The testimonial spots, which have been broadcast in various Swiss advertising windows since the beginning of this week, show satisfied customers of the airline Edelweiss. At the tarmac, waiting for their suitcase, passengers spontaneously report on their flight, the service on board, the food, the boarding program. According to the press release, Switzerland's vacation airline presents itself as authentic, uncomplicated and friendly.

The Zurich agency Process has been working closely with Edelweiss Air since February 2012. As part of a brand workshop, the positioning was sharpened and fields of action defined. The testimonial spots currently being broadcast are the prelude to a large-scale image campaign, which, according to a statement from the agency, is intended to convey the brand values "emotional," "surprising" and "Swiss. The spots were created in partnership with Brandpictures, Zurich. The aim of the various measures is to communicate the brand values more strongly and to set Edelweisss Air apart from the competition in a difficult market environment through Swiss quality and service.

Maxim Switzerland has existed in digital form since February 2012 as Online magazine. The Swiss version of the global men's magazine is now also available in print. Published by the independent publishing house Posh Media is published under license from the American magazine Maxim. Editor-in-chief and publisher Boris Etter denies to Werbewoche.ch any cooperation or similarities with the German edition established in Switzerland: "Not a single page of Maxim Switzerland comes from the German edition. Well over 50 percent is local Swiss content. The rest comes from the American edition and has been adapted to Switzerland".

The latter is the case, for example, with the cover story featuring Israeli top model Bar Refaeli. Etter knows exactly why, despite the strong focus on Switzerland, a Swiss woman is not the obvious choice to grace the cover of the first issue: "I personally promised Bar Refaeli at the Maxim Hot 100 party in New York that she would grace the cover of the first Swiss issue. I keep my promises". However, the first Swiss woman will not be long in coming, the publisher adds.

The magazine offers around 90 pages of classic men's topics. Several interviews (Bar Refaeli, Anatole Taubman, Henrik Fisker, DJ Sania), scantily clad ladies, driving tips from Christina Surer, a beer and car test as well as various survival tips ("How to behave properly on a yacht when there are lots of models on board"). The single issue costs 7.60 francs. (hae)

As a striking design element the new website a current play is used as a stage teaser, according to a statement from the agency. The simple menu design leads to the next performances, news and services of the theater as well as the monthly schedule, ticket information, the theater bar and other information. The redesign gives each play an individual staging, as the colors of the subsites are generated from the colors of the photos used.

In addition to a revised design, new functions have also been added, such as online ticket reservations via Ticketino and links to social media channels, the press release continues. The website was implemented with a responsive design for optimal display on all media.

Responsible at Theater Rigiblick: Daniel Rohr (theater management), Brigitta Stahel (deputy theater management), Ueli Stilli (project management). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Daniel Tschanz (CD Online), Mateja Aleksic (Digital Creative), Tizian Walti (text), Christopher Martin (programming and CMS).

The 43-year-old Patrick Wehrli has held various positions in publishing and printing, including at Basler Zeitung, and was most recently Head of Publishing at Migros Medien in Zurich, where he replaced by Rolf Hauser will. The father of two is married and lives with his family in Therwil BL, according to a press release issued on Tuesday.

According to a press release, the short film aims to briefly and concisely explain how Switzerland can secure its electricity supply without nuclear power plants. Reference is made to the study "Paths to the new electricity future", which VSE developed together with 50 industry experts.

C-Factor conceived and produced the three-minute film together with Eclipse Studios. The film focuses on VSE Director Michael Frank and his flipchart. Supported by animated hand drawings, Frank explains three scenarios for the Swiss electricity supply in 2050 and the consequences these would have for society, politics and the energy sector. According to the press release, the film is not limited to explaining, but invites viewers to form their own opinion on the topic of electricity supply.

Responsible at VSE: Dorothea Tiefenauer, Head of Communications. Responsible at C-Factor: Philipp Metzler (concept/text), Roger Welti (consulting). Responsible at Eclipse Studios: Michael Burtscher (CD/concept), Faro Burtscher (illustration), Daniel Rutz (animation, post-production), Recomp (sound).

Three paths to the new electricity future - explained by Michael Frank from VSE - AES on Vimeo.

The Goldbach Mobile Network includes major publishing houses and various online services and portals in Switzerland such as AZ Medien, Axel Springer, Ringier with Blick and Blick am Abend, Tamedia with Search.ch and Tilllate.ch, Comparis, Zattoo, Dailyme and Finews. The technology is supplied by the partner Smart AdServer.

