Migros Media: Rolf Hauser is the new publishing director

Rolf Hauser is taking over as publishing director of Migros-Medien effective immediately. He succeeds Patrick Wehrli, who is moving to Coop Presse.

In his new role, he will lead the Reader Marketing, Advertising Market, Internal Sales, and Media and Marketing Services teams. He will continue to perform his duties and responsibilities as Deputy Head of Migros Media, as well as managing the Print and Paper divisions.

Rolf Hauser has been Head of Controlling & Services at Migros Media since January 2010. In addition to classic controlling tasks, he was responsible for IT, fees and secretarial services. Before joining Migros Media, he worked for eleven years in various functions at Ringier.

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Affiliate agency Adresult founded

After ten years of experience in the online industry, Kurt Schwendener founded Adresult, an agency that specializes exclusively in affiliate and performance marketing.

Since the beginning of September, Zug-based Adresult has been operating as a full-service agency in the fields of affiliate and performance marketing, as detailed in a press release. Its services include the management of affiliate programs as well as the development and implementation of sophisticated affiliate and performance marketing services.

The 28-year-old Kurt Schwendener, CEO of the company, has many years of experience in the online sector. He has spent the last ten years working for Tradedoubler, a leading European affiliate network, among others. Kurt Schwendener sees great potential for customers who are interested in Adresult's services: "In this country, we are the only company of our kind, and the demand for advertising that is billed on a performance basis is constantly growing. We see ourselves as a neutral, flexible partner with a great deal of expertise - both for direct customers and for advertising and communications agencies," says Schwendener in the press release.

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Publicis: Online campaign realized for Sanitas

Publicis recently began working with SFLB for its client Sanitas. The agency is presenting an online campaign as the first result of the collaboration.

While SFLB is responsible for managing the umbrella brand, Publicis has been commissioned to manage the digital and dialog marketing areas. As the first major result of the collaboration, Publicis has developed an online campaign based on SFLB's umbrella brand campaign in time for the hot phase before the health insurance company's cancellation deadline, according to a press release. The aim of the campaign is to strengthen the umbrella brand and attract new Sanitas customers. 

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Lukas Eiselin becomes head of strategy at Meta Design

As of July 2012, Lukas Eiselin has been appointed head of the strategy team at Meta Design Zurich. As a brand strategist, he is responsible for the further development of methods and topics related to strategic brand management.

Previously, Lukas Eiselin worked nationally and internationally in the consumer goods industry and as a brand consultant at a branding and brand agency in Copenhagen. Since 2008, he has been supporting clients at Meta Design in all matters of strategic brand management.

Advico Y&R: Promotion for Total detergent

Advico Young & Rubicam ran a promotional campaign for Migros« Total laundry detergent at all major Swiss train stations under the slogan »Women to the Washboard.”.

Advico Young & Rubicam and the promotion agency Allaccess sent well-trained, athletic men with washboard abs topless through Swiss train stations for the Migros detergent brand Total. They handed out samples of the new Total Color detergent - with Power Clean Technology. According to the agency, the campaign with the young men was particularly well received by women.

Responsible at Migros: Judith Schulte (Project Manager Brand/Label Management), Roman Küng (Senior Project Manager Brand/Label Management). Responsible at Advico Y&R: Markus Gut (CCO), Thomas Engeli (CD), Sandro Kümin (AD), Lena Nasdal (text), Tanja Birrer (consulting). Responsible at Allaccess: Brigitte Schäffer (consulting).

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Four. advertises a firstliches Immobilen offer

The Graubünden Cantonal Pension Fund has decided to have Four. Advertising Agency handle the marketing for its first real estate project outside the canton. The agency developed the name «First Adlikon» for the project.

In the first marketing phase, the website First-adlikon,ch, a brochure, advertisements and a brick mailing will be used. This will be sent to HR managers at companies based in the vicinity of the development in Adlikon.

Responsible at the Cantonal Pension Fund of the Grisons: Werner Buchmann (Head of Asset Management), Anna Bühler Müller (real estate manager with a federal certificate). Responsible at Fisler & Partner Immobilien: Nicole Isler (real estate manager). Responsible at Prohaus: Janine Stutz (real estate manager with federal certificate). Responsible at Four. Advertising agency: Björn Brinkmann, Philipp Sträuli (CD), Christian Hansen, Daniel Gerber (consulting), Claudio Hagmann (DTP).

Star TV celebrated its new program

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ADC Switzerland: Gioia Bozzato is the new Managing Director

The Art Directors Club Switzerland has found a new executive director. Gioia Bozzato will take over as executive director of ADC Switzerland starting in September 2012.

After graduating from high school with a type D diploma, Gioia Bozzato has had a career in various agencies since 1990. After starting as an advertising assistant at GGK Küsnacht, she was a junior consultant at McCann Erickson in Geneva, a consultant at W,H,S, a group manager at JWT + Hostettler + Fabrikant, a member of the group management at Seiler DDB Zurich and finally a group account director at Euro RSCG Zurich. The Presidium and the Board are convinced that with her they are in the best possible position, both professionally and personally, for the coming juries and events.

Sabina Marty strengthens Werbeweischer team in Zurich

Werbeweischer is getting a new addition to its team at the new Zurich branch: Sabina Marty is joining the team as Head of Backoffice Sales, effective immediately, to support cinema marketing efforts in Switzerland.

Sabina Marty comes to us from Zenithoptimedia, where she has been looking after clients such as L ́Oréal since 2007. She started her career at IP Multimedia Switzerland, first as Agency Manager, later as Team Leader.

Last but not least: "Show me your website and I'll tell you if it's mobile-friendly"

Excom Media: Erich Sütterlin takes over management

In August 2012, Erich Sütterlin took over as head of the digital pharmaceutical channel Excom Media. Erich Mazenauer continues to serve as a member of the executive board.

Erich Sütterlin is a federally certified druggist and has worked in the pharmaceutical industry for more than 20 years. He has served as marketing and sales manager in various large pharmaceutical companies, Excom Media said in a statement Monday. Most recently, he was responsible for the holistic support of large pharmaceutical companies at IMS Health.

PPR Media Relations with two new tourism clients

PPR Media Relations will be supporting two more clients from Tyrol with their media relations. Starting in September, the Zurich-based PR agency will represent the «5 Tyrolean Glaciers» as well as the Stubai Valley throughout the 2012/13 winter season.

The agency will increasingly focus on the German-speaking market in Switzerland. The aim of the collaboration is to publicize the tourism regions in Switzerland. The PR work includes story placement in target group-oriented media, the creation and dispatch of media releases and PR images, invitation management for a media trip in November and the organization of an editorial tour.

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