Katrin Schmid is a federally certified advertising manager with a degree from the University of Basel. In 2011, she also completed a degree in social and business psychology, journalism and psychopathology at the University of Zurich.

She gained 17 years of agency experience at the communications and brand consulting agencies McCann-Erickson, Wirz Werbung, Jung von Matt, Wirz Corporate and Brandpulse, where she was responsible for the overall strategic and operational responsibility of brand development and brand revitalization projects for international and national clients as a senior brand consultant. Ralph Hermann from Heads: "Our clients will get to know and appreciate Katrin Schmid as an extremely competent and goal-oriented consultant. And we are looking forward to working with a colleague who fits very well into the Heads team."

The German satirical magazine does not want to accept the injunction obtained by Pope Benedict XVI and has lodged an appeal with the Hamburg Regional Court. The German Press Council has so far received over 160 complaints against the provocative cover picture of the Pope in the July issue. Most of them were from angry private individuals, but also from Catholic organizations. Under threat of a fine of up to 250,000 euros, Titanic is no longer allowed to distribute the cover picture or show it on the Internet. However, magazines that have already been delivered to retailers do not have to be recalled.

Under the title "Hallelujah in the Vatican - The leak has been found!", Titanic showed the Pope alluding to the Vatileaks scandal with a yellow stain on the cassock. On the back of the booklet, the Pope with a brown stain - "Another leak found!"

Editor-in-chief Fischer explained in the meantime on Titanic-magazine.comThe whole thing must be a misunderstanding. The cover picture shows the celebrating Pope pouring a glass of lemonade over his robe after the Vatileaks affair was cleared up. "It is common knowledge that the Pope is a great fan of the soft drink Fanta," said Fischer in a statement. The picture published on the magazine's website backed up this theory:

While the TV commercial aims to show in 25 seconds the variety of leisure activities offered by SBB and public transport at the height of summer, the print motifs show the route to the excursion destination - in line with the SBB umbrella brand claim "At home on the move". In addition, POS brochures and the sbb.ch leisure platform with its countless ideas for excursions are intended to inspire more than just families to take a one-day vacation in Switzerland.

Responsible at Swiss Federal Railways SBB, Berne: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications, Leisure Campaign). Responsible at Contexta, Bern: Nadine Borter (overall responsibility), Moritz Staehelin (CD), Willem Baumann (AD), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller (text), Marc Schumacher (strategy), Evelyn Brodmann, Monika Siegenthaler (consulting), Benjamin Menzi (interactive). Film production: Shining Pictures, Zurich, Marco Lutz (director), Stefan Bircher (producer). Photography: Jonathan Heyer. Image processing: Patrik Rohner. Cut: Wolfgang Weigl.

 

In it, the restaurant is announced like an actual cinema film in the style of a grindhouse feature. The trailer is running now on the Nagasui Facebook page and from July 19 at OrangeCinema, where the main film will also be shown for dessert.

Responsible at Nagasui:Thomas Gut (overall responsibility), Corinne Deluca (food & beverage), Ted Espiritu (executive chef). Responsible at TKF Tachezy Kleger Fürer: Tim Stockmar (concept, art direction) Alexander Fürer (concept, text), Mirjam Vonarburg (FFF, consulting), Ladina Bischof (photography), Eveline Graf (graphics, DTP). Responsible at Parasol Island:Denis Guth (Director, DoP, Editor, 2D Animation), Jonathan Niclaus (Illustration), Jonathan Wulfes (Music), Philippe Stalla (Producer), Nina Köhler (Production Assistant), Studio Funk Düsseldorf (Sounddesign & Mix).

In total, the titles participating in the advertising statistics reported CHF 122.1 million in advertising revenues, as announced by Wemf on Wednesday. This represents a decrease of 6.1 percent compared to June 2011. Of the 122.1 million francs, job ads accounted for 12.1 million francs (-12.4 percent). Real estate ads (4.7 million Swiss francs) were down 0.9 percent from June 2011, and commercial/other ads (96.2 million Swiss francs) were down 7.8 percent. Brochure inserts (9.2 million Swiss francs) recorded an increase of 29.0 percent.

