For the 48th time, the Art Directors Club honored the best creative works in the areas of Classic Media, Design, Editorial, Digital Media, Dialog Marketing/Promotion/Media, Spatial Staging, Craft and Holistic Communication. "Outstanding craftsmanship and emotional appeal" is how this year's jury chairman Harmut Esslinger, founder and long-time managing director of Frog Design, describes the award-winning creative works. With over 1,300 illustrations and many editorial contributions, the winning works of the ADC Competition 2012 are presented in the ADC Yearbook.

A novelty this year: The jury chairmen will present individual creative works in more detail in a "Judge's Choice". In addition, the ADC Honorary Member 2011, the ADC Client of the Year 2011 and the recipients of the ADC Lifetime Achievement Award 2011 are presented. Obituaries commemorate the late Vicco von Bülow, who had been an ADC Honorary Member since 1980, and ADC member and photographer Mats Cordt.

The creative works submitted to the ADC Competition 2012 had to pass the test in front of a jury of 338 ADC members. The jurors met for three days during the ADC Festival 2012 and selected the winners from around 6,600 works in 25 competition categories. One Grand Prix, 19 gold, 77 silver, 128 bronze ADC nails and 266 awards were presented.

 

This year, TF1 was able to launch the Swiss HD signal in addition to the new online offering on its own websites. Within a few weeks, this offering achieved a market share of between 0.8 percent and 1 percent. This increase in performance further strengthens TF1 Suisse's position as the most watched private station in French-speaking Switzerland, Ringier said in a statement.

A large proportion of the commercials are already delivered in HD quality. The "Secret Story 6" format also contributed to the positive result, the statement continues. The plan to bring in more "Swissness" and rely more on Swiss candidates should be implemented in shows like "Qui sera le meilleur ce soir?", "Danse avec les stars" and "Koh Lanta".

TF1 websites generated over 0.6 million video views from French-speaking Switzerland this summer.

In the new corporate film, the employees are at the center. They take responsibility: For the customers, by focusing on their needs. For quality, by mastering the craft of glass production. For the environment, by driving forward glass recycling and continuously improving processes. The approximately six-minute film is intended to express these facets with exemplary stories. It was filmed in Austria and Switzerland.

The animated film "Glass remains glass" is intended to convey everything worth knowing about glass in a humorous and fast-paced way: From history to glass production to glass recycling and its importance for the environment. The film will be made available to schools at Vetropack locations, among others.

The films are used as part of external and internal communication. In the role of general contractor, Seed developed the overall concept, wrote the scripts and realized the films.

Responsible at Seed: Simon Koller (script, direction), Christoph Hess (script animated film), Bart Wasem / LeMob (realization animated film), Michael Saxer (camera), Lukas Gähwiler (editing), Aiko Fukushima (music), Bettina Frymerman, Claudio Garovi (production management), Felix Courvoisier (producer).

To the corporate film
To the animation film

The award ceremony will take place on September 6 as part of the 8th Award Corporate Communications in Zurich. Following last year's premiere, this year's Award-CC category prize will be awarded for the second time to the best social media campaign, according to an Award-CC press release on Presseportal.ch. The winner was chosen by public voting on Facebook from the 26 campaigns submitted by the end of July.

The three nominees were already finalized in mid-August: "J.S.Bach-Stiftung" St. Gallen, "the french job by Maurice Lacroix" and the "Hotel Seedamm Plaza" (Werbewoche.ch reported). The social media community was particularly impressed by the campaign "the french job by Maurice Lacroix", followed by the J.S. Bach Foundation.

 

He replaces Georg Halter, who becomes the new Basel correspondent for Swiss television. This was announced by Schweizer Radio und Fernsehen SRF on Friday. Roger Brändlin has been working for SRF since 2007, first as news editor and presenter at Schweizer Radio DRS, and since this year as producer and editor for the daytime program of DRS 3. Previously, Brändlin had studied journalism and organizational communication at the Zurich University of Applied Sciences in Winterthur and worked for various Swiss local radio stations (including Radio Munot, Radio Argovia, Radio Energy / Hitradio Z). "In the casting he proved that he is also a credible journalist with a great charisma on screen," Tagesschau editorial director Urs Leuthard is quoted as saying in the statement.
 

The advertisements are now in use.

Responsible at Fredag: Mirjam Frey (Product Manager Food Service). Responsible at Ideart: Ludek Martschini (creation/consulting), Peter Martschini (production/organization), Rudolg Wyss (text).
 

