Coop wants to emphasize the experience, integrate the right product range into summer stories and provide its customers with recipes and practical barbecue tips. The campaign will be accompanied by discount and promotional offers and will be widely advertised across various channels. One core element is a new campaign site, which was conceived, designed and implemented by Nexum.

The campaign site, which is currently prominently advertised on the homepage at Coop.ch, offers online visitors a wealth of content and opportunities to get involved, thus creating a comprehensive world of experience around the topic of barbecuing, as the agency writes in a press release on Tuesday. The site offers recipe ideas that can be displayed according to categories such as dips, side dishes or desserts, a platform for exchanging users' own barbecue tips with an associated competition and prize draw, as well as the new Coop Grill Magazine with many themed specials such as vegetarian barbecue ideas. The Coop products in the barbecue category are embedded in the editorial content of the campaign page. For example, Coop gives online visitors weekly wine tips to accompany the recommended dishes. The corresponding wines can be ordered directly via the linked website coopathome.ch. The campaign-related product labels can be found both on Coop's communication materials and on the product packaging at the POS.

The Nexum agency, with offices in Cologne (headquarters) and Basel, employs more than 100 permanent staff and supports both medium-sized companies and corporations. Its clients include BMW, Coop Switzerland, DIS, Fifa, Intersnack, Lufthansa World Shop, Metro, Otto, Penny, Sony, Telefónica Germany and Vaillant.
 

During the three-week exhibition in the Papiersaal, 5,250 visitors viewed around 160 award-winning images by professional press photographers and were thus able to review current events around the world. Over the Whitsun weekend alone, more than 1,000 interested visitors flocked to the Papiersaal. This makes World Press Photo 12 the most successful exhibition for Keystone of the five editions presented in Switzerland, according to a Keystone release on Tuesday

Sustainable action is essential for an SME these days, says Fabio Vareni, CEO of Frontwork. His company meets the special requirements in terms of ethical business practices. This was established by the University of St. Gallen as part of its assessment.

In order to receive the seal of approval, all participants undergo a standardized survey conducted by the University of St. Gallen. They answer questions on six aspects of corporate responsibility: corporate values and leadership, value-oriented HR work, commitment to the social environment, environmental protection, responsibility in the supply chain and product responsibility. If the companies pass, they are admitted to the Guild. A reassessment takes place every three years. Members of the Guild use the seal of approval to communicate their convictions to the outside world.

Acting responsibly
"Ethics in Business" supports medium-sized companies in Germany, Austria and German-speaking Switzerland that want to act fairly, responsibly and sustainably and thus shape and reshape the business world as a whole. The mentor of the business initiative is Ulrich Wickert. With his commitment, he wants to support medium-sized companies in taking on more social and ecological responsibility. The journalist is best known for his work as anchorman of the news program "Tagesthemen".

Third-party advertisements contribute to the refinancing of the advertising material. The "Flims Guide" is made available to guests on site and can also be sent out on request.

Responsible at Weisse Arena Group: Andreas Bärtsch (Executive Board, Marketing and Sales), Tobias Treichler (Marketing and Communications). Responsible at four. Advertising agency: Björn Brinkmann and Philipp Sträuli (CD) Manon Gesess (consulting), Claudio Hagmann (DTP). Photography: Gaudenz Danuser. Image processing: Sota.

In 2010, there were 69,511 visitors and 58,031 the year before. Thus, in 2011, an above-average result was achieved in a multi-year comparison, according to a statement by the museum. Both the temporary exhibitions "Wo bisch?", "Handy macht mobil" and "Warnung: Kommunizieren gefährdet." as well as the three permanent exhibitions "nah und fern: People and their Media," "As Time Goes Byte: Computers and Digital Culture," and "Images that Stick: World of Stamps" met with great interest from the public. In addition to the successful temporary exhibitions, the continuing popular permanent exhibitions contributed to the good audience result.
 

Whether a gaming pro, businessman, kid or sprightly pensioner: in quick succession, gamers of all ages give free rein to their gaming instincts on the sofa at home. The ad runs under the slogan: "WoG has the right game for everyone." Although not a single game can be seen in the commercial, the soundscape and the actors' gestures and facial expressions are intended to make it immediately clear what genre of game is being played in each scene.

The commercial will run in various Swiss cinemas from mid-May.

Responsible at World of Games GmbH: Michael Wyler (Management Board), Kerim Keçelioglu (PR & Marketing Manager). Responsible at Renzen Communications, Aarau: Hanno Lietz (CD), Achim Kaufmann (AD), Alain Götschi (consulting). Responsible at LevelTwo Schlieren: Gregor Rott (overall responsibility), Brigitte Naschberger (producer), Stephen Williams (camera), Jan Rieder (sound), Christian Rüeger (3D animation).

