Participants have the chance to win instant prizes, with the grand prize being a trip with three friends to the Pueblo's place of origin in Arizona. The online competition is being promoted at around 1'000 kiosks by means of flyering and screen spots at 200 points of sale - linked to an online campaign and social media.

Pueblo cigarettes and rolling tobaccos are additive-free and available throughout Switzerland at over 1'500 sales outlets, according to the statement. In Italy, Spain, Germany and France, Pueblo is already the market leader in rolling tobacco.

At the same time, the brand architecture was brought into an adequate logic so that their relationship to each other is coherent, according to the statement. On this basis, a product nomenclature was also created that is intended to strengthen the Bison brand in the future. At the same time, the design team developed a new look for the umbrella brand that further develops the previous one. It will be successively implemented in the coming months.

The earlier appearance:

The Swiss music scene is more innovative, exciting and hit-worthy than ever before, according to a press release. This has prompted Swiss International Air Lines to launch a new audio channel called "Swiss Newcomer On Air" in the in-flight entertainment of its long-haul jets from spring 2012. The channel was conceived and realized by Adam&Adam in close collaboration with the Swiss production company Hit Mill under the direction of Roman Camenzind and Georg Schlunegger. The tracklist includes names such as Tinkabelle, Anna Rossinelli, Pegasus and Pablopolar. But young, largely undiscovered talents are also represented. Before each song, the young talents introduce themselves in an intro.

Responsible at Swiss International Air Lines: Manuela Gretener (Manager Inflight Entertainment Development). Conception and production: Hit Mill, Roman Camenzind, Georg Schlunegger. Realization: Adam&Adam Corporate Communications, Willi Adam.

 

According to the announcement, the magazine will in future provide information on topics relating to the body that are of particular interest to teenagers and young adults. "Tattoos & Piercings" is the topic of the first issue. With the magazine the Rotpunkt pharmacies would enter new territory, it is further said. For the most part, "Apothekenheftli" have a rather dusty image, says Art Director Marcus Kraft: "In the 'Hä? magazine is intended to report on health topics in a young and honest way.

In future, the magazine will be published four times a year and is intended primarily for a young target audience aged 16 and over. The first issue will be published in March and will be available in Rotpunkt pharmacies.

 

 

Since the summer of 2011, two seasons of the quiz show have been broadcast on Swiss television. "The Million Dollar Trap" was to be seen, it says in a statement on Tuesday. The audience council considers the show to be an enrichment overall, but has also discussed potential for improvement with those responsible. Excitement is created by the fact that pairs of candidates, and not individuals, take part in the game; this creates an additional entertaining level of interaction. The pace and dynamics of "Million Trap" would be insufficient to satisfy the viewers. The number of questions per show would be perceived as too low. The need for guessing and expanding knowledge is not satisfied enough. René Rindlisbacher as moderator was in itself an ideal choice, but he was not (yet) able to convince throughout. In many cases, he was rather aloof and could do with a bit more emotion and passion.
bring in, according to the audience council.

The show's concept is fundamentally exciting. Whereas in the usual quiz world, the winnings could be increased gradually, in the "Million Trap" it was the other way around: money could only be lost. During the discussion, those responsible also answered the question of whether television could afford such an "expensive" show. Experience shows that it is very rare for someone to go home with a million dollars, even though the title of the show promises it; moreover, Christoph Gebel, head of entertainment, made it clear that telephone competition and advertising also generate income.

The Sports coverage on DRS 1 knows clear rules: Everything - but not too much of anything. The daily sporting events must be conveyed, but the sports guiding chain is and remains DRS 3. Overall, the audience council gives sports on DRS 1 good criticism. In its opinion, the reporting is particularly convincing when background information and voices on the sporting event are presented. This offers listeners an added value that goes beyond the classic reporting of results. In this way, radio succeeds in holding its own against other media when it comes to sports reporting.

The Council sees room for improvement in conveying the emotional side of sport - sport on DRS 1 comes across as rather sober. To ensure that top events are also covered outside the fixed channels, it would be desirable to sensitize the other DRS presenters.

The audience council also discussed which sports should be included in the broadcasts and to what extent fringe sports should also be represented. Christoph Sterchi, editorial director of "Sportradio," explained that the choice of topics depends not least on the success of Swiss athletes. What about tennis once Roger Federer retires? What about ski jumping if Simon Ammann stops flying? Emotions and personalities determine the presence and importance of sports, Sterchi summarized. Overall, the Audience Council believes that the sports editorial team is highly competent and offers an attractive range of products.
 

Wounds that take an unusual and protracted course are referred to as chronic wounds, the agency said in a statement. Such wounds may show no clear signs of healing even after several weeks. This requires a great deal of creativity on the part of doctors and specialists. As with the restoration of old works of art, the treatment of chronic wounds also requires a great deal of sensitivity, expertise and patience.

