Talking and listening is important, especially at the WEF. But if Coop and its customers only talked, then there would be no organic products on the shelves at Coop, no organically produced textiles and no fair trade fruit, according to a press release.

For Coop and its agency KSB Krieg Schlupp Bürge, the WEF in Davos is a fitting occasion to briefly spotlight and praise the actions of Coop customers and organic producers and partners. But without losing too many words.

The advertisement appeared in the Sunday newspapers in Switzerland.

Responsible at Coop: Head of Marketing/Procurement: Jürg Peritz; Head of Marketing/Services: Thomas Schwetje; Head of Advertising: Sacha Zuberbühler; Project Management: Sandra Küblbeck; Head of Media: Karin Heliopoulos. Responsible at KSB war Schlupp Bürge: Creative Director: Uwe Schlupp; Art Direction: Anita Kummer; Graphics: Joel Gessler; Text: Samuel Knaus, Mark Stahel; Consultant: Dany Kielholz; Consultant: Kristin Enzler. Responsible at The Whole Media: Media manager: Stephan Küng.
 

About Loitransparency.ch media professionals from French-speaking Switzerland can now use an online tool to submit a request for access to federal and cantonal files with just a few clicks of the mouse. Applications can be managed and deadlines monitored via the website. The website provides a quick introduction to the federal and cantonal freedom of information laws. It now also informs media professionals from French-speaking Switzerland about legal practice, precedents and revelations that could be realized with the Freedom of Information Act.

The aim of the initiators is to integrate publicity laws into the everyday work of media professionals. Last year, Öffentlichkeitsgesetz.ch received the 2011 Media Award for the "best quality initiative in Swiss journalism".

The internet forum is operated by an association that is independent of publishers. The project also receives financial support from the Gottlieb and Hans Vogt Foundation, Swiss Radio and Television (SRF), the Swiss Media Association, whose members publish around 300 newspapers and magazines, the Swiss Syndicate of Media Professionals (SSM), Konsumenteninfo AG, which publishes Ktipp and Saldo, as well as Maz - The Swiss School of Journalism and the Ringier School of Journalism. The Oertli Foundation made a significant contribution to loitransparence.ch with a translation grant. The Conference of Editors-in-Chief, in which the editors-in-chief of the Swiss print and electronic media are organized, has taken on a patronage for the project.
 

Various business areas are affected by the cost-cutting measures. Tamedia spokesman Christoph Zimmer said that the decline in advertising revenue was being felt above all by the daily newspapers to which subscribers subscribe. He confirmed a report by the media service Kleinreport on Monday, according to which two measures are to save CHF 600,000 at the Tages-Anzeiger.

Firstly, the stock exchange listings will be reduced from three to one page. Secondly, reporting on regional sport will be halved to three publication days. "We want to ensure that we get through the year economically well," Zimmer told the news agency SDA.

Savings are to be made in marketing campaigns, for example, and vacancies will not be filled or will be filled later. In addition, online media are to be expanded more slowly than planned. (SDA)
 

The objective of the mandate was to formulate a future-oriented brand strategy and to visualize the brand identity. In a structured process, Schneiter Meier specified and further developed the brand strategy in terms of content and modernized the visual appearance on this basis. In doing so, emphasis was placed on a long-term, differentiating and international appeal. The new market presence was introduced with Homburger's move to the Prime Tower.

The Olympic production will be realized with SRG's own OB vans and cameras. Over 100 employees from the SRG business units SRF, RTS, RSI, the subsidiary Technology and Production Center Switzerland AG (TPC) and the Business Unit Sport (BUS) will be working on the production in Sochi.

Urs Leutert, Head of Business Unit Sport SRG: "We are extremely pleased to have been awarded the coveted production contract for the world's most highly regarded showcase of winter sports." SRG was already responsible for producing the world signal for all Alpine skiing disciplines at the 2010 Winter Olympics in Vancouver. The television production was awarded the Silver Rings by the International Olympic Committee (IOC). With the gold, silver and bronze awards, the IOC recognizes the best television productions of the Olympic Games.
 

After more than four years with its previous look, the online news platform Blick.ch has been given a new design. The new layout is more generous with wider pages (optimized for 1280 resolution), larger images, clearer structure, easier orientation and intuitive navigation, according to a press release. A newly integrated news ticker displays news reports from all over the world every second. The four most important videos are now already displayed on the home page in the main area and can also be played directly there.

