The first issue of the new magazine sums up the aim of the merger. The online editorial tool used by TBS Identity enables the uncomplicated integration of both teams. An iPad version was also produced in English.

Responsible at TBS Identity: Michael Schädelin (consulting), Thomas Geissberger (art direction), Daniel Erdin and Andreas Gloor (polygraphy), Micha Steinmann and Heini Fümm (image editing), Katrin Zbinden (project management).
 

The question was: "Do you like this cola? Anyone who answered "Yes" or "No" by text message could win 10,000 Swiss francs. The sampling was advertised in "20 Minuten" and on its distribution boxes.

Online tasting and voting also took place. The first digital taste test took place on Tastyornot.ch, where users could taste the cola while licking the screen. The April Fool's joke was debunked after two days by a public report on 20min.ch.

Print ads and online banners revealed the mystery of the mysterious can a week later. Pepsi revealed itself as the sender and proudly presented the result of the vote: "72 percent of Swiss people like the taste of Pepsi Max - and 80 percent just like the taste of their screen." Competition and sampling will continue with the official can.

Responsible at Pepsi Co: Delphine Knieps (Marketing Manager), Oliver Landwehr (Brand Manager). Responsible at Wirz Advertising: Thomas Kurzmeyer (CD), José Perez (AD), Katja Schlosser, Valentin Cheli, Stefanie Wolf (graphics), Bianca Kury, Winfried Schneider (text), Patricia Holend, Isabelle Jubin, Markus Schärer, Anne Hoepfner (consulting), Ralf Brändli, Beda Wermelinger. Responsible at Streuplan: Marco Schlatter and Oliver Schwab.

On weekdays, SDA provides customers who have subscribed to the English-language service with 15 to 20 Swiss-related news items a day in a test phase. Pictures can also be supplied on request. The new service is aimed at print media, Internet portals, screen services, airlines, airports, hotels, train stations, mountain railroads, transport offices, congress organizers, embassies and schools, as well as native English-speaking employees of international companies and organizations, SDA wrote on Tuesday.

The SDA reports in English can be supplemented with international reports. SDA distributes the English-language service of the Associated Press AP agency in Switzerland, which belongs to the German partner agency DAPD.
 
 

In ads and mailings, the idea "Now also editorially strong" is implemented pointedly: For once, not with the typical Tilllate-style images, but with texts that precisely describe original party photos from Tilllate.com.

Responsible at Tilllate.com: Annina Flückiger (Head of Marketing 20 Minuten), Dominic Beurer (Deputy Head of Marketing 20 Minuten), Rita Meyer (Head tilllate.com), Mathias Bamert (Head of Product Management). Responsible at Rod Communication: Jonas Brändli, Cynthia Hanimann, Sarah Hauenstein, Michael Kathe, Pablo Koerfer, Ondrej Maczko, David Schärer.
 

Every child has a favorite animal that means a lot to them. But having this pet close to you at all times is not always a good idea - especially if it's an elephant. "Not every animal is a good pet" is the slogan of the new commercial. Fortunately, there's Zurich Zoo: here, children can visit even their most exotic favorite animal at any time. This is exactly what the new commercial aims to convey in a humorous way.

The spot will be broadcast regularly on SF1 and SF2 from April 2.

Responsible at Zurich Zoo: Alex Rübel (overall responsibility), Markus Rege (Head of Marketing & Education). Responsible at Advico Advico Young & Rubicam: Markus Gut (CCO), Martin Stulz, Dominik Oberwiler (CD), Julia Brandstätter (text), Oliver Glutz von Blotzheim (AD), Cem van der Schaar (FFF), Julia Kull (consulting), Markenfilm, Uli Scheper (production), Rolf Hellat (director), Kirschner Music (sound).

As proof of the brand promise "Furniture from Micasa is made for life", the focus is now on a very special sofa: the California with stain-repellent upholstery based on state-of-the-art nanotechnology. The stain-resistant sofa is of course ideal for families with children. The extent to which they can soil a sofa is simulated in a laboratory - and the sofa's dirt-repellent effect is demonstrated in an impressive way.

Responsible at Micasa: Matthias Wunderlin (Head of Specialty Store Micasa), Juliette Baumgartner (Head of Market Development Micasa). Responsible at Spillmann/Felser/Leo Burnett: Reto Vogler, Moritz Stillhard, Pablo Schencke, Johannes Raggio (Creation) Peter Brönnimann (ECD), Michael Gassler, Nino Zuberbühler, Carmen Jegge (Consulting), Suzana Kovacevic (Art Buying). Film production: Pumpkin. Directed by: Alex Feil.

In this way, the Swiss nursing training institution aims to counter the traditional image of the nursing profession, the selflessly self-sacrificing "nurse". In Flagranti believes that one reason for the lack of young talent is the outdated image of the work of nursing professionals. The new BZ Pflege campaign counters this. It addresses the challenges of the profession and shows that it requires a great deal of social and emotional competence.

Responsible at the Berner Bildungszentrum Pflege: Encarnación Berger-Lobato. Responsible for strategy, conception and realization: In Flagranti, Lyss. Photography: Regula Roost.
 

