Many creatives and agencies will be familiar with it: A client calls and you are invited to a pitch. What follows is the conception and development of a strategy, research and market research, resulting in an elaborate and expensive presentation. And most creatives and agencies are also familiar with this: the client chooses someone else - the pitch is lost, often leaving behind good ideas and concepts, a lot of know-how about the market, the competitors, the target group and a lot of paper and data waste. Not forgetting, of course, the stupid feeling of having invested time and money unnecessarily.

This should now come to an end: Unseenideas.com makes it possible to make these supposedly "lost" presentations available to other potential interested parties - as a second or further use, so to speak. The business model envisages that the creatives who post their ideas take out a monthly subscription according to the size of their agency in order to be able to "play along" properly. Potential customers can choose between a monthly membership and an annual subscription. During the beta phase, which lasts six months, Unseenideas is free of charge.

Incidentally, the operators of the portal are still looking for more agencies who would like to upload their ideas, concepts and campaigns - and if you want to know exactly how it works, watch the following video:
 

Head of copywriting Mathias Neu (pictured above) has joined the editorial team of Axel Springer Switzerland's program media (Tele, TV Star, TV 2 and TV vier). The 49-year-old graduated from the University of Zurich in 1994 and taught Latin at Freudenberg High School for four years. After a one-year journalistic internship, he entered the publishing industry in 1999 as a copywriter/concept developer at Weka Verlag, Zurich. From 2002 Mathias Neu worked as a freelance copywriter, proofreader and PR editor and in 2004 joined TR7 (now TV-Star) as a proofreader.

Christof Auer is the new art director of the Beobachter. Over the past four years, the 35-year-old has been responsible for the visual appearance of Axel Springer Switzerland's four TV program guides as AD. Prior to that, his professional career took him through various positions at Stocks, Facts, Schweizer Familie and Tages-Anzeiger. Auer takes over from 40-year-old Doris Oberneder, who has led the Beobachter's layout and infographics team for the past three and a half years. Oberneder, who was also responsible for the relaunch of the magazine in spring 2009, left the Beobachter at the end of March to pursue new goals and projects.

Christof Auer's successor at Program Media will be his former deputy Nathalie Steiger. The 39-year-old began her professional career in 2002 as Creative Director at Dai in Zurich. She later worked for numerous advertising agencies, including Studer & Wohlgemuth and Advico Young & Rubicam. She entered the media world as a freelancer for "Gesundheit Sprechstunde". In 2005, Steiger joined the television magazine Tele, where she became deputy art director in 2007.

In 2010, the parent company SDA had still posted a negative Ebit of 716'000 francs. In addition to consolidating the economically driven reorganization, SDA last year refreshed its image with a new corporate design and developed a new modular tariff and offer system, according to the SDA annual report.

The number of notifications produced in the three national languages German, French and Italian in the basic service decreased by 1.2 percent to around 176'500. The headcount in full-time equivalents fell by not quite 3 jobs to 153.8.

At Group level, Sports Information (Si) and the participations contributed to an improvement in the result. Although Group sales fell by 4.0 percent to 35.36 million Swiss francs, Group profits rose by 16.5 percent to 1.04 million Swiss francs. The SDA Group holds stakes in the PR service provider News Aktuell (Switzerland), the picture agency Keystone, the financial news agency AWP and the IT service provider SDA Informatik.
 

Neuhaus was a restaurateur himself for many years and has been working professionally as a photographer since 2012, as the agency writes in a press release. The 20 subjects appear in magazines and publications such as Zürich geht aus, Day- & Nightguide, Who's Who magazine and many more.

Responsible at Casa del Vino Ebinger: Frank Ebinger, Maria Ortiz. Responsible at FS Parker: Hannes Sigrist (Creative Direction), Jenny Heinicke (Art Direction), Sandy Gattiker (Account Direction), Thomas Campolongo (Text), Lukas Zindel (DTP Design)

A radio spot is intended to draw attention to the national dj competition and a DJ night in collaboration with Radio 105. The drink will be distributed in Coop megastores, on the six-packs, on posters and on the 105 page fans are taken to Sumol's profile. There, DJs can upload their best music mix and compete for professional equipment or a live performance. Non-DJs and friends can vote for their favorite mix and win tickets to the 105 DJ Night.