The Live Center is particularly attractive for sports fans. It offers an overview of all current sporting events. One click takes you to the live ticker, which summarizes all the information about the live sporting event in one article. 

View TV, the free TV service with 70 live channels and a replay function for the last 30 days, is integrated on the new site.

FBM Communications was able to develop a new design concept from scratch, explains Carmen Schiltknecht, Managing Director of FBM Communications. This included choosing a new corporate color, designing a new logo and implementing it on all company-relevant communication media: new lettering was needed, new business cards, a new website, new work clothing, a new brochure, new lettering on company vehicles - to name just a few. In the next few days, the lettering for the building and all vehicles will also be completed, says Diana Gutjahr, member of the management team. To round off the new image, an up-to-date company brochure has been produced.

Responsible at Ernst Fischer: Roland Gutjahr, Diana Gutjahr and Severin Preisig (management). Responsible at FBM Communications: Carmen Schiltknecht (overall responsibility/text), Julia Trunkwalter (consulting/coordination), Stephanie Büchel (graphic design), Nathalie Blumer (public relations).

In each case, QR codes were used both as a direct response element and as a stylistic device. When the code is photographed with a smartphone, it provides people with background reports on the respective topics via audio podcasts. This turns a silent advertising space into an entertaining audio medium that, like Rhaeto-Romanic radio itself, begins to tell an eye-opening story. The newly developed claim explains why radio listeners should follow the invitation: "Listen in, look through" is the RTR promise. Or in Rumantsch Grischun: "Taidlas bler, vesas cler."

Based on this principle, not only talking posters with various subjects were created for RTR, but also talking advertisements, flyers, brochures and a talking façade on the RTR main building in Chur.

Responsible at RTR: Mariano Tschuor (Director), Maurus Dosch (Commercial Director), Esther Bigliel (Communications and Marketing), Erwin Ardüser (Head of Program Services). Responsible at Euro RSCG Zurich: Alexander Holtz (Creative Direction), Ivan Madeo (Concept/Text), Philipp Lengyel (Art Direction), Remo Rudolf (Graphics), Christina Mayer (Strategy), Marcel Mägerle, Niklaus Huwyler (Consulting), Frank Bodin (Overall responsibility).

The background: only four percent of all women worldwide would describe themselves as beautiful - according to the results of an international study conducted by the skincare brand. The campaign includes a commercial from week 4 in cinemas and on TV as well as a Facebook app on the Dove fan page, which for the first time makes it possible to like friends and yourself. The campaign will be supported at the POS from April with a cross-category promotion.

The new Dove commercial addresses the dilemma of women who see beauty only in others - and less in themselves. It is aimed at a woman's harshest critic of beauty - herself. When asked on the street what they find beautiful about their girlfriend, the women immediately list various things with enthusiasm. When asked about their own beauty: silence. The commercial, in which Swiss women also have their say, was filmed in October 2011 and shows how topical the issue of a lack of beauty awareness is for most women. The commercial can be seen from week 4 in selected cinemas and on all high-reach channels from week 6 to week 13.

In the employee email, Cook expressed his outrage at the accusation made by the New York Times. According to SDA, the newspaper wrote on Thursday about poor working conditions at Apple suppliers in China. Among other things, former Apple managers were quoted as saying anonymously that the company sometimes turns a blind eye for the sake of profit. Tim Cook's reaction to this was printed in the Apple blog "9to5Mac", where he railed: "Any claim that we don't care is demonstrably false and insulting to us". Such accusations contradict Apple's core values: "This is not who we are."

The New York Times has reported on the victims of two explosions at Apple's suppliers, among other things. According to SDA, four workers were killed and 77 injured in the explosions last year. Metal dust was detonated during the polishing of aluminum tablet computer housings. Apple then emphasized that safety precautions had been improved following the explosions. Now Cook wants to ensure better working conditions and has published a list of its 156 suppliers for the first time. The company has also joined the Fair Labor Association (FLA), an organization that carries out independent inspections of factories. However, criticism of Apple is nothing new. In recent years, there has been repeated criticism of the working conditions at Apple suppliers. This was particularly the case after a series of suicides at the large Chinese contract manufacturer Foxconn, as the SDA writes.

What exactly did Tim Cook mean when he said "That's not who we are"? That the company does not turn a blind eye for the sake of profit like other large corporations? In any case, most of Apple's suppliers in China also supply other manufacturers such as Dell, Hewlett-Packard, IBM, Lenovo, Motorola, Nokia, Sony, Toshiba and others.
 

