According to the press release, 42-year-old Patrick Knecht has 15 years of experience in media sales and was most recently Head of National Cinema at Cinecom, where he played a key role in its restructuring. Prior to this, he was responsible for advertising sales for TV magazines at Axel Springer and Jean Frey. He was also responsible for merging the titles Tele, TV-Star, TV zwei, TV vier and TV Digital into one sales department. In addition to his experience in newspaper advertising sales, he was responsible for the sale of TV advertising at TV3.

Mediaforum.ch is an industry-specific information service aimed at specialists and managers from the media, media production, communications and advertising sectors. Every week, the Pressespiegel editorial team summarizes the most interesting background reports, analyses, commentaries and interviews from the German-language trade and consumer media. Mediaweek.ch is a digital media magazine. The independent editorial team follows developments in the media world, focuses on events and classifies them. The publishing house also operates the well-known online job platform Mediajobs.chwhich is aimed at specialists and managers from the fields of media, media production, communication, advertising and web/ICT.
 

"We stand by the values of Switzerland, our down-to-earth attitude, feel committed to our roots and are nevertheless future-oriented," explains Alexander Dal Farraprogram director of Radio Tell. "This means that the most popular formations such as Hujässler or Willis Wyberkapelle are just as much a part of our program as the newcomers Quartett Waschächt, dr Eidgenoss, alphorn player Eliana Burki, or legendary folk musicians such as Dolfi Rogenmoser or Carlo Brunner."

According to the press release, some editorial features are also dedicated to folk music, which are broadcast on a weekly basis from the start of the program and are repeated at different times during the week. Radio Tell presenter Geri Kühne representatives from the folk music scene once a week and elicits many an unknown from them in his program "Visiting...". Every Thursday, Radio Tell broadcasts information about events taking place over the coming weekend. Four times a day, listeners can also choose from a wide range of songs in the interactive request concert and make a wish for someone. Because Radio Tell has listeners all over the world, a wish concert is also broadcast at 3 o'clock in the morning.

Content that focuses on Swissness

Martin Horat, Muotathal's weather prophet, tells stories about the weather once a week. Radio Tell presenter Yves Kilchör connects with listeners from all over the world in his program Heimatland. From April 1, Radio Tell columnist Marco Fritsche Every week, Radio Tell gets to the bottom of the tensions between urban and rural areas from a different location in Switzerland. Finally, Radio Tell, in collaboration with Migros, provides information about Swiss agriculture, visits production companies and introduces people from different regions of Switzerland.

Radio Tell's broadcasting formats will be continuously expanded over the coming weeks and months, and the radio station is still looking for sponsors and partners. As an Internet-only platform, Radio Tell relies entirely on new media. On the website Radiotell.ch the radio program can be switched on in the best CD quality. A special version for mobile devices is also available so that nobody has to miss out on the radio while on the move. All programs can be subscribed to as podcasts on the website. Anyone planning an event can enter it in the event calendar free of charge. Radio Tell is also present on Facebook and Twitter. The platform will be continuously expanded over the coming weeks.

In exchange for an ID card, Globus customers can borrow an iPad free of charge and read the NZZ E-Paper. According to Globus managing director Peter Koller, this service is very popular: "A large proportion of our customers have been NZZ readers for years and many of them read it every day in our food hall. They really appreciate the fact that they can now also get to know it as an e-paper on the iPad. The offer has met with lively interest in the test phase and so we are happy to continue it."

According to Markus Will, Head of Reader Market NZZ, the first test impression confirms the experience already made with the e-paper: "The desire for digital use of our content independent of time and place is increasing, and our e-paper meets this need exactly. The cooperation with Globus enables us to make the new digital offerings even better known and live."

The cooperation also includes newspaper sales on site. This means Globus customers can get their very own copy to take home right at the checkout when they consume it.
 

The distribution of the magazine is also new, according to a press release issued on Tuesday. NZZ-Campus will no longer be enclosed with the Neue Zürcher Zeitung. Students with a subscription to NZZ or NZZ am Sonntag will receive the magazine by post. In addition, 30,000 copies will be distributed to all universities in German-speaking Switzerland. The new distribution is intended to ensure more direct distribution without wastage.

The Zurich-based design agency Raffinerie für Gestaltung is responsible for the design concept, art direction and image editing. The magazine will be published four times in 2012: at the end of February, beginning of May, end of September and end of November.

Responsible for design at Raffinerie: Nenad Kovacid. Responsible at NZZ-Campus: Ronald Schenkel (Head of Editorial Office NZZ-Campus), Anna Chudozilov (Editorial Office NZZ-Campus), Andreas Häuptli (Head of PM Magazine Marketing), Milena Andretta (PM Magazine Marketing).