In an international pitch, In Flagranti won the budget to launch Sumol in Switzerland in 2011.
 

According to the Swisscom press release, the aim of the partnership is to strengthen Switzerland as a research location in the field of information security, to establish it worldwide and to create a platform for professional exchange between science and industry. Professor Adrian Perrig has been recruited for the new professorship. The 40-year-old Swiss national studied computer science at the EPFL in Lausanne and completed his doctorate at Carnegie Mellon University in Pittsburgh, USA. He has been a professor at Carnegie Mellon since 2002, where he also heads one of the world's largest research centers for information and computer security. Adrian Perrig will take up his post at ETH Zurich on December 1, 2012. The new professorship will be based in the Department of Computer Science at ETH Zurich.

The teaching and research remit of the new professorship covers all scientific issues relating to information security and is therefore also of great relevance to Swisscom. According to Roland Siegwart, Vice President of Research and Corporate Relations at ETH Zurich, and Stéphane Dufour, Head of Strategy and Innovation at Swisscom, the aim is to promote the exchange between science and industry on security-related issues. In this way, young talents at Swisscom can test scientific findings from research for possible applications in practice and thus gain additional experience.
 

The communication message "Friday is always." dramatizes with a wink that every day is a Friday or just a day to enjoy fish. The campaign has been running since the beginning of May 2012 and is distributed via posters and advertisements. Further advertising measures include a guest mailing and various social media measures.

Responsible at Hotel Glärnischhof: Christian Schübert. Responsible at Hochspannung Werbeagentur Zurich: Tom Fäh, Signe Fleischmann, Noemi Fraefel, Anigna Groebli, Marco Huber, Matthew Katumba, Julian Murer, Sascha Pacino, Alex Taiganidis.

Huwiler joined Ringier in 2007 as Head of Profit Center at Blick.ch and has been responsible for the newly created Digital Business division since 2009. Marc Walder, CEO Ringier AG: "I would like to thank Thomas Huwiler for his successful work in recent years. Ringier Switzerland's digital revenue has increased to 21 percent during this time."

Effective immediately, 46-year-old Thomas Kaiser, CEO of the Media Swiss Group, which belongs to Ringier, will additionally be appointed to the Executive Board of Ringier Switzerland and Germany. He will also take over Thomas Huwiler's board of directors mandates in the respective digital companies. Deployment opportunities within the Ringier Group are being examined for the employees of the Digital Business unit.

(Image: Ringier.com)

Imprint member Jean Godel was dismissed in February 2010 at the same time as his colleague André Hügli (Syndicom member). The two had previously been part of a four-member group delegated by the workforce to discuss the employees' criticisms and demands with management in a collective conflict over the newly planned management structure. The talks were fruitless. When the team went public with a media release, they were dismissed. Syndicom and Imprint wrote this in a statement on Tuesday. From the union's point of view, the dismissals were clearly abusive. An employee representation must be able to fulfill its functions without sanctions and it is also unequal treatment if two of a four-member delegation, which always acted as a unit and made decisions together with the team, are arbitrarily dismissed.

After several rounds of evidence gathering, the trial against the employer is now coming to a close before the Chamber of Commerce of the Saane District in Fribourg.
 

As with the previous commercials, the company relies on self-deprecating humor and at the same time focuses on the advantages of Zalando. The spot is set in the treatment room of a doctor's surgery. The doctor gives his patient a clear diagnosis: She has contracted the highly contagious Zalando virus. This virus is triggered by extensive shopping of the wide variety of brands on Zalando.ch. But before the doctor can warn her about the risk of catching the virus, she has caught it herself. The most noticeable symptom of the Zalando virus: a sneeze that goes hand in hand with a constant change of outfit. A glance into the waiting room shows the extent to which the virus has already reached: All the waiting patients are infected. Whether young or old, sooner or later the Zalando virus affects everyone.