The marketing of the advertising space includes the two in-flight magazines Oryx and Oryx Premium of the Qatari airline based in Doha. The collaboration begins immediately.

Qatar Airways is growing at an average rate of 30 percent per year within its international route network. In 2012, the airline was once again named "Airline of the Year" at the Skytrax World Airline Awards, following on from 2011.

 

For the launch of the summer sale, Kraftkom is drawing attention to the upcoming bargain hunt in Heerbrugg. Radio spots, flyers, advertisements, various POS measures and a poster display in the catchment area will ensure the desired advertising pressure, according to the press release.

Responsible at Wincasa: Fabienne Diez (Head of Marketing & Communication), Marc Schäfer (Center Manager). Responsible at Kraftkom: Pascale Hoch (consulting), Simone Bonilla (art direction), Natalie De Cataldo (project management).

Prepared cases provide insight into the strategy behind the campaign. The campaign for the mountain sports outfitter Mammut, which recently won gold at the Marketing Trophy and the Effi, is the first. New cases are constantly being put online and input directly from the agency is offered under News. For the realization of the Online presence Goldbach Interactive is responsible.

In the course of the new web presence Erdmannpeisker has also revised the rest of the appearance. "Actually a horror to develop the own appearance. Many deliberately outsource it and I now know why. But now we are very happy with the result," says creative director Gabriel Peisker. "The handwritten logo should show how important the individuality of the client, the client relationship, but also for us as an agency is to us." The new stationery was produced by Victor Hotz using steel engraving, an intaglio printing process invented in 1820 and used primarily for printing banknotes.

Responsible at Erdmannpeisker: Gabriel Peisker (CD), Patrick Fawer (AD),Sybille Erdmann (Consulting). Responsible at Goldbach Interactive: Alain Ryser (Project Manager).

As a thank you for their loyalty, Raiffeisen presents its more than 1.7 million members with an annual gift campaign. All members can exclusively discover a popular vacation region in Switzerland at half price. This year it's Valais.

The Metzgerlehner agency visualizes this offer with the key visual Barry, a St. Bernard and the region's landmark, the Matterhorn. At the heart of the campaign are a TV commercial and a mailing designed like a tourist map. The whole thing is supported by other national and local communication measures, such as various display stands and POS posters on which the St. Bernard greets customers in the branches. The four-legged friend also poses in front of the Matterhorn in advertisements.

Responsible at Raiffeisen: Fiorella Brülisauer (Head of Advertising Private Clients). Responsible at Metzgerlehner: Michael Rottmann (Creative Director), Patrick Meyer (Text), Janine Aebischer (Art Director), Annette Vetsch (Graphic Designer), Priska Senn, Mirjam Eberle, Karin Schweizer (Consulting), Corinne Räber (DTP), Felix Schregenberger (Image), Who's McQueen Picture GmbH (Film Production).

 

The App determines the person's gender, age and mood, according to a statement from the agency. A missing smile is noticed immediately. After that, "Famous Face Match" compares the photo with well-known faces from TV, music, politics, sports and the web industry and reveals which Swiss celebrity one looks most like. Whether the result flatters, amuses or irritates, with one click the user shares it on their own wall with their Facebook friends.

With the app, Maxomedia wants to appeal not least to potential customers and employees. In addition to the celebrity check, users can check their similarities with Maxomedia's staff. If there is more than 80 percent similarity, the user is invited to coffee or beer at the agency.

If you want to unravel the mystery of your celebrity twin, you'll have to hurry. Face.com's face recognition software was recently bought out by Facebook and its service will soon be discontinued. So maybe this is the last chance to find your lost celebrity twin.

In a multi-stage selection process, the company awarded its annual report to a new agency. The goal was to realign the content as well as the visual appearance of this important flagship publication. Crafft will be responsible for implementation over the next three years.