At the beginning of July, SBB entered the social media age with the first Facebook apps designed and implemented by Coundco and an SBB Facebook page. Further Facebook apps and social media activities are already being planned. In addition to passenger transport, the agency is also an implementation partner for human resources and for the digital expansion of SBB's umbrella campaign "unterwegs zuhause".

Coundco is Raiffeisen's national partner for digital advertising and marketing and will be the first to implement an online advertising campaign in the fourth quarter of 2012.

The use of videos is part of the government's new communication strategy. This was announced on Monday. The aim is to enable citizens to obtain information in a contemporary way and in a short space of time. Statements by members of the government and heads of departments are planned, as well as designed films, documentaries and reports.

The production is the responsibility of the Office of the Registrar, the staff and coordination office of the Grand Council, government and administration. It will produce film contributions itself. To this end, the Office of the Registrar has been strengthened in terms of personnel and equipped with new infrastructure. (sda)

The agency also designed the company's overall print and online presence.

Ziegler inkjet paper products were tested in accordance with ISO specifications. Kodak declares the inkjet paper products to be the standard to which other paper producers aspire and compares the Ziegler paper innovations with the technology of a Swiss watch, Ziegler Papier said in a statement on Monday. According to Kodak, Ziegler Papier produces the best in terms of engineering, innovation and beauty.

Slightly irritating people might already be observing people these days in Zurich and the surrounding area as well as Winterthur, who undertake a pantomimic car ride while sitting on a yellow chair. But there is a simple explanation for this seemingly strange behavior: Eleven prizes related to driving are waiting for the winners of an unusual contest. The action is carried out in cooperation with Radio 24.

From Monday to Thursday of this week, anyone who takes a seat on a yellow jerk chair and allows themselves to be photographed in the most original motorist pose possible with their cell phone or camera by a companion or the helper present is as good as in. He then only needs to upload the photo to Radio24.ch and hope for the goodwill of the jury - consisting of Ruckstuhl and Radio 24 employees. The winners will be announced on Radio 24 on Friday, September 7.

Initial measures include a website, an advertisement and a flyer.

Responsible at Avacanza: Jürg Arquint (Board of Directors), Luigi Olivetti (Managing Director). Responsible at Blue Spirit: Daniel Comte (Executive Creative Director), Jae Erne (Senior Art Director), Peter Bietenholz (Senior Copywriter), Patricia Müller (Consulting), Nino Knetemann (Online Consulting). Programming: W4.

Alex Tysl studied law, media communication and journalism with a focus on online marketing in Bielefeld, Bonn and Münster. Before graduating, he went to South Africa for several months and managed the IT of the student exchange service STATS. He then joined Adisfaction as Online Marketing Manager and helped to build up the young agency between 2008 and 2010. Most recently, Alex Tysl was Key Account Manager Online at the media agency Mediaxis in Schlieren. His clients there included Zürcher Kantonalbank, Lindt & Sprüngli Switzerland, Danone Switzerland and Atout France. He was also project manager for the new media promotion "Feldschlösschen sucht den Sportexperten".

For fifty years, the Grimm family has been at home with its dental practice on the left bank of Lake Zurich. The changed environment in recent years due to dental chains and discount offers has prompted Grimmzahnaerzte.ch to go on the offensive with regard to patient acquisition. Factum Kommunikation has therefore designed a campaign for the Horgner practice, which ranges from public reports to newspaper inserts and billboards. At the center of the campaign is a woman's mouth biting her teeth.

Responsible at Grimmzahnaerzte.ch: Andreas Grimm. Responsible at Factum Kommunikation: Remo Plüss (CD), Mark Schönholzer (consulting).

The setting is a public toilet, where a simple idea is used to highlight the benefits of a functioning network. The campaign's message is that the synergies of joint wastewater management create benefits for the entire population. Advertisements in specialist media support the information campaign. They are intended to highlight the role that well-functioning networks play in joint wastewater management.
The cinema and TV spot can be seen in the open-air cinemas in St. Gallen and Arbon in summer 2012. This will be followed by 400 ads on TVO in the fall, and in February 2013 the spot will also be shown in St. Gallen's city cinemas.

Responsible at Entsorgung St. Gallen / Abwasserverband Morgental/ Steinach: Hans Peter Tobler (Managing Director ESG), Roland Boller (Managing Director AVM). Responsible at Dachcom Communication BSW, Rheineck: Christoph Matzner (concept, consulting), Bernd Leisner (text), Otto Gmeiner (overall responsibility). Responsible at Vitronic, St. Gallen: Paddy Rubin (recording, editing).

According to Viscom, the negotiations for a new Gav in the graphic arts industry, which begin on September 20, 2012, must lead to a strengthening of the individual companies' room for maneuver and their own responsibility. The employers' association of the graphic arts industry is calling for a future-oriented adjustment of the overly costly collective labor agreement. According to Viscom, added value cannot be distributed in advance and a start of the cost spiral would trigger catastrophic employment consequences in the industry. The principle of annual wage adjustments at company level, which has been established in the industry for eight years, is working, he said. The companies are aware of their responsibility towards their employees.

According to Viscom, the new CBA must strengthen the companies' room for maneuver, especially since their financial and earnings power varies greatly from company to company. A detailed fixing of minimum wages should be dispensed with. Viscom is against a general increase in minimum wages of 200 francs per month, as demanded by the unions.

New 42-hour week

Viscom is also calling for a move away from the 40-hour week and an increase to 42 hours. The 40-hour week threatens growth and employment in the graphic arts industry. The benchmarks for annual working hours fixed during the last CLA negotiations are proving to be too rigid and must be broken up in line with other industries. Annual working hours must be made more flexible, as in other sectors.
 
According to Viscom, the compensation for night and shift work of 70 percent is also unsustainable in a national industry comparison and international benchmark. In the interests of Switzerland as a workplace, Viscom is therefore calling for surcharges of 25 percent for night and shift work.

More than five million bargain hunters and sellers bustle about on the free platform Anibis.ch every month. More than 290,000 ads are currently posted. In order to gain awareness in German-speaking Switzerland as well, Maxomedia has launched a campaign with TV commercials, banners and advertisements in text and images.

The core elements of the campaign are two commercials that will be shown on TV in three phases until the end of the year. In them, the talentless skater sells his inline skates and opts for a less dangerous hobby: playing chess. And the expectant mother, she lets her husband swap his sport for the baby carriage.

Also the banners should show the variety of the offer at Anibis.ch: There the rocking horse is sold and a horse is searched. Or the bikini is sold and a winter jacket is searched for. True to the motto: "It's so easy to change your life".

A test recording has already been made. Sonntag knows this from "reliable sources". Mario Grossniklaus, who has presented "Tagesschau" since 2010, is said to have hosted the magazine.

With the new magazine, SF wants to appeal to those viewers who spend their lunch break at home, according to Sonntag. SRF was cautious when asked, but confirmed the idea. Spokesperson Martin Reichlin told Sonntag: "The TV editorial team is indeed considering a new lunchtime magazine". However, no concrete decisions have yet been made regarding content, moderation or implementation.