"Bauwerk is no longer just a parquet manufacturer that sells wooden floors," explains Andreas Merz, Head of Marketing and Product Management at the Bauwerk Group, "Bauwerk will help its customers to consciously design their living space in future. Bauwerk is thus taking the step from a production-oriented to a brand-oriented company. The Netvertising agency has Website has been redesigned from scratch with a strong visual identity and is responsible for the technical implementation based on the Typo3 content management system. The brand agency Scholtysik Niederberger Kraft developed the consistent re-branding, which is increasingly focused on the end customer.

Responsible at Bauwerk Parquet: Andreas Merz. Responsible at Netvertising: Balz Lendorff.
 

In addition to marketing, the print and online collaboration also includes editorial work, photography and web TV. Cult.ch is the first interactive, socially satirical blog magazine in Switzerland. Founded in 1997, the media label has been surprising readers time and again since its inception. In January of this year, for example, Kult.ch launched the first monthly blog-to-print newspaper in broadsheet format. The Amiado Group is now responsible for its marketing activities. The editorial section of Kult.ch will be supplemented with articles, snapshots and diary entries about nightlife and the campus. In return, you will find Usgang.ch and Students.ch individual selected blog highlights from Kult.ch.

At the same time, the Nudge agency implemented the communication measures surrounding the Verit Immobilien time jumping competition at the Mercedes CSI from January 27 to 29. These included an advertisement in the program booklet, a VIP invitation and an obstacle for the course.

Responsible at Verit Immobilien: Alex Jenny (Member of the Executive Board), Ramona Strassberger (Head of Quality Management and Marketing). Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Julia Batzlen (Graphics), Marcus Gretener, Simone Frei (Consulting). Photography: Cyrill Matter.

For the launch of the new Combi-Steam with Vacuisine program, V-Zug secured the support of top chefs Philippe Rochat, Tanja Grandits, Andreas Caminada and Stefan Meier. This collaboration resulted in new knowledge and recipes for cooking with Vacuisine. In order to publish the results in a promotionally effective way, Publicis was commissioned with the conception and creation of a magazine. The result was the lifestyle magazine Haute Goûture: As a central element for promoting the new Combi-Steam, it is intended to inspire existing and potential customers with atmospheric images, stories, delicious recipes, and practical tips. More about Vacuisine and some amuse-bouches from "Haute Goûture" can be found at the Online portal.

Responsible at V-Zug: Daniela Hotz: Head of PR; Jasmin Riesen: Corporate Relations. Responsible at Publicis: Ralph Halder (CD), Pascal Herzog (AD), Albert Matzinger (text), Bruno Biondi and Anna Diec (consulting), Flavia Hänni (DTP). Photos: Nico Schärer.
 

The Swiss Television Prize has been awarded by Axel Springer Switzerland since 2007. It honors nationally outstanding achievements in the categories of film, broadcast, innovation and star. In addition, a personality from the TV industry is honored annually with the Lifetime Award. The Swiss Television Award is organized by Axel Springer Switzerland's TELE and Ringier's Blick.

Jörg Tobuschat, Publishing Director Program and Business Media at Axel Springer Switzerland: "This combination strengthens the successful collaboration between Axel Springer Switzerland and Ringier and brings together the most prestigious events in television entertainment." Marco Castellaneta, Chairman of the Board of Directors of Rose d'Or AG, is delighted with the partnership: "This important event for the national television industry is an enrichment for the Rose d'Or Festival program." Festival Director Markus Helbling is also delighted: "We are thus strengthening the national significance of this globally important TV entertainment festival."

The youth station is the first radio station in Switzerland to launch a lifestyle wall calendar. The special thing about the calendar is that it features twelve 105 female listeners. The participants were sought and found via Facebook community voting. The 105 listeners were able to upload their pictures to the 105 Facebook page and have the 105 community vote for them.

105 boss Giuseppe Scaglione is delighted: "The campaign was a complete success! It is already certain for us that there will be a casting for the 2013 calendar again this year."

The entire calendar can be here be considered.

The focus is on traditional call center competencies: Professional dialog with the target group on behalf of companies and organizations. A trained team specializing in customer dialog in the area of social media ensures implementation. Avocis is thus taking an important step in the direction of new media and strengthening its positioning as a communications service provider. The new joint venture has technical and human resources as well as in-depth know-how to ensure dialog on all online channels. These include Facebook, forums, blogs, live chats or Twitter. The professional implementation and support of all measures and channels are crucial.

You can find more information here.

A tree with a zipper, a manhole cover as a skeleton, or a video camera as the head of a bunch of birds. Various artists have created these and other amusing facts in public places. The optical illusions bring a little variety back into everyday life and are fun even for art lovers.

Further examples can be found at Streetartutopia.com to discover.

Sold is now managing director and shareholder of Media Effective, which among other things plans broadcast projects for the Arab TV station Al Jazeera. The television production expert is currently involved in a project to optimize programming and production costs on behalf of SRF, according to the Tpc release on Tuesday. (SDA)

The international jury of Awwwards - formerly CSS-Awards - with members from all over the world has awarded the coveted "Site of the Year 2011" prize to the website of the DOK series: "Zurich Langstrasse - Switzerland's craziest district". The jury had already named the website "Site of the Day" on September 28, 2011 and later "Site of the Month". The Swiss agency Hinderling Volkart AG - which created the website based on an idea from the DOK editorial team - came out on top with the DOK website "360° Langstrasse Zurich" against major brands such as Nike and well-known agencies.

>Hinderling Volkart: Nomination for "Site of the year"
 

The switch to the app strategy and full digitization will take place in parallel with the existing broadcast operations, which will continue to be operated with a new structure. As the reach in the German-speaking part of Switzerland does not allow for the refinancing of a full range of sports programming, but the need for more TV presence for Swiss sport has been identified, SSF will increasingly address sports-specific target groups directly in future.

With the new app concept, Swiss sports television SSF is aligning itself even more consistently as a special-interest channel and thus as a window for Swiss fringe and popular sport. This is because the additional Internet TV channel can be produced and distributed more cheaply than the current broadcast operation, giving even more associations, clubs and event organizers access to high-quality sports reporting in television quality. The necessary structural and technical adjustments for the new orientation of SSF will be ensured in the first four months of the current year. The first online offerings with sports-specific apps will be launched on a trial basis in February. The entire app structure will be available from summer 2012.