By changing its programming, SF2 is responding to a sharp drop in ratings. The station currently achieves a market share of between 2 and 3 percent on the eve and in the first part of the main evening program - from 7 to 8 p.m. - and thus little more than the repeat channel SF info. This is what the NZZ am Sonntag writes.

The changeover will focus on formats that Schweizer Fernsehen produces itself. These will be shown at 7 p.m. "We are trying out new ideas and new minds," says Hansruedi Schoch, the head of programming at Schweizer Radio und Fernsehen, according to NZZ am Sonntag. In concrete terms, this means that on Mondays the talk show "Focus" will be broadcast, on Tuesdays a reportage, on Wednesdays "Box Office", the program about the cinema program, and on Thursdays a talk show with young presenters. These are to hold conversations outside the TV studio. For example, the show about commuters will be recorded on a train during rush hour. A new music magazine is planned for Fridays. SF 2 is producing this together with the radio station Virus.

Since there is little money available for the new broadcasts, the funds at SF 2 are to be saved elsewhere. Among other things, Swiss TV will refrain from showing expensively purchased films late at night that reach only a small audience. In the main evening program, however, SF 2 wants to continue showing new feature films and series. Here, a stronger focus on European productions is planned.

According to NZZ am Sonntag, Hansruedi Schoch hopes that the change will result in a better program flow. The changes will be implemented as of February 29. The management of Schweizer Radio und Fernsehen will then take stock in the summer of which programs have proved successful.
 

This year, the ADC awarded four gold cubes, 21 silver and 66 bronze. This was chaired by Frank Bodin, CEO of Euro RSCG Zurich. 129 other works made it onto the shortlist.

The first Gold Cube in the "Digital" category went to Jung von Matt/Limmat for the Graubünden campaign "Einbündnerung". Two further Gold Cubes were awarded in the "Advertisements" category: One for the "See you later" ad, which JWT/Fabrikant designed for Hakle's recycled toilet paper. The second in this category went to the agency Spillmann/Felser/Leo Burnett for their Fleurop ad "Gekittete Beziehung". The fourth gold award was also presented to the Spillmann/Felser/Leo Burnett agency, in the "Text" category, for the Swiss Life type campaign "Wendesätze". This campaign was the most successful of the year, winning a further silver award in both the "Advertisements" and "Posters" categories. The campaign owed its success to sentences such as "I'll never get married in church?" or "Things are great at the company, but we're now on short-time working."

In addition to the gold cubes, there were also some silver cubes to be distributed - this year there were 21. SFLB and Jung von Matt/Limmat were among the most awarded agencies. The latter won a silver cube each in the Digital category for the "Graubünden Weather App" and "Götte Optik Banner für Kurzsichtige", as well as a silver cube for Wirz Werbung and the "Ikea Opening Rothenburg". SFLB won twice in the Film category, receiving a silver cube each for Micasa's "Name Promotion" and Switzerland Tourism's "Weather Prophet". In the Direct Marketing and Promotion category, the jury awarded a silver cube for "Kalender 1984" from the Ökopool advertising pool by Ruf Lanz, for the "Pfister Polster" promotion by Walker and also for the Micasa "Namen-Promotion" by SFLB. In the Radio category, there was a silver cube for "Peugeot Bremsweg" by Euro RSCG Zurich. And in the small-but-fine category, the film "Intercom" by Ruf Lanz for the Selmi sound studio was honored with a silver cube. The Mercedes "Brakeheads" by Jung von Matt/Limmat, the Hyposwiss text ads "Expect the Expected" by Walker, the Swiss Life "Wendesätze" by SFLB and the Heks campaign "Der unichtigste Zürcher" by Advico Young & Rubicam won in the advertisements category. In the posters category, the VBZ "cinema slides for car drivers" by Ruf Lanz and again the Swiss Life "Wendesätze" by Spillmann/Felser/Leo Burnett were each awarded a silver cube. In the Design category, the "Soirée graphique" newspaper from the Komet advertising agency and the design of the Kern & Sammet frozen food products each won silver, while in the Photo and Illustration category, the Neutral agency received a silver cube for the Pringle of Scotland Winter 2011 campaign - photographed by Walter Pfeiffer - and Komet for the "Festi'Neuch" festival, and in the Art Direction category, the art design of the "Terra Chips New Flavour" was ultimately awarded a silver cube.