For the anniversary year, the agency has developed a comprehensive concept with various 2D and 3D measures. The centerpiece is the 70-page anniversary book, which is intended to tell the whole story in an emotional and surprising way. The book concept, editing and design are also the work of Walder,Werber. The book is expected to be published for the first time in December 2012 at a festive book vernissage with numerous invited guests. The festive event will also serve as a prelude to the anniversary year with many other 2-D and 3-D activities.

Responsible at Savognin Bergbahnen: Vendelin Coray, Ivo Matzig, Romina Negrini. Responsible at Walder,Werber: Sandro Walder (overall management/consulting), Tobias Fluck (CD), Sascha Völki (AD), Katrin Schulz, Gregor Szabo (graphics), Valentina Röschli (concept/text).

The key figures of 11 sponsors were compared: Acer, Atos, Dow Chemical, GE, McDonalds, Panasonic, Omega and Samsung. Coca-Cola, Procter & Gamble and Visa stood out in particular, according to Wunderman in a statement on Thursday. Although it is still too early to analyze the impact on brand sales, the effects on social media are already easy to measure.

While most sponsors saw a sharp increase in social media engagement during the Games, the increase in brand popularity was only marginal. "I had expected more positive activity around the brands as they were constantly visible through the sponsorship of the content. However, they have benefited less in the short term than we thought," said Jonathan Lyon, Head of Strategic Insights at Wunderman UK. The reason for this is certainly the already very high brand awareness of the sponsors, according to Wunderman in a press release on the study. Only Visa's brand popularity rose sharply by 4.2 percent, which is of course also due to Visa's cooperation with Olympic superstar Usain Bolt. The other brands only rose by an average of 0.6 percent.

To measure brand popularity, Wunderman focused on comments, posts, tweets, blog posts and forums on branded social media channels.

Social media engagement on Facebook and Twitter, on the other hand, has increased significantly for most brands. This is a very important point, Wundermann continues. This is because the viral effects enable a significant increase in reach. Coca-Cola has had the greatest success in the area of social media engagement. The number of fans increased by 4.54 percent, or 2 million users, during the games. In comparison, growth in the four weeks before the games was only 2.3 percent. Social media engagement even increased by 200% during this period.

Taking all the brand metrics from the study together, Coca-Cola, P&G and Visa were the most successful sponsors of the London Olympics. Over the next 6-12 months, Wunderman expects to see even more precise results on the impact of sponsorship on social media.
 

Since July, she has placed her PR and public relations in the hands of Zurich-based communications agency Contcept Communication. Together with the agency's support, Tanja La Croix wants to further establish herself and circulate her music worldwide, the agency said in a statement on Thursday.

Image: Peter Sturn

Within the Group, experience with convergence has been good so far, said Group CEO Martin Kall at a telephone conference on Thursday. According to Kall, it is possible that all of Tamedia's regional titles will have convergent editorial teams in the future. These would then serve all channels of the respective brand from a single source, as the Tamedia boss explained. "However, there is no general master plan for this." Each situation will be considered individually.

At the Tages-Anzeiger, several project teams are currently working on merging the various editorial offices. Kall assumes that the most important decisions will have been made by the end of the year at the latest. However, the actual implementation is likely to take until the end of 2013.

One important aspect of merging the print and online editorial teams at the Tages-Anzeiger is the cost. "The merger will definitely lead to cost savings," said Kall. How high these will be, however, remains to be seen. (sda)
 

Since summer 2011, the commuter newspaper 20 minuti - the youngest member of the 20 Minuten media network - and Tio.ch have already been exchanging content in partnership. The takeover of half of Regiopress SA's stake in TicinOnline SA in the form of 25.8 percent by 20 Minuten AG is planned for September 2012, the media network writes in a statement. This will deepen the existing cooperation with Giacomo Salvioni, the publisher of the daily newspaper La Regione Ticino, which also holds a stake in Regiopress SA: The commuter newspaper 20 minuti is published by 20 minuti Ticino SA, which is owned equally by Giacomo Salvioni and 20 Minuten AG.

The participation is intended to strengthen the cross-language offering of the 20 Minuten media network. It will also enable national marketing in the digital sector, the statement continues. With a single booking, advertisers can reach users of the news platforms in German, French and Italian-speaking Switzerland.

The parties have agreed not to disclose details of the investment.
 

This saves employees a long journey and they are only absent for the duration of the course. The agency offers three learning modules http://www.etextera.ch/akademie:
- Power workshop: Social media marketing
- Power writing: Writing for the web
- Power writing workshop: Writing clearly in everyday business life.

The workshops are aimed at social media managers, managers, managing directors, communication and PR managers as well as content managers, according to the text agency. Training courses are held in small groups of one to five participants and can be booked now.