The Sanello medical service center supports specialists with advice on all aspects of professional wound care, as the company explains further. At the same time, the company guarantees the rapid delivery of modern wound healing products. The campaign created by Spillmann/Felser/Leo Burnett uses classical frescoes to artfully demonstrate that Sanello can provide decisive help for chronic wounds.

Responsible at Sanello: Mathias Weber (Head of Sales), Edeltraud Bernardini (Service Manager). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (ECD), Patrick Suter (CD), Roland Buob (AD), Reto Vogler (text), Ivana Giannakis, Simone Ammann (consulting), Suzana Kovacevic (art buying), Felix Schregenberger (image editing)

 

Back in January, WVC won a pitch for the design of the website of the Clientis Group and its 20 regional banks, the agency said in a press release. Other new clients in the field of online communication were Swissplus, manufacturer of Swiss designer sofa beds, and Axel Springer with its brands Axel Springer Schweiz, Beobachter, Tele and TV-Star.
 

Her successor in the management of Belcom and as Head of Marketing for the TV channel family will be 35-year-old Philip Hofmann as of July 1, 2012. The proven marketing professional has been in charge of Belcom's sales departments since 2008.

After entering the media industry, Philip Hofmann worked as a key account manager for the TV station TV3. From 2003 to 2007, he worked at IP Multimedia in Küsnacht, most recently as Head of Account Management TV.

Andrea Haemmerli took over the commercial management of Radio 24 and Tele Züri in February 2008. In this role, the 44-year-old was responsible for sales and marketing at the stations. According to the press release, Haemmerli has made a significant contribution to the positioning and marketing success of Radio 24, TeleZüri and the advertising combination Tele Regio Combi and Radio City Kombi. Together with Philip Hofmann, she will ensure continuity for customers and employees until the end of June 2012.
 

Well over a thousand applications were submitted from over 40 countries. Eleven campaigns from ten agencies in ten countries won the race. There is also a winning campaign from the German-speaking region: "Was Zürich braucht" by Walker from Zurich won gold. With "What Zurich Needs", Walker Advertising Agency realized a campaign for the Social Democratic Party of the City of Zurich in 2010, which used Facebook as a platform for activating young voters. The aim here was not to convince voters to vote for politicians, but rather to focus on the ideas of young voters. On Facebook, people were invited to share their ideas, wishes and suggestions for their hometown. The four ideas with the most votes were implemented by the party's candidates. For more information on the campaign, visit: Facebook-studio.com/gallery/submission/what-zurich-needs as well as Walker.ag.

The judging panel included David Sable (Y&R), Susan Credle (Leo Burnett), Stephen Goldblatt (EVB), Jeff Benjamin (JWT), Nick Law (R/GA) and Mark D'Arcy (Facebook). For more information on the Facebook Studio Award and a complete list of winners and their winning projects, please visit here.
 

The Audience Council constituted itself last Wednesday in Bern, as the body announced on Wednesday. The Board Committee had already decided in December that the Audience Council would be reduced to five members due to budget cuts and restructuring. At the same time, the main focus of the audience representation will also change. In the future, it wants to focus primarily on non-Swiss languages: English, Spanish, Portuguese, Arabic, Chinese and Japanese.

President of the Audience Council is Walter Suter, former head of the Consular and Financial Inspectorate of the FDFA. Bookseller and author Diccon Bewes was elected vice president. Also on the board are Geneva professor Charles Genequand, Brazilian professor Jacques Marcovitch, and Chok Woo, an engineer and manager from Bern.

The new ombudswoman of Swissinfo.ch is Sylvia Egli von Matt, director of the Swiss School of Journalism Maz. (SDA)

 

Good business relationships need to be nurtured, writes Herrhess in a statement. With colorful bouquets, Fleurop Firmenservice brings spring into the customers' homes and surprises them in an emotional and fresh way. With a competition, Fleurop Firmenservice is giving away a total of 170 bouquets with a total value of over 9,000 Swiss francs. There is also an offer for less good business contacts, it continues.

An online campaign, ads in the trade press, an addressed direct mail piece, a brochure, a landing page for the contest (Fleurop.ch/fruehling) publicize the campaign and the services offered by Fleurop Firmenservice.

Responsible at Fleurop-Interflora (Switzerland), Company Service: Rinaldo Walser (Head of Corporate Services), Corinne Städeli (Assistant Corporate Services). Responsible at Herrhess: Roland Hess, Bernardini + Schnyder (online conversion).

 

A granny with a rollator blocking the traffic triggers a concert of honking horns. Led by a long-haired rocker, the honking sounds finally turn into "Hallelujah" from Handel's "The Messiah". The message: the sound of God is everywhere.

Whether bland or original by church standards - the evaluation of the advertising film is left up to the viewer ...

(Source: Wuv.de)