The country's Muslim enemies will remain calm. The criminal trial against Anders Behring Breivik begins next week in Oslo. Last July, he detonated a car bomb in the Norwegian capital and killed eight people, then attacked a Social Democratic youth camp on the island of Utøya and executed 69 people. The trial is scheduled to last ten weeks, and two psychiatric reports will be presented on the first day of the trial, each prepared by two experts. A neat achievement: even in the case of a "common" homicide in Switzerland, the first court hearing takes place three/four years after the crime; the preparation of an expert opinion alone takes a year or more. Although many politicians and some media often cry out for swift and harsh punishments, the justice system is not funded to provide the necessary positions.

The country's Muslim enemies have remained calm. Even after the attacks by Mohamed Merah, who shot three soldiers and - in front of a Jewish school - three children and a father and rabbi in Toulouse. The soldiers who were shot were the sons of immigrants and Muslims like the Islamist-motivated perpetrator. A detail to work on: even before the identity of the perpetrator was known, the German-language media focused on the extreme right-wing trail, while the French media still left all possibilities open, from al-Qaeda or other Islamists to extreme leftists to extreme right-wing perpetrators or apolitical psychopaths. Why did the German-language media decide so early on? The decision of an individual who was on duty at the agency? I don't know, at most it's conjecture. For example: If it wasn't a coincidence, was it compensation for the recklessness of reporting after the Breivik mass murder?

Reality is too diverse and too contradictory for daily and campaign journalism. Technology makes real-time reporting possible, publishing managers scream "market" and want exclusive speed, good journalists insist on their craft and demand time to classify. They know: If a disaster is still unfolding, slowness can become a journalistic virtue. The question is: who will prevail in everyday editorial work?

However, not all commentators resist the temptation to settle political scores prematurely. When things go badly, journalistic reputations are ruined forever. After the Oslo attack, an editor of the Fuldaer Zeitung, a newspaper in the north German province, experienced this. In the hours after the first agency reports, he claimed that terror was "back in Europe", but then admitted that although the perpetrators were not yet known, "there are many indications of an Islamist background". This was supported by the fact that Norwegian media had reprinted the "Danish Mohammed cartoons" (media in many other countries have done the same). As a NATO member, Norway is "involved in the Afghanistan mission" (Norway is not alone here either) and around a year ago an "Islamist terrorist group" was exposed (this also happened in other countries). He concludes: "So we were warned." (Isn't that always and everywhere a right-winger?) The commentator also wanted to set the political agenda for the coming days: In "contrast to neighboring Denmark", the Social Democrat-led government would have "backed a liberal policy on foreigners and a dialogue with Muslim immigrants". In other words, a rejection of freedom and dialog, especially for Muslims, but not only! Norwegian Prime Minister Jens Stoltenberg took a different view. At a memorial service, he called for "more openness, more democracy, steadfastness and strength".

Disasters are exceptional situations per se and it is almost impossible to plan their editorial treatment, unlike criminal trials. The German-language daily and weekly media have not yet given much coverage to the upcoming trial. Or will all titles broadcast the same agency or correspondent reports? One thing can be predicted: as with other journalistic disasters, the TV stations will almost all show the same pictures, a reporter in front of the barriers "working through" an agency report in interview form together with the presenter. After the first days of the trial, they will leave - until the verdict is announced, probably at the end of July. At least the Islamophobes in the country will keep quiet.
 

My grandmother had phone book pages cut up, perforated and attached to the wall with a string in the toilet in the stairwell to use as toilet paper. This would still be the only proper use of these books today.

What is at stake here: There are 24 telephone directories, numbered from 1 to 25. No. 19 does not exist. Each of these 24 books contains about 500 000 entries on 1000 pages with 500 entries each. According to Swisscom, 80 percent of those registered use such a book. 80 percent of half a million is 400,000. These users, multiplied by 24 books, make 9.6 million users.