App developers cannot guarantee that the app will actually work with all customers' devices, according to a Swisscom press release on Tuesday. In addition, support hotlines are often unable to provide users with satisfactory advice in the event of problems with apps on their devices. As a provider of mobile devices, Swisscom puts all devices and platform versions through their paces before they are launched on the market. Based on this know-how and the corresponding test infrastructures, mobile app providers can have their applications tested by the Swisscom Mobile App Test Center.

In contrast to traditional testing, testing is not only carried out before an app release goes live. Problems often only arise when the end customer wants to use the existing app with their new smartphone or with a new platform version. The Swisscom Mobile Apps Test Center therefore also checks the interaction between the app and devices before launching new devices or versions. Swisscom IT Services combines the test center service with a service desk for this purpose, the press release explains further. The service spectrum ranges from technical 3rd level support to a complete mobile app hotline for end customers.
 

In total, Grayling has four offices in the Gulf region with more than 60 national and international PR consultants. The new Grayling office in Doha has 20 PR experts working for clients such as Quatar Foundation, Al Jazeera Children's Channel and BAE Systems, the agency said in a statement Tuesday. Grayling also serves the Quatar Financial Centre Authority in cooperation with sister company Citigate Dewe Rogerson.

International corporations are currently investing heavily in the Doha region. At the same time, many local organizations are in the process of going global. "With our new office in Doha, we can offer Swiss companies interesting points of contact in one of the world's most exciting growth markets," says Stephan Oehen, Managing Director Grayling Switzerland.
 

The communications agency Vizner Borel is once again putting UPC Cablecom's brand ambassador in the spotlight. This time to show that the performance of an Internet connection is much bigger, better and faster than that of a DSL connection. With this commercial, the Zurich agency is continuing its series of competitive messages and entertaining appearances with Carlos Leal. The TV commercial can now be seen on various channels in Switzerland.

Responsible at UPC Cablecom: Koen Verwee (Vice President Marketing & Products ), Beat Fingerhuth (Director Marketing Communication). Responsible at Vizner Borel: Lajos Vizner (overall responsibility), Jürg Waeber (text), Florian Steiner (art direction), Fabian von Rechenberg (consulting). Production: Manifesto Films. Director: Reto Salimbeni. Producers: Shannon Mildon, Daniela Berther. Post-production manager: Michael Graf.

Over 2,000 of the most important IT decision-makers in Switzerland received mail from the future. Contents: The May 2015 issue of Bilanz, on the cover of which the name of the mailing recipient announced that the lucky recipient had been voted IT Manager of the Year 2015. On opening it, recipients then came across the lead article, in which they could read about their own success story, which they will owe to the decision to introduce future-oriented cloud solutions in their company. Of course, it wasn't just a case of would have, could have and would have. Those addressed were able to request a consultation via various response channels and thus lay the foundation for the award, which was prophylactically awarded to them in the mailing.

Responsible at Microsoft Switzerland: Nicole Josi (Marketing Communications Manager Enterprise), Heike Krannich (Private Cloud - Product Marketing Management), Anja Teschke (Marketing Communications Manager). Responsible at Wunderman: Thomas Engeli (CD), Florian Tillmann (text/concept), Daniel Schranz (AD), Matteo Baschera (graphics), Stéphanie Bertschi, Nina Remmers (consulting), Alessandra Finazzi (production).

In tender, sometimes somewhat awkward poems, the speakers praise their living room, their garden, or quite simply their TV, as the agency writes in a statement. It is clear that only the best comes into question for the loved ones: furnishings from Ikea.

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Responsible at Ikea: Katrin Polzer (External Communication Manager), Annelies
Bueher (Marketing Specialist Advertising Campaigns). Responsible at Wirz: Thomas Kurzmeyer (CD), Rob Hartmann (AD), Bianca Kury, Roby Dona (text), Yves Rückert, Stefan Schmid (consulting), Nicole Suter, Fabienne Huwyler (art buying). Recording studio: Jingle Jungle.

According to the press release, 27 heads of communications were surveyed on the organization, processes, communications mix and control in the communication and anchoring of corporate strategies. The study shows that the importance of strategy communication is rated as "very high", while the company's own "maturity" in handling it is only rated as "average". Achim Wirtz, Head of Brand and Communication Consulting at Wirz Corporate, argues that internal communication processes should be more closely monitored to ensure that strategy does not sink into the fog from the second management level onward. Only if those responsible for communications are involved in the closest decision-making body will the communication and communicability of the strategy be optimally integrated into the overall strategy development process at an early stage.

Overall, the study provides an overview of the status of internal strategy communication and identifies areas for action where there is a need for optimization. The study can be ordered free of charge from Wirz Corporate by sending an e-mail to [email protected]. Achim Wirtz was responsible for conducting the study on behalf of Wirz Corporate.