Until the end of 2011, the cantonal association for tourism was called the "Cantonal Transport Association KVVL". At the last General Assembly, the future of the KVVL was discussed and it was ultimately decided to strategically realign the association and broaden its content. As a result, the name of the association has been changed. It is now called the Lucerne Tourism Association (VTL). Ideart created the new corporate design and stationery for this.

According to a press release, the agency deliberately dispensed with the folkloristic elements of mountain romanticism with ibexes and Swiss stone pine. Instead, it staged the cosmopolitan spirit of the hotel.

Metzgerlehner also has a Website which is integrated into all major hotel portals thanks to its connection to a yield management provider. Thanks to an integrated weather report from Crap Sogn Gion, visitors from all over the world can also get a digital taste of the Alpine air. The smartphone and tablet-friendly display makes it possible to book on the go.

Responsible at Arena Flims: Priska Amstutz and Pascal Hofmann (management). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (Creative Direction), Patrick Meyer (Text/Concept), Janine Aebischer (Art Direction), Annette Vetsch and Katja Kurzweck (Graphics), Silvan Metzger (Consulting), Mark Berger (metzgerlehner digital)

With the experienced designer, the agency has gained a great deal of knowledge in the areas of conception and creation, writes The Eyecatcher in a press release. In recent years, she has supervised and realized numerous human machine interface projects for various agencies, including PSA Peugeot Citroën, Harman Becker, Carl Zeiss and V-Zug. She has already received several awards for her work.

 

The label is getting a completely new CI/CD consisting of a new logo, all print material, a new web presence and refreshed imagery, the agency said in a statement. The new lookbook will be shot in Berlin in June, and appearances during Berlin Fashionweek and other fashion weeks are already being negotiated. The brand will have a stronger international focus in the future, with existing synergies to be leveraged.

 

True to the claim "Swiss apple juice works fabulously", which is well established among the Swiss population, a new story was developed. It centers on two young women in a pedalo who have inexplicable powers after drinking apple juice.

Responsible at Swiss Fruit Association: Bernadette Galliker (overall responsibility). Responsible at Unikat Kommunikationsagentur, Küsnacht: Daniel Meier (creation), Claudio Gentili (consulting). Film production: Wirz Fraefel Paal. Responsible for Marcello Schnyder production: Gaby Benz, Stefan Fraefel (director). Music / Sound Design: Jingle Jungle.
 

Kurt Aeschbacher has been on screen for over 30 years. However, "Aeschbi" literally started his career on a greenfield site: Aeschbacher, who studied economics, worked as vice director of the Swiss horticultural exhibition Grün 80. After the exhibition, he made the leap to Swiss television. In 1981, he started as an editor at "Karussell". And just a few months later, he took his first steps as a presenter.

Aeschbacher has always been interested in communication, art, fashion, music, cooking and show business - which earned him the reputation of a bird of paradise in the 1980s. From 1986, he was able to incorporate his preferences into numerous TV shows with his own, sometimes very creative concepts: From "Grell Pastell" to "Mode, Macher, Musik" and "Casa nostra" to the current late night talk show "Aeschbacher", which has been broadcast weekly since 2001.

Due to his keen interest in communication in the broadest sense, his wealth of experience, his capacity for innovation and, in particular, his inspiring personality, Kurt Aeschbacher will be a great asset to the Board of Directors, the agency said in a statement on Tuesday.
 

On April 1, 2012, he joined the team in political consulting and association communications. Adrian Bühler worked as party secretary and managing director of the CVP Canton Lucerne from 2005 to 2012. In this role, he was responsible for the party's internal and external communications. His activities also included advising elected representatives, running voting and election campaigns and mediating in political decision-making processes.

Adrian Bühler studied in Basel and Tübingen and graduated with a degree in history and communication and media studies in 2005.
 

Fabrizio Gianella studied design at the Art Center College of Design in Pasadena, California and has worked in interior and exhibition design, as well as graphic and corporate design. Most recently, he was a senior designer at the brand agency Nose.

 

The images are kept in black and white. The focus is on people and their activities and is thus intended to convey the message sustainably. The focus is on the messages "trust", "security" and "passion".

The image campaign is in use with immediate effect. Posters, advertisements, POS instruments and electronic media are used as advertising media.

Responsible at Clientis: Stefan Kaspar (Head of Corporate Communications Clientis), Philippe Haller (Head of Marketing Clientis Zürcher Regionalbank). Responsible at WVC: Kurt Wettstein (overall responsibility), Yves Seiler (consulting), Alexandra Barnes (DTP), Frank Schwarzbach (photography), Luigi G. Baretella (M&M Media Agency).
 

Facebook has acquired the photo-sharing app Instagram for one billion dollars. The company made the announcement on Monday, according to the New York Times. However, Instagram will continue to operate as an independent service. In a Facebook post, Mark Zuckerberg said that he plans to set up Instagram independently of the social media platform. This will allow users to follow other users who are not on Facebook. They can also choose not to publish their pictures on Facebook.