The bilingual communications agency based in Bern develops for Holly Star a brand strategy, renaming and the design of the new logo and CI. According to the agency, the name Dvdfly was technology-oriented and no longer did justice to the company's new services and the market. Holly Star, on the other hand, is inspired by the timeless and mythical spirit of the film industry and Hollywood of the 1950s.

Numéro 10 developed a TV commercial, advertisements, posters and digital measures for the film distributor with home delivery. The campaign can be seen from March 12.
 

Some people helped to discuss how the magazine should be presented, others suggested names via Facebook, named sections or sent in photos. According to the press release, the result is a wide-ranging magazine for young and old, "spiced up with a pinch of outside perspective", says Mayor Dolfi Müller. And assures: "Don't worry - the new city magazine won't bore you with court reporting from the city council."

In addition to portraits and stories about Zug residents, the city magazine also contains interesting facts about city projects such as Zug West. But it also includes interviews, reports, commentaries, city events, a vacation calendar, important telephone numbers and a children's page.

The editorial team is headed by Michaela Eicher. The magazines will be distributed to all Zug households from February 27 and are available to take away from the town hall on Kolinplatz.

(Image: Citytrain.ch)

A new, streamlined menu navigation allows users to find their way around the platform more easily than before, Axel Springer Switzerland said in a statement. In addition, filter functions within the individual sections will support navigation on the entire platform. The user can select his or her desired geographical location, to which the search results for the member search, the photo reports, the events and the locations are referenced.

The photo galleries offer a better overview thanks to a new scroll-down display method, it continues. The topic of "flirting" is given even more weight by, among other things, the game "Matchzone", which involves "rating user profile pictures".
 

"Dominik Dachs" is intended to make children's hearts beat faster and adults reminisce, according to a statement from SRF. SF 1 will show a revamped version of the timeless classic from 1970, and there are also plans to broadcast another Swiss children's classic - "Pingu" - in the future. The "Guetnachtgschichtli" can always be seen on weekdays following the children's program "Zambo" at 5:30 p.m. on SF 1.

The "Guetnachtgschichtli" is aimed at children between the ages of three and six. The program is therefore in Swiss German. Entertaining stories are shown that are adapted to children's understanding and whose characters are likeable.
Thomas Grond, Head of Children's Programming: "I am extremely pleased that `Guetnachtgschichtli` is back. By broadcasting classics in children's programming, an important part of Swiss culture can be passed on to young viewers in an entertaining way."

No more moderator

"The desire and demand to reintroduce 'Guetnachtgschichtli' was very great," SRF spokeswoman Manuela Kaech told news agency SDA. The children's show had been discontinued at the end of 2006 - "for strategic programming reasons," Kaech said. The "Guetnachtgschichtli" was first broadcast in 1986.

Unlike in the past, a female presenter no longer makes the introduction, but there is a new signet, as the SRF spokeswoman said. "Those who know the Guetnachtgschichtli from before will recognize it." She said the show has a similar look to "Zambo," but is explicitly aimed at a younger audience.

> "Zambo" with new program content

The Platform is aimed at people of all ages, according to the press release. It is intended to offer newcomers, career changers and people returning to work the opportunity to contribute their skills directly and easily to the job market. Expertise offers and requests can now be placed free of charge.

A pellet heating system does not require any nuclear power and is one of the most financially lucrative heating methods due to the cantonal subsidies. This fact had a lot of sales potential and was taken up by the Troxler office as an idea for the implementation of an image spot.

In the spot, statements from a street survey on the subject of heating are combined with emotional images and informative background information. The fact that Peter Reber also ran in front of the microphone was a welcome coincidence, according to the press release. In cooperation with the Lucerne film producer Till Gmür, a spot was created that should encourage the target group to rethink.
 

Draftfcb/Lowe Group not only realized the program motif with the original cannonball of Baron Münchhausen, but also auctioned it off in an online auction for Münchhausen's grandson on eBay. Bids could be placed up until the day of the theater premiere, and the ball was sent in the form of a signed poster.

Responsible at Theater Rigiblick: Daniel Rohr (theater director), Brigitta Stahel (deputy theater director). Responsible at Draftfcb/Lowe Group: Dennis Lück (ECD), Tizian Walti (text), Frédéric Nogier (AD), Ranja Issa (graphics), Felix Streuli (photographer).

Jobs.ch is the leading Swiss online job portal with 800,000 unique clients and around 21 million page impressions per month, according to a statement. Spilgames is Europe's leading provider of online games platforms and registers around 1 million users per month in Switzerland. The marketing agreements just concluded mean that Stailamedia can offer advertisers further high-reach premium placements on high-quality online portals, it adds. "With Jobs.ch, we now have a title on offer that has an impressive reach in Switzerland. Through the Spilgames portals, we enable advertisers to pick up families and in particular young women with children on websites that are relevant to them and have high traffic," comments Michael Baum (pictured), Managing Director of Stailamedia.

The Site not only lives up to the company's dual brand strategy for offices and homes, but also offers an exclusive "USM Tetris" online game, the agency said in a statement.

Responsible at Rüegg-Naegeli, Zurich: Stefan Stieffel (Managing Director), Priska Bauer (Member of the Executive Board). Responsible at agency at the airport: Altenrhein: René Eugstair (CD), Dominique Rutishauser (AD), Valeria Hörler (graphics), Miriam Egli (text/consulting). Programming: Mediabridge St. Gallen.

Only when around 18 sales formats work together can a promotion be created that spans the entire Supercard universe, the agency said in a statement. In order to give the associated campaign the necessary pressure, Valencia Kommunikation has developed a concise name with "Big Win" and a gaudy big-bang visual to go with it. The animated TV spot, in which the prices fly around your ears, is particularly impressive. It has also been adapted for use in countless advertising materials - from tote bags and multi-part raffle tickets to POS advertising and radio spots.

Big Win runs from February 27 to April 8, 2012 at Coop and many other Supercard partners.

Responsible at Coop: Thomas Schwetje (Head of Marketing / Services), Daniela Buser (Overall Project Management), Sacha Zuberbühler (Head of Advertising), Sibille Aeschbacher (Project Manager Advertising), Benedikt Pachlatko (Head of Customer Services), Karin Heliopoulos (Head of Media), Stefan Küng (The Whole Media). Responsible at Valencia Communication: Sabina Wothe (Client Service Director), Diana Aberkane (Consulting), Simone Pérez-Fluri (Creative Director), Beatrice Ketterlin (Art Director), Sebastian Refardt (Text), Jessica Vonmoos (Graphics), Emanuel Plüss and Fabian Matz (Desktop). Responsible at Encore Pictures: Jürg Steudler (Executive Production), Sybille Amstutz (Senior Consulting) Neil Stubbings (Direction).

According to the press release, the aim of the presentation was to define the future presence of Swiss Federal Railways on the market for apprentices and to take into account the cooperation with Login, the public transport training association, within the campaign. The first works will be on display from the summer.
 

Maxim Switzerland is positioning itself as a modern men's magazine that is also popular with women, according to a press release. Every month, a beautiful Swiss woman is staged as a "Maxim Model" by star photographers. Sara Ferroni (pictured) is the first model in the Swiss national edition. In addition, there will be photo spreads from international Maxim editions, especially from the USA, with pictures of international stars such as Cameron Diaz and Katy Perry.

Maxim Switzerland works in close cooperation with Maxim USA and other leading foreign editions.