Mag20 is a crowdsourcing magazine in which readers, by means of referrals, refer to Mag20.com choose a total of 20 articles to be printed in the magazine. The magazine is published weekly with a circulation of 50,000 copies. Mag20 is intended to serve as an alternative to free newspapers, ZS Werbe AG said in a statement on Thursday.
 

Basel-based director Barbara Frey was appointed Artistic Director of the Schauspielhaus Zürich at the beginning of the 2009/10 season. Since the 2011/12 season, she has been responsible for the overall management of the theater as Artistic Director.

The Board of Directors is delighted that Barbara Frey has succeeded in retaining her position as artistic director and stage manager in Zurich for the long term, according to a statement from the Schauspielhaus. Frey and her management team have succeeded in winning over the Schauspielhaus audience with their artistic program within a very short space of time. She has also demonstrated great leadership qualities over the past three seasons and has managed the theater with prudence and great skill.

The resignation is "at his own request". The Basler Zeitung wrote this in a communiqué on Thursday. Roland Steffen joined Basler Zeitung as head of publishing in 2005. In 2010, he took over the operational management of the company. Prior to that, he held various positions at Publicitas and Ofa.

Information on the succession plan will be provided later.

Teaser image: Peter Knechtli, Onlinereports.ch

Voigt had to answer to the court today, Thursday, for incitement of the people. According to the indictment, the article was freely available on the homepage of the National Democratic Party of Germany (NDP) during the election campaign for the Berlin House of Representatives from August 15 to September 1, 2011, as the SDA writes. The article also calls for a ban on immigration. Proceedings to ban the far-right party were already underway in March 2003, but failed before the Constitutional Court due to procedural errors.

However, it is difficult to understand how this site can generate any users at all without attracting attention with low-level provocations if you look at the party's propaganda page for longer than 2 seconds - even without the aforementioned advertising spot, this is a disaster. The site is not only politically, but also in terms of design, cheaper than a Vienna sausage. The viewer is quickly gripped by the suspicion that this is a guide for children under the age of 5.

But it is not only the user guidance "Recognize, inform, act" that is strongly reminiscent of what a kindergarten child learns on the first day: "Luege, lose, run". The creators of this site are probably also assuming an audience with an IQ of no more than 16. For example, "Handeln" in the NDP actually stands for "Damit es besser wird". A cheap site with cheap statements, apolitically speaking.

Six of numerous spots can already be seen. The spots work according to the same mechanics as the 2011 posters - a situation from life is improved thanks to the addition of Malbuner. In addition to the advertised classics, a product novelty is also launched: 100 kcal packs "for conscious gourmets".

Spot 1
Spot 2
Spot3
Spot 4
Spot 5
Spot 6

Responsible to Herbert Ospelt: Peter Luder (Managing Director Ospelt Group), Birgitta Farago (Head of Marketing). Responsible at TBWA\ Zurich: Andy Hostettler (CEO), Edith Swiezy, Dario Giacchino (Consulting), Christina Buergin-Hengstmann (Art Buying), Frederick Rossmann, Johannes Dörig, Samuel Wicki, Cla Campell (Creation). Responsible at Markenfilm Switzerland: Frank Sprung (director), Uli Scheper (producer). Sound/Music: Kirschnermusic. Photography: Felix Streuli. Image processing: Patrik Rohner.

The campaign shows situations with particularly demanding eaters: Two hungry children and an elegant first date. The subjects are intended to convey that this jury is also enthusiastic about Bell Cuisine.

The campaign is used on advertisements in various magazines and as a hanging cardboard in public transport.

Responsible at Bell Switzerland: Nicole Schaad (Advertising Project Manager), Urs Graf (Culinary). Responsible at Valencia Communication: Claudia Ferrari (Consulting), Simone Pérez-Fluri (Creative Direction), Béatrice Ketterlin (Art Direction), Sebastian Refardt (Text), Emanuel Plüss, Benja Wernli (Desktop), Eugen Leu (Photography), Food Styling (Christian Splettstösser).

Peter Wanner, Chairman of the Board of Directors and publisher of AZ Medien, presented the award at a ceremony in the Schützi cultural center in Olten in the presence of personalities from the worlds of culture, business and politics. Words of greeting were delivered by Solothurn's Landammann Peter Gomm. The award honors Pedro Lenz as a word artist who brings dialect to new life in his books and in his stage performances, according to a statement issued by AZ Medien on Thursday. Lenz rhythmizes and condenses our household dialect, said jury president Sabine Altorfer, until a piece of literature emerges from it.

Publisher Peter Wanner praised not only the connoisseur of human nature, sensitive observer and linguistic artist, but also the soccer columnist: "Pedro Lenz, I feel with all my pores, is an incredible soccer fan. His passion is at least as much for football as for language. And he combines the two beautifully." In his laudatory speech, Balts Nill, multi-instrumentalist and Germanist, described Pedro Lenz as a "traveler in poetry." "If I had to put Pedro Lenz's art into a formula, I would say: astonishment distance times craft. He has not stopped wondering about what comes to his ears."
 