Time never completely passes us by without leaving a trace. The "older" 40s in particular know this, having already experienced a lot as heroes of the night. Some have families, while others have made their careers or both the focus of their lives. Not quite as often as they used to, but every now and then they like to let it rip again. With this in mind, Inhalt&Form has joined forces with Kaufleuten to launch the "Weischno?" series of events, which, in addition to epicurean delights, also celebrates a proper party, according to a statement from the agency. The series will kick off on April 13, 2012, with New York-based Zurich DJ legend Oliver Stumm.
 
Responsible for merchants: Marc Röthlin. Responsible for content&form: Serge Riedener (CD), Karin Estermann (AD), Fabian Zahner (text), Nicolas Stark (graphics), Claudio Zier, Alexandra Scherz (consulting).

The third DAB network consists of seven coverage areas in German-speaking Switzerland. Construction of the first sub-area is to begin in November 2012. This was announced by OFCOM on Tuesday.

The new network will give private radio stations the opportunity to broadcast their programs regionally in one or more sub-regions on a digital platform. SRG also intends to broadcast up to three regional journals in each of these seven sub-regions. The seven coverage areas cover the regions of Upper Valais, Bern-Freiburg-Solothurn, Basel, Central Switzerland, Eastern Switzerland, Graubünden and Zurich-Aargau-Glarus-Schaffhausen. According to SDA, the latter sub-region will be the first to go live in March 2013.
 
As only SMC had shown interest to Bakom, no invitation to tender was necessary, as SDA writes. The license could be granted directly. Swiss Media Cast is an association of private radio broadcasters and the SRG.
 

As funny as the film is, the background to the campaign is serious: Solidar and its partner organizations in Brazil are drawing attention to the fact that although FIFA will once again make billions in profits from the 2014 World Cup, there is little reason for the people of Brazil to be happy. On the contrary: 150,000 people will be evicted from their homes in the run-up to the World Cup, tens of thousands of street vendors will lose their livelihoods due to Fifa's licensing policy and Brazil will be left with a mountain of debt that will inevitably lead to cuts in social benefits, the agency said in a statement on Monday. This is not least because Fifa is using special laws to ensure that it does not have to pay real taxes on its profits.

Solidar Suisse is calling on Sepp Blatter to stand up for fair play towards the host country Brazil. On Solidar.ch you can support this demand and whistle Blatter's opinion.

Responsible at Solidar Suisse: Christian Engeli (Campaign Manager), Andrea Arezina (Campaigner) Ruth Dällenbach (Managing Director). Responsible at Spina's Civil Voices: Matthias Freuler, Stephan Huwiler (creation), Lorenz Spinas (overall responsibility), Christoph Schott (consultant & social media manager), Alexander Meier (director).
 

Wallace died on Saturday in New Canaan in the US state of Connecticut in a circle of
of his relatives died. This was announced by the TV station CBS on Sunday. The reporter interviewed numerous politicians at home and abroad during his career and was famous for his persistent questioning. During his decades-long career, Wallace interviewed almost all US presidents of the past half century. Iranian President Mahmoud Ahmadinejad and Kremlin leader Vladimir Putin also answered his questions. In an interview with the founder of the Islamic Republic of Iran, Ayatollah Khomeini, Wallace did not shy away from asking him if he was crazy. He remembers a conversation with pianist Vladimir Horowitz as his best interview. According to CBS, two "cunning, manic" people met.
 
His persistent questioning style earned Wallace 21 Emmys and many other awards. He retired from day-to-day work for the program in 2006, but continued to work for it occasionally until 2008. (sda)

One of the plaintiffs, Austrian journalist Klaus Kamolz, wants to use the ad to send a "symbolic signal" against what he sees as Weltwoche's "blanket condemnation of Roma as criminals." He said this on Saturday at the request of the news agency SDA. The Bund and Tages-Anzeiger had already reported on Kamolz's ad on Saturday.

The complaints were triggered by the cover of the current issue of Weltwoche. The cover features a child holding a gun into the camera. The article is introduced on the front page with the words "The Roma are coming: Raids through Switzerland." The photo itself is by Italian photographer Livio Mancini. He took it in 2008 at a garbage dump on the outskirts of the Kosovar town of Gjakova, where Roma children live with their families and use the toxic waste dump as a playground. This is what the picture description on Mancini's website says.
 
The combination of title and picture was then also the trigger for further complaints. For example, a woman living in the canton of Baselland decided as early as Thursday morning to file a complaint against Weltwoche. She sees the anti-racism criminal norm, Article 261 of the Criminal Code, violated, the plaintiff told SDA. In addition, the Internet short message service Twitter circulated the news on Saturday that a lawsuit had also been filed in Germany in connection with the current issue of Weltwoche.

Swiss media rights expert Peter Studer also takes issue with the photo's message. It was an outrageous picture with racist overtones, Studer told Radio 1, and he could not understand why Köppel had done such a thing. But otherwise, he said, the report was "very well documented."
 

No understanding for outrage

On the other hand, Philipp Gut, deputy editor-in-chief of Weltwoche and co-author of the main article, cannot understand the outrage. The photograph symbolizes "the fact that Roma gangs abuse their children for criminal purposes," Gut said, according to SDA. The real scandal, he said, was that none of the outraged spoke out against this abuse. Regarding the content of the articles, Gut wrote that they brought up a "serious problem in a serious and differentiated way." The research was based on "facts and figures from the authorities and from Roma organizations themselves.

> Weltwoche cover: outrage also in Germany