If we calculate that Lausanne's book No. 2 is less thick and subtract 20 percent, we're still left with 7.68 million. If we assume that I got two books for two page entries and my wife got one book without a book entry, and that larger companies need more than one book per entry, then I add something else. So let's say 8 million books. On average, a book is 2 cm thick and A4 in size. So one book measures about 1250 cm3. Multiplied by 8 million, that's 10,000 m3. That's a 10×10 m and 100 m high tower. My Zurich book weighs 1.35 kg. In order not to get nasty statistician letters from readers, I go to 1 kg per book, times 8 million = 8000 t of paper or wood. To further visualize this environmental nonsense, that's exactly 200 forty-ton trucks, each 20 meters long, one behind the other, making a column of 4 km. My theory: I assume that you, dear reader at home or in the office, also have such a 1000-page book. But honestly, when was the last time you used it? First of all, we have all our important numbers stored in our cell phone or on our computer, or we can find out these unknowns via Local.ch or other connect services. For this purpose, almost nobody uses this cumbersome and heavy phone book anymore. The company Local.ch of Swisscom Directories AG offers on page 3 in the book for attentive readers a cancellation possibility. Just as the book is never used, this talon is also forgotten. And already you have paid 12 francs plus a delivery fee of 2.90 francs per book.

I suggest that Swisscom launch an environmental protection campaign and ask subscribers via TV commercial, letter or e-mail to cancel this environmental nonsense immediately. This would only do Swisscom's image good. I am also convinced that next year only 20 percent will still need a telephone book. If at all. My pick: In the US Golf Masters, Bubba Watson ingeniously hit the ball blindly out of the woods onto the green in the play-off and received the green jacket for it.

Theophil Butz, once a star advertiser (Ringier), now an inspirer and, as of now, a mothballer. "Not an easy role, but a necessary one, which I perform here every fortnight." Please send any relevant information to [email protected].

Ignaz Staub has headed the ombudsman's office since 2010 and receives complaints of an editorial or publishing nature concerning Tamedia publications in Germany and those of the 20 Minuten media group throughout Switzerland. According to the press release, all submissions are treated confidentially and responded to within 60 days.

Recurring topics that prompt readers to submit comments include religion, medicine and the school system, Staub told the SDA news agency when asked. In politics, it is primarily the Middle East conflict. Surprisingly few submissions were received about last year's elections. On the other hand, the selection of readers' letters is a constant source of complaint. This is despite the fact that the editorial offices clearly stated that no correspondence would be entered into. Many readers are frustrated when their letters are not published and suspect "censorship". Of the approximately 12,000 letters to the editor sent to the Tages-Anzeiger alone each year, around a quarter are published.

Ombudsman Staub has no authority to issue instructions or make decisions. "At best, I am a moral authority," he says. Once a month, he writes a column in the Tages-Anzeiger and the Bund "on selected topics that are on readers' minds". And once a year, he speaks at a meeting of all the editors-in-chief of the publishing house.

According to the Central Council of German Sinti and Roma, the presentation and depiction in the associated articles criminalized the ethnic group of Sinti and Roma in an inciting manner. The criminal complaint was submitted to the public prosecutor's office in Heidelberg (Germany). The highlighted ethnic labeling of unknown defendants would promote racist stereotypes in the style of National Socialist attributions against the minority. As in those days, the impression of "descent-related criminality" is created and Sinti and Roma are publicly placed under general suspicion. The Central Council is also calling for a halt to the distribution of the edition in Germany.

The Austrian journalist Klaus Kamolz and a woman living in the canton of Baselland had already filed complaints against Weltwoche. The Federal Commission against Racism (FCR) has also announced that it will look into the report.

Picture agency explains abuse

Meanwhile, the photo agency Laif has declared that the image has been misused. A photo from a report by its photographer Livio Mancini had been used in a way that distorted the meaning and altered the truth. The message of the image had been reversed and misused as an illustration for an article. Laif appeals to photo editors to only use images in the context in which they were taken.

Photographer Mancini took the picture of the child in 2008 at a garbage dump on the outskirts of the Kosovan town of Gjakova. Roma children lived there with their families and used the toxic waste dump as a playground.

Weltwoche rejects accusation

Weltwoche firmly rejects the accusation of misuse of the image, as deputy editor-in-chief Philipp Gut told the SDA news agency when asked. Gut is co-author of the article.