From now until March 15 at 3 p.m. can be here to vote on which project deserves the title "Master of Swiss Web 2012". The award ceremony will take place on March 29, 2012 at the Kongresshaus Zurich.

> To the nominated projects

"Best of Swiss Web" is an initiative of Simsa - Swiss Internet Industry Association and Netzwoche. The judging takes place in nine regular categories: Business Efficiency, Creation, Digital Performance Campaigns, Digital Branding Campaigns, Innovation, Online Marketing, Public Affairs, Technology, Usability and an annual special category.

Sandro Brotz will present "Rundschau" alongside Sonja Hasler from summer 2012, as SRF announced on Tuesday. He already worked as a reporter for "Rundschau" between 1997 and 1999. The 42-year-old Brotz has worked for various media outlets in a variety of roles. Most recently as deputy editor-in-chief of Der Sonntag. Before that, he was head of the editorial team at Radio 1 and from 2000 to 2008 he was head of news and deputy editor-in-chief at Sonntagsblick. The media professional began his journalistic career in 1988 at "Vorstadt" and Radio Zürisee. Other stations included Radio Z and Tele Züri.

Sandro Brotz: "The 'Rundschau' is an outstanding program. I'm delighted to be part of this editorial team again and to be returning to the place that shaped me as a journalist." Jacqueline Schwerzmann, Editorial Director of Rundschau: "Sandro Brotz is an experienced journalist. He will strengthen the team as a competent presenter and strong investigative journalist."
 

A jury of experts selected the following five finalists from over 130 submissions in each category:

Best User Experience App
o Koubachi, Koubachi
o Memory pour enfants Bimbadaboum, Atipik Creative Factory
o Pilotifant, Millform
o SBB Mobile, SBB
o Stations - Swiss Public Transport , André Horstmann

Most Downloaded App
o 20 Minuten Online .ch, 20 Minuten
o local.ch, local.ch
o SBB mobile, SBB 
o Swisscom fan bell, Swisscom
o TCS, Touring Club Switzerland

Best Web App
o AppAware - A Social Network for App Discovery, 42matters
o Kooaba Déjà Vu, Kooaba
o Mobility Car, Mobility Cooperative
o Quentiq Tracker, Quentiq
o Spocal, Spocal

Best Game App
o Herbert the Misanthropical Fly, Etite
o Memory pour enfants Bimbadaboum, Atipik Creative Factory
o MonsterUp, Kariosgames.com
o Pilotifant, Millform
o Pingwin Adventures, Fineness

Best Bank App
o BudgetBook, Noidentity 
o MoneyBook, Noidentity
o Swissquote, Swissquote
o UBS Mobile Banking, UBS
o UBS KeyClub, UBS

App of the Year
o Koubachi, Koubachi
o Memory pour enfants Bimbadaboum, Atipik Creative Factory
o Monster Up, Kariosgames.com
o Pilotifant, Millform
o SBB mobile, SBB 

At the Swiss App Awards, prizes are awarded to the top three winners in each category and all finalists are chosen. The Swiss App Awards are being presented for the first time. Entries could only be submitted by Swiss companies or Swiss developers and had to relate to apps that were either newly created, modified or improved in the past year.

More information: Swissappawards.ch.

Advico Y&R thanks the employee in a communiqué for her many years of service:

"1966 is an eventful year. John Lennon boasts that the Beatles are bigger than Jesus. Heinz Schenk takes over the program "Zum Blauen Bock". Indira Ghandi, Leonid Breshnev and Annemarie Schneeberger take office. In India, in the Soviet Union and at Advico.

According to the agency, Annamarie Schneeberger was already in the midst of the era of the real Madman when most of today's well-known faces in Swiss advertising were at best putting their first doodles on paper and living out their creativity with mashed vegetables. The days of martinis, casual banter and chain-smoking agency bosses - if they ever existed - are long gone.

Annamarie Schneeberger is still here. Until today. Almost a year after her regular retirement on July 31, 2011, she will be sitting at the agency's reception desk for the last time today. In 46 years, she has experienced everything there is to experience in an agency: Mergers, relocations, changes of ownership, countless successes and almost as many dramas.

The current Advico Y&R team wishes Annamarie Schneeberger all the best for the future and will miss her calm presence and warm nature.

If any of the hundreds of people who have worked with Annamarie over the years would like to write her a few kind words on her well-earned retirement, they can do so on the Facebook page 'Thank you Annamarie' do."
 

What previously disappeared in a flattering blur will be relentlessly broadcast into living rooms from Wednesday: every pore, every little crow's foot will be visible because of the five times higher resolution. So that the truth doesn't turn out quite so harshly, television has now further developed its make-up technique.

Conventional makeup is still used, says Schweizer Fernsehen when asked. However, depending on the skin type, the presenters are also made up with airbrushes, i.e. spray mists. This technique is perceived as pleasant by those wearing makeup, at least according to official sources.

