The Nudge agency was entrusted with the revision of the corporate design and the realization of a new brochure and website.

The campaign is aimed at companies and owners of apartment buildings who want to renovate their properties in an energy-efficient way, as well as private individuals who want to give their gardens the right winter pruning. The wide range of services should reach a broad target group with an image campaign.

The image campaign is accompanied by a comprehensive communication package consisting of classic communication (posters and advertisements in daily and weekly newspapers), transport advertising (bus tail) and online marketing. The new image campaign will also be incorporated into job advertisements and sponsorship activities.

Responsible at Schmid Group: Markus Schmid (Managing Director Schmid Group) and
Karin Frauenlob (Head of Marketing/Communications). Responsible at Planet: Silvan Kaeser (CD), Reto Odermatt (graphics), Sonia Baumann and Stephanie Waller (consulting).

As Managing Director, Elisabeth Oppliger is responsible for the Thuner Amtsanzeiger and for the prepress and printing of Schaer Thun. Oppliger has been working for Espace Media for over 20 years and has already held various positions in connection with subscription newspapers and advertisers such as Bantiger Post, Murtenbieter and Anzeiger von Kerzers in recent years.

Schaer Thun is a wholly owned subsidiary of Espace Media Groupe and, together with Vetter Druck, forms the publishing community of the Thuner Amtsanzeiger. The Thuner Amtsanzeiger is the official publication for 35 municipalities in the administrative district of Thun and is published every Thursday with a circulation of 56,283 copies delivered free of charge to all households in the town and agglomeration of Thun.

Pfizer filed an objection to the brand name. And the European Court of Justice came to the conclusion that the name constituted "unfair exploitation of the reputation of the Viagra trademark". In addition, the two names are very similar. According to the judges, anyone taking an energy drink should not hope for the potency-enhancing effect of erectile stimulants. In addition, the reputation of the Viagra brand "goes beyond the public targeted by the medicinal products in question". Where they are right, they are right, the judges. The drinks manufacturer also claimed that its products had a strengthening and stimulating effect on the psyche and body. This also did not sit well with the judges: the consumer could "tend to buy them in the belief that they have properties similar to those of inducing an increased libido". Whether humanity is really as naive as the judges believe remains to be seen. What is certain, however, is that the Poles will have to find a new name for their magic potion ... how about Redbulluarana, for example?

(Source: Press release)

The strategic cooperation primarily relates to all services related to search engine advertising (SEA) and search engine optimization (SEO), as The House Agency writes in a statement on Thursday. The service expansion will be accompanied in terms of personnel by the establishment of a search team from Booming in the team of The House in Zurich, in order to promote the greatest possible proximity and synergies. The first employees are already in Zurich and have been dealing with the search engine market in Switzerland for some time.

The House is thus taking the first important step in the consolidation of creation and media, bringing together what today simply belongs together in response-based, digital channels, it continues. This also includes state-of-the-art online technologies (tracking, bidding, delivery) that enable optimization of the customer journey.

Booming is an official "Certified Partner" of Google and Yahoo as well as quality certified by the BVDW (Bundesverband Digitale Wirtschaft).
 

As part of the contract, all communication media and measures will be comprehensively revised. This includes the website, various catalogs and print products as well as the trade fair presence. In addition, a new iPad app for sales support and an image film will be developed.

According to the press release, Ribag is one of Europe's leading manufacturers of modular lighting systems and luminaires. The LED and fluorescent luminaires are characterized by a deliberately simple and understated design. The comprehensive re-branding and communication project aims to express these characteristics even more strongly in the brand image and strengthen Ribag's positioning on the international market. The new image will be launched in mid-April at the Light + Building 2012 trade fair in Frankfurt.

Juan Manuel Fernandez has been working for APG SGA since 2001, according to a statement. First as product manager for the East region and Ticino, he has been advising agencies and advertising clients in the Zurich region since 2003. Two years ago, he was appointed Deputy Head of KAM National.

Juan Manuel Fernandez will take over the function from Robert Vego as of March 1. As already communicated in November 2011, Vego is leaving APG SGA.

Stephan Künzi, head of the Emmental editorial team, will be the new head of the Region section of the Berner Zeitung, as detailed in a press release on Thursday. He lives in Kirchdorf and knows the canton of Bern from 25 years of professional experience. After studying theology, he began working as a freelancer for the Berner Rundschau in 1986 and became cantonal editor for the Bund in 1991. He has been with the Berner Zeitung since 1993. For the last 13 years he has been head of the external editorial office in Burgdorf. Stephan Künzi succeeds Katharina Merkle who is leaving the Berner Zeitung after twelve years to take up a new challenge as deputy editor-in-chief of Hotel Revue.

From February 1 Philippe Müller to succeed Stephan Künzi. After studying media sciences, Müller joined the Solothurner Tagblatt as an editor in 2005, where he initially covered the Grenchen region and later cantonal politics. In 2009, he moved to the business editorial department of the Berner Zeitung in Bern.