Thanks to the cooperation with Goldbach Mobile and Goldbach Interactive, advertising customers will receive everything from a single source, according to a statement. Goldbach Mobile, which specializes in mobile marketing, offers solutions for the creation and production of mobile advertising media, including the implementation of mobile landing pages and websites. The collaboration with Goldbach Interactive makes it possible to complement the network offering with search engine marketing and on-page optimization, the statement added.
 

According to a statement by the agency, the campaign is intended to show that CSS Versicherung focuses on individual needs rather than the average, not only for private customers but also in the corporate business. In the images created by the agency Contexta, average values are contrasted with quite normal everyday life in Swiss companies. Since August 2011, the "Ganz persönlich" campaign has been using TV commercials and print subjects to draw attention to the customized offers of CSS Versicherung.

Responsible at CSS Insurance, Lucerne: Stephan Michel (Head of Corporate Communications), Reto Schertenleib (Head of Marketing Communication). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Daniel Rödel (art direction), Annette Häcki (text), Livio Canonica (graphics), Alexandra Beyeler (consulting). Photo: Stefan Minder, Zurich (Producer: Novavista, Jürg Bereiter, Image editing: Süsstrunk & Jericke). Media agency:Mediaplus, Bern.

The agency did not let the weather, which took some getting used to, spoil its fifth anniversary: People gathered under tarpaulins, relived memories, enjoyed festive beer and barbecue and made new contacts in the scene. 

Evoq was founded in 2007 by Adrian Schaffner and Christian Sutter and now employs 16 people. The owner-managed, independent agency based in Zurich specializes in the development and communication of brands and their offerings.

Director and screenwriter Patrick Karpiczenko and his colleague Janos Menberg have developed a plot generator that takes a satirical look at the standard of Swiss television films. If you press the "Generate Plot" button, with a bit of luck the technological marvel will spit out real treasures that no SF viewer would want to miss. For example, the film "Stalldrang" is about a pensioner "who wants to know again" and organizes a soapbox race together with the scatterbrained village priest. "The rebellious daughter helps." Birgit Steinegger, Erich Vock and Melanie Winiger are certainly already waiting in the wings. Since the usual suspects are happy to take on the leading roles, but not for free, a letter to the Federal Office of Culture is generated at the click of a mouse to apply for the necessary film funding. However, Karpiczenko admits to Tages-Anzeiger that the federal government is actually the wrong addressee because his generator primarily targets television films.

"The heatwave - A rapping grandma and a likeable German settle llamas in the Emmental and save the farm. Thanks to YouTube, the whole world hears about it." Or: "Firstly, things turn out differently and secondly, things turn out differently than you think - A kind-hearted but unsuccessful lawyer and a gangster rapper in search of meaning adopt an underage asylum seeker. It doesn't always have to be Hollywood." I've got one more... although: Try it for yourself! Chance writes the best stories. (hae)

Daniela Gorski studied German language and literature with a focus on communication science/journalism and subsequently trained in PR/editing. She strengthens the agency, which specializes in the healthcare sector, with her many years of experience in pharmaceutical communications.
 

Following a concept presentation, Ruf Lanz has won the budget of the Swiss Smile dental centers, according to a press release. The first appearance could already be seen in the Elite Model Look competition. Three subjects showed the fashion-interested public that even the most beautiful styling cannot hide bad teeth.

Responsible at Swiss Smile: Dr. med. dent. Haleh Abivardi, Dr. med. dent. Golnar Abivardi (founders and CEOs). Responsible at Ruf Lanz, Zurich: Markus Ruf, Danielle Lanz (Creative Direction), Isabelle Hauser (Art Direction), Maren Beck (Text), Dave Schellenberg (Graphics), Sebastian Durband (Consulting Management), Sabrina Luck (Consulting). Image processing: Aschmann Klauser.

Due to a strong increase in inquiries from Germany, Swiss mobile advertising marketer Adello has decided to establish a branch office in Hamburg, the company writes in a statement. This is being done in collaboration with Michael Lützenkirchen, who is known in Germany primarily for mobile services in the mobile payment sector. Thanks to the well-established and well-connected sales team of his company Whatever Mobile, Adello can start immediately in Germany, the statement continues. The first campaigns in Germany are already being planned.

As Adello founder Mark Forster points out, foreign expansion has been on the cards for some time. However, the company has held back so far in order not to lose focus. It was only the talks with Michael Lützenkrichen that drove the process forward, as he brings experience and contacts from more than twelve years of mobile business in Germany to the joint subsidiary. In this way, Adello could minimize the risk on the one hand and gain synergies for the Swiss business on the other.