The studio builders also face challenges because of the new image quality: Whereas they were previously able to simulate a wall with a few brushstrokes, as of Wednesday it will be clearly visible that it is only painted cardboard after all. Therefore, plastic, real buildings will have to be made more often.

Feature films and series are purchased in HD

The biggest change, however, is in the technology. Since 2005, only HD-capable products have been chosen for new acquisitions, such as cameras, OB vans and editing suites, in all language regions. Equipment in any other standard is now no longer available anyway. The same applies to the purchase of feature films and series, which are now all purchased in HD quality. Live international sports broadcasts have also been produced in HD for the most part for some time.

Cell phone pictures from Syria do not come into focus even with HD

The HD channels of the six main SRG stations, i.e. SF1, SF zwei, TSR1, TSR2, RSI LA1 and RSI LA2, will be switched on Wednesday. SF info will not be broadcast in HD until 2015. SF plans to produce 50 percent of its primetime broadcasts in HD quality this year. By the end of 2015, it should be over 90 percent.

SF has stayed with the old technology the longest with its news broadcasts, such as "Tagesschau" and "10vor10". The main reason for this is that the footage of these broadcasts was usually not produced in HD. Cell phone footage from Syria is not sharp even with five times better resolution.

A second reason is the news studios, which do not yet meet HD requirements and will not be upgraded until 2014 or 2015 according to the conversion plan. Although the news broadcasts will still be produced with "old" technology until then, they will be transmitted on the new HD channels. For this purpose, the TV will upconvert the broadcasts, which will result in significantly better quality than the previous broadcast. But anyone with a large screen will probably notice a difference - compared with "real" HD quality.

Switzerland-Argentina razor sharp for the first time

The broadcaster does not want to make public what additional costs Swiss television will incur as a result of the changeover in technology and props. As a matter of principle, SRG does not disclose figures for individual projects, it says when asked. A first SF broadcast where the razor-sharp HD quality will be clearly visible is Wednesday night's Switzerland-Argentina soccer match from the Stade de Suisse in Bern. (SDA)
 

Katja Murmann Amirhosseini joins the "Fokus" staff of the Sunday newspaper from the Tamedia publishing house on June 1, 2012 and will assume responsibility for the "Abroad" department, which until now has been headed by Matthias Halbeis. She replaces Nadja Pastega, who will take over as head of the "Fokus" department on April 1, 2012. Murmann is currently an editor at Sonntag. Previously, she was a reporter at Blick, Süddeutsche Zeitung, Tages-Anzeiger and "Spiegel-TV.

Martina Frei will take over the position vacated by Sabine Olff in the "Knowledge" department on March 1, 2012. Frei studied human medicine, served as editor-in-chief of Tierwelt and also worked as an editor at Tages-Anzeiger, among other positions.

Furthermore, Matthias Halbeis will take over as Head of the "News" section from Oliver Zihlmann, who has taken over as Head of the Recherche Desk of Sonntagszeitung/Le Matin Dimanche, as of March 1, 2012. Reza Rafi is now Deputy Head of the "News" Department and Balz Spörri is Deputy Head of the "Focus" Department.
 

Or you could consider using the men's room. Because there is no sign of a queue for miles around. But the urinals are usually demonstratively placed right by the entrance, so that women hardly have a chance of reaching the toilets without seeing and hearing things that they would rather not see or hear. Unless, of course, your own perception is already somewhat clouded by a few pints of beer. Then it works.

According to Welt.de, a broad-based protest is now forming in China against this untenable situation. A group of female students has called for the men's toilets in the country to be occupied in order to finally solve the urgent problem of queues in front of the women's toilets. The group occupied a men's toilet in the public Yuexiu Park in Guangzhou, handed out leaflets and explained to the surprised toilet users the anatomical differences that simply take more time for women. And it seems that the campaign reflects the general female mood in China. Women from other cities also want to take part in the campaign. The Werbewoche online editorial team supports this campaign and is considering bringing it to Europe.

(Image: Keystone)

The Premium Publisher Network can now be booked by all media agencies, marketers and direct advertising clients, according to a press release issued on Tuesday. The network offers text and text/image ads on a cost-per-click (CPC) basis as well as the IAB standard advertising formats leaderboard, skyscraper and rectangle, which are placed according to interests, socio-demographics or previous website visits (re-targeting).

According to Netmetrix Profile, the network reaches 74% of all Swiss Internet users every month and is based on the technology platform of the Norwegian company cXense, which was developed under the leadership of John Markus Lervik. PPN will be marketed by PPN Switzerland, a subsidiary of cXense AS, under the leadership of Marco Billeter and Tony Hrnek. The NZZ Media Group, Ringier and Tamedia are each represented with a seat on the Board of Directors of PPN Switzerland.