There are further changes in the Berner Zeitung editorial team: Sandra Rutschi is moving from the Region department to the City department. She lives in Bern and has been a journalist for twelve years and a writer for several years. She recently published her first crime novel, "Im Schrebergarten".

For Sandra Rutschi changes Markus Zahno from the Burgdorf editorial office to the main editorial office in the Bern region department. Zahno, a trained electrician with a vocational diploma, switched to journalism in 1999 after completing a diploma course at the media training center. Christoph Aebischer is moving from the City of Bern department to the newsroom, where he will focus on cantonal politics in particular. Aebischer lives in Bern and has worked for the Berner Zeitung since 2007. After completing his studies, he previously wrote for the Bund, Langenthaler Tagblatt and Solothurner Zeitung.

At the same time Susanne Graf back into the Emmental team. Having grown up in Dürrenroth and lived in Signau, she has worked for the Berner Zeitung for 30 years. Initially as a freelancer, she later took on a part-time role in the Bern editorial team, focusing on agriculture and churches. Her return goes hand in hand with an increase in reporting on the upper Emmental.

New to the Emmental editorial team of the Berner Zeitung Annina Hasler. She grew up in Langenthal, has been working as a freelancer for the Berner Zeitung since 2009 and finished her German studies last fall.
 

She doesn't exactly accuse the Wef of censorship, but notes, "The broadcasters and newspapers of the big Swiss media groups are courted. Critical voices like the Woz are denied access." The Wef, he says, came under pressure at the beginning of the millennium from protests in the streets. Concerned about its image, it subsequently granted access to significantly more journalists, the Woz wrote in its Thursday issue. The Woz has also reported critically from the Davos convention center every winter since 2003.

This year, however, the newspaper has not received accreditation. Wef spokeswoman Michèle Mischler points to the reduced number of media places. Larger media also received fewer badges this year, she said when asked. Mischler denies that the left-leaning weekly will not get access because of its political leanings. "Next year, Woz will definitely get another badge," she said. (SDA)

Due to a lack of data delivery, in particular for the Adscreen medium, the Goldbach Index (Gemi) was discontinued at the end of 2009, according to a statement on Thursday. With the retroactive publication and the resumption of data delivery, the Goldbach Group is now reintroducing the monthly publication.

In December 2011, TV closed the year with 592 (591) and thus with a plus of one index point, while radio maintained the value of the previous month with 341 index points. The Internet, at 668 (682), was down 14 index points from the previous month, while teletext lost 2 index points to 104 (106) and adscreen as many as 19 to 413 (432). Electronic media remained unchanged at 583 index points, while all media as a whole lost another index point to 224 (225) at the end of the year.

In a review of the year, the media developed as follows in 2011: TV increased by 39 index points, radio by 30. Internet lost 114 index points, as did teletext 29 points. Adscreen shows the strongest increase with 109 plus points. The electronic media achieved a total gain of 29 index points, and all media increased by 7 points.

The index for advertising pressure in the overall market and in the electronic media initiated by the Goldbach Group is based 100 percent on the data collected and published monthly by Media Focus. The Gemi provides information on the indexed development of the various electronic media compared to the overall market since the introduction of the first advertising window in 1993 (digital advertising spaces from 2007). In a two-stage process, monthly seasonality is filtered out of the time series. In the short-term view, the past 12 months of each of the electronic media TV, radio, Internet, teletext and adscreen are shown.
 

Thanks to Symmetrical AWD. Since 1979, the pioneer of 4×4 has been making Swiss roads safe with a car concept that is still perfect for the topographical and meteorological conditions of our country today. Once again, Subaru Switzerland, together with Marti Seiler, has succeeded in demonstrating in a unique way how the Symmetrical AWD ensures safe, dynamic, responsive and balanced handling in all situations and during all seasons.

The advertisements can be seen in the daily, Sunday and weekly press throughout Switzerland.

Responsible at Subaru Switzerland: Werner Bärtschi. Responsible at Marti Seiler: The Subaru team led by Peter Marti (creation) and Andy Amsler (consulting)

On January 31, 2012, HD Suisse will cease operations at midnight sharp, as SRG announced on Thursday. When it was launched in December 2007, HD Suisse was one of the first European free TV channels to broadcast in HD quality. With the discontinuation of the test and experimental channel, SRG will in future broadcast all television programs - with the exception of SF info - in high definition. Unlike HD Suisse to date, the HD programs will have teletext with subtitles, two audio channels for stereo sound and an audio channel for surround sound. The kick-off on February 29 will be the Switzerland-Argentina football test match in Bern.

SRG programs will probably continue to be broadcast in the current digital standard (SD) until the end of 2015. According to SRG, over 75 percent of all Swiss television households already have an HD-capable TV set. Many foreign TV channels such as ARD, ZDF, RTL and ORF have already been offering HD channels for some time.