"The purchase of the picture was correct from A to Z," says Gut. This is an everyday process that occurs routinely in every editorial office. There were no restrictions imposed by the agency on this picture.

Gut also sees no abuse at the content level. The text is about criminal Roma gangs who use children for criminal purposes. "The image symbolizes this abuse of minors," says Gut.(SDA)

> Weltwoche accused over Roma cover story
 

No wonder, because without Tictac you stink so badly from your mouth that your fellow human beings could lose consciousness. At least that was the message of a surprising flash mob campaign by the Ferrero brand Tictac. The reactions of the "victims" varied - from fleeing the square to embarrassed laughter and attempts at resuscitation.

Incidentally, anyone who held out long enough in the square was relieved of their feelings of guilt - after being offered a Tictac, the situation was resolved. According to Horizont.net, the campaign was developed by Ogilvy & Mather France.

In the future, the entire leisure offering will also be communicated under the umbrella of the new advertising presence, the agency said in a statement. The campaign shows various customers enjoying their leisure time and feeling at home while on the road. Thus, in the first of a series of seasonal TV spots, the camera also accompanies the two protagonists - a pair of lovers - on their springtime excursions with match cuts designed to further emphasize the message of the leisure campaign: Rail and public transport in perhaps the most beautiful country in the world offer an incredible variety of leisure experiences - and at equally incredible prices.

In addition to the TV spot, posters, POS brochures, banners and a Facebook campaign will be used.

> Rod: Sergio, Benoît and Beat no longer alone on the train

Responsible at Swiss Federal Railways SBB, Bern: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thoman (Project Manager Marketing Communications Leisure Campaign). Responsible at Contexta, Bern: Nadine Borter (overall responsibility), Moritz Staehelin (CD), Willem Baumann (AD), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller, Raphael Gammenthaler (text), Marc Schumacher (strategy), Dominic Eichenberger, Nora Grunder (consulting), Christian Stocker, Benjamin Menzi (interactive). Film production: Shining Pictures, Zurich, Marco Lutz (director), Stefan Bircher (producer). Photography: Jonathan Heyer. Image processing: Patrik Rohner.

A young woman is shown on her way home, fighting her way through the unfriendly urban jungle and happy to finally arrive at her beautiful, cozy, warm and inviting apartment.

The TV commercial is running throughout Switzerland.

Responsible at Interio: Reto Waidacher, Markus Bettler, Eveline Jakob. Responsible at Neue LGK: André Benker, Hans Tanner (CD), Antonio Lopez, Beat Egger (text), Fabian Esslinger, Patrik Attenhofer (AD), Andrea Bachofner (graphics) Petra Zehnder, Nicole Philipp (consulting). Film production: Chocolate Films. Directed by: Marcel Langenegger. Postproduction: Ultra Images. Music: Dave Macloud and Dean Montenegro from Spacetrain. Sound: Jingle Jungle.
 

Interio Schön Wohnen from New Lgk on Vimeo.

The Basler Zeitung Medien would enable the connection to the Profond collective foundation with a considerable one-time contribution, it says in a statement. The one-time contribution by the employer and the affiliation with the collective foundation would mean that the ongoing, high restructuring contributions by the employer and employees would no longer be required, which would mean a great deal of relief.

Due to underfunding, the Board of Trustees of the BZM pension funds decided in July 2011 to make restructuring contributions of 4.5 percent each from employees and employers.

> BZM: Pension funds to join Profond collective foundation

This is what Blick.ch wrote on Wednesday. In 1991, Eliane Schweitzer took over as assistant to her predecessor, the legendary Marta Emmenegger. In January 1996, she succeeded Marta and over the years made a name for herself in matters of sex and love. Eliane wrote her column in Blick every day until she retired. She was unmarried and childless. She originally completed an administrative apprenticeship in a law firm. She then worked as a secretary, for refugee aid and later as an assistant to the editors-in-chief of Annabelle and Penthouse magazines.

Shortly after her retirement in the fall of 2007, she fell ill. She has now died as a result of the illness. She always kept her age a secret, according to Blick.ch. She wanted to keep it that way even after her death.