Stephan Wehrle has been responsible for executive communications in the Passenger Transportation division since the beginning of June and in his role will also take on on-call duties and media spokesman duties at the Group's media office. This was announced by the company on Thursday. The trained journalist and PR consultant has knowledge of communications and, in particular, the Swiss media landscape. Before joining SBB on June 1 this year, Stephan Wehrle worked as a communications consultant for the British private bank Coutts. Prior to that, he was head of media and investor relations at food company Emmi and was previously responsible for corporate communications at travel company Kuoni. Wehrle also spent three years as a foreign correspondent for various Swiss media in London.

This means that the current SBB media team in German-speaking Switzerland consists of Lea Meyer, Reto Schärli, Daniele Pallecchi, Reto Kormann, Christian Ginsig and Stephan Wehrle.
 

They will provide information on the current status of mobile use and services, give an outlook on expected developments and show what impact these trends will have on the advertising industry. Together with national and international speakers, Klaus Kappeler, CEO of the Goldbach Group, wants to show what opportunities are opening up and where the challenges lie for advertisers, publishers, telecommunications companies and users. "We are at a time when consumers are actively looking not only for services but also for advertising for the first time. And they are looking for them on the move, online on their smartphones or tablets: the best restaurant in the area, an online voucher for the store where they are currently shopping or the cab office with vehicles in the immediate vicinity. Advertising is changing from a push to a pull medium. And we have to guarantee these offers together," emphasized Kappeler in his welcoming speech.

The first Goldbach Mobile World starts with five speakers. Stefan Hentschel, Industry Leader Technology & Mobile Advertising Google, will present Google's perspective on the mobile revolution. Robert Weiss, owner of Weiss Consulting, will reveal the secrets of Apple's innovation and explain its incomparable success story. Andri Puorger, Product Manager Nokia, explains why Swiss consumers and companies are rightly waiting for Windows 8. Stephan Mignot, Head of Offers and Tariffs for Private Customers at Swisscom, sheds light on Swisscom's role as a mobile provider in the future. And Hansi Voigt, Editor-in-Chief of 20 Minuten Online, shows how 20 Minuten is going mobile.

The presentations will be followed by an open panel discussion in which Stefan Hentschel, Thomas Bergmann, Head Online & Mobile Business Credit Suisse, Nadine Borter, Managing Director and owner of Contexta, and Manfred Strobel, CEO Optimum Media Direction Switzerland, will report on their practical experience. "With Goldbach Mobile World, we are establishing an event that offers a well-founded overview of the mobile market in Switzerland and abroad and informs our customers and partners about possible uses, opportunities and challenges," summarizes Frank Lang, Managing Director Goldbach Mobile.where is the mobile future leading, how great is its potential and what influence does it have on our media use? These and other questions will be asked at the first Goldbach Mobile World this Thursday at the Zurich freight depot. International experts and industry leaders will provide answers.

The campaign included images promoting the benefits of the Day Pass in everyday working life, for training courses and for excursions. A poster campaign, advertisements in 20 Minuten and Blick am Abend, as well as railboards and hanging boxes in BLS, RBS/BSU and Bern Mobil vehicles were realized. A film explaining the "space and time" fare system can now be downloaded directly onto smartphones via the APG Smartlink app.

Responsible at Libero-Tarifverbund Bern-Solothurn: Mark Bachmann (Head of Advertising BLS), Daniel Hirt (Managing Director Libero-Tarifverbund), Jürg Kernen (Head of Marketing and Sales RBS/BSU). Responsible at Formeldrei: Moritz Adler (CD), Andreas Thommen (graphics/AD), Christian Wüthrich, Marco Mesot (text/concept). Consulting: Patrick Ochsenbein. Photo: Simon Opladen, Bern.
 

Since September 2012, Etextera has been offering the opportunity to book a presenter for events of all kinds. The agency was able to engage well-known faces and voices from TV and radio as presenters, according to a press release issued on Thursday. Among others, the agency was able to engage Gabriela Amgarten, Meret Boxler and Regula Elsener.

The agency also offers a complete text service for all aspects of the event: from the invitation to the presentation script to the thank-you card, everything comes from a single source.
 

Smama and IAB want to jointly strengthen the mobile business. The aim of the joint activities is to promote mobile in the entire marketing mix, said IAB in a communiqué on Thursday. As before, the mobile advertising area will be the responsibility of the IAB's mobile specialist group. Smama is responsible for the other areas (mBusiness, mMarketing, mApps/Internet, mCommerce, mTechnology, mUsage, mTools).
To coordinate the activities between the two professional associations, Ronie Bürgin, Publimedia, has been elected to the smama board as a representative of IAB Switzerland.