The commercial was shot under the direction of Nick Ball at the Buch Clinic in Berlin. The 50-strong team shot the commercial in two days. Jung von Matt/Fleet was responsible for the concept and implementation of the commercial.

On Zalando.ch, customers can purchase a special offer to coincide with the launch of the commercial. Making-Of Videoand in the News&Styles section, you can find the looks of the actors in the after-styling. A selected outfit from the commercial will also be raffled off on the Zalando Facebook homepage.

Watch the new commercial exclusively here:
 

The task for the Zurich agency, based in Kreis 4, was to create a unique key visual that strikingly sums up the freshness and taste of lemon soda. The visual was to immediately awaken summery, sun-ripened vacation feelings in viewers.

For the time being, the thirst-quenching campaign for Lemonsoda and Oransoda will appear as ads in print media, on ePanels or as online banners. Further implementations will follow in the course of this summer.

Responsible at Campari Switzerland: Sibylle Rauber (Head of Consumer Marketing), Philipp Brühlmann (Brand Manager). Responsible at FS Parker: Hannes Sigrist (Creative Direction), Sandy Gattiker (Account Direction), Thomas Campolongo (Text), Lukas Zindel (DTP Design).

This affects 35 employees. However, it is still unclear how many of them will be made redundant or employed elsewhere in the company. According to a press release issued by Ringier on Tuesday, the broadcasts have not been able to meet business expectations for some time. After careful consideration of the general conditions, the economic situation and the expected course of business, the Ringier Switzerland management has decided to discontinue production of the "journalistically very well produced but already loss-making and therefore cross-subsidized formats" at the end of the year.

The formats, for which around 35 employees are responsible at the Hagenholz site in Zurich, belong to the Ringier Entertainment Television division. According to the Ringier press release, it will become clear over the next three to four weeks how many employees will be made redundant as a result of the discontinuation of the programs. The period of uncertainty for employees will be kept as short as possible. The majority of the redundancies will take place at the end of 2012 and will be accompanied by a social plan. The editorial teams were informed by the division management on Tuesday morning about the measures decided and the next steps.

As Ringier spokesperson Edi Estermann told SDA when asked, not all programs were unprofitable. However, there was little point in continuing to produce individual formats. The management had therefore taken the fundamental decision to discontinue the entire package. The reason for the red figures is the insufficient advertising and sponsorship income due to the current economic situation. Although Presse TV receives a broadcasting slot on Swiss television and a certain amount of remuneration from the Swiss Broadcasting Corporation SRG, the producers can only finance their programs with difficulty without advertising and, in particular, sponsorship.
 

Presse TV regrets the exit

The withdrawal of Ringier is regrettable, writes Wolfgang Frei, President of Presse TV, in a press release on Tuesday. What will happen with the vacated broadcasting slots will be discussed shortly with those responsible at SRG and Schweizer Radio und Fernsehen SRF. The cooperation agreement with SRG runs until the end of 2013, and Presse Tv intends to continue this agreement after Ringier's withdrawal at the end of 2012, as Wolfgang Frei continues. The privately produced programs will therefore continue until at least the end of 2013.

Ringier Entertainment Fernsehen will continue to include the Ringier TV Productions and Web TV divisions following the discontinuation of the Presse TV programs. In the television sector, Ringier also holds stakes in Sat.1 Schweiz (40 percent), the TV production company Grundy Schweiz (35 percent) and Teleclub (33.3 percent). Television will therefore remain a strategically important business area for Ringier, the press release concludes. Presse TV has been in existence since 1995 and was originally founded by the media companies Ringier, NZZ and the German-Japanese Development Company for Television Program (DCTP) as trustee of the television activities of German publishing houses. Later, Basler Zeitung and, since November 2007, Axel Springer Schweiz joined as Presse TV shareholders. The cooperation with SRG is governed by a cooperation agreement that expires at the end of 2013.