The new Swiss TV station of the 3 Plus Group is taking over SWR's analog cable network slot. The new TV station's programming will focus on blockbuster movies as a first step, according to a statement.
Saatchi & Saatchi has designed Seat's summer promotion as a participatory campaign. As the agency writes in a press release, over the past few weeks, the handstand has become a leisure activity that has been cultivated offline and shared online.
The campaign kicked off with various flash mobs in the city of Zurich and viral films that were distributed via social media channels. Without prior notice, people stood on Zurich's Paradeplatz or at train stations and passing streetcars were full of outstretched legs. Videos circulated on the internet showing feet ordering a cocktail in a bar, Swiss farmers trying their hand at handstanding and entire groups doing handstands. All photos and videos are posted on the hub www.handstanding.ch collected. Handstand enthusiasts show off their handstands on the beach, in front of the Eiffel Tower, on Zuckerberg in Rio, on the Great Wall of China, on Teufelsberg or on fallen trees. Balancing masters show it with one arm and less agile people reach into their bag of tricks. Blick.ch has also reported on former Miss Switzerland Christa Rigozzi doing the handstand ("Even Christa does it").
Finally, a national poster campaign drew the attention of the handstanding community to the SEAT promotion and invited them to take a test drive. According to the press release, over 110,000 social media impressions and 80 percent more car configurations on the Seat website speak for the success of the campaign. The campaign is now entering its second phase with the official Fun Days at Seat dealerships throughout Switzerland.
Responsible at Seat: Peter Schmid (Head of Brand), Andreas Huwyler (Head of Marketing), Anja Fässler (Digital Manager). Responsible at Saatchi & Saatchi: Pascal Schaub (Managing & Strategy Director), Petar Dakovic, Marlon Chng, Leonie Kelly (consulting), Jürg Aemmer (Creative Director), Felix Freese, Mark Stahel (text/concept), Chantal Ehrensperger, Mario Moosbrugger (art direction), Mediafisch (online, viral films), Isuntu (social media), Whole-In-One (live communication).
Birgit Günter studied English and German at the University of Basel. During her studies, she was co-editor-in-chief of the University of Basel's independent student newspaper Gezetera.
The magazine "Schweizer Bauwirtschaft" is the organ of the Swiss Association of Master Builders (SBV) and has been providing information on all facets of the construction industry since 1901.
According to a press release, Contexta wants to make you want to take advantage of two special offers: Carpool ticket and vacation pass at a special price. The campaign includes a TV spot in matchcut technique with two offer-specific binders, in which a hiking couple feels "at home on the road". The spot is supported by a print subject for the Carpooling Ticket, the Holiday Pass and discounted Rail Away combos. In addition, the campaign includes POS brochures, mail-order inserts, online advertising on various websites and an electronic newsletter, according to the statement.
Responsible at SBB: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications, Leisure Campaign). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Willem Baumann (art direction), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller (text), Evelyn Brodmann, Monika Siegenthaler (consulting). Film production: Shining Pictures, Zurich, Marco Lutz (director), Stefan Bircher (producer). Photography: Jonathan Heyer. Image processing: Patrik Rohner.
The initiative has been welcomed with open arms: The Federal Council is currently being commissioned by Parliament to draw up an overview of the Swiss media landscape and a funding concept to strengthen the importance of the media in terms of state and democratic policy. The Federal Council will also look at online media when drawing up the funding concept.
Last June, Parliament passed a motion calling on the Federal Council to strengthen the democratic significance of the media. (SDA)
Teaser image: Keystone
500 red patent pumps lined the streets and attracted curious glances, the agency writes in a statement. When one shoe was found, the finder could pick up the second shoe in the matching size at the Vögele Shoes branch at Sihlstrasse 3. The free pair of shoes was presented to Miss Switzerland Alina Buchschacher. The patent leather pumps were placed on benches, fountains and mailboxes around Zurich's Bahnhofstrasse and the Vögele-Shoes branch on Sihlstrasse, and were marked with the message "Take me!
Already the day before, the red patent pump appeared on various styling portals and blogs and caused a stir among shoe lovers. The insider tip to come to Zurich's Bahnhofstrasse on Saturday was followed by numerous shoe lovers. By the beginning of the afternoon, all 500 pairs of shoes were gone, according to the press release.
The operational restructuring of the Baz Group that has been initiated will be continued under his leadership. The goal continues to be to maintain the Basler Zeitung as an important, independent daily newspaper in northwestern Switzerland, according to a statement.
Filippo Leutenegger, Chairman of the Board of Directors of Baz, says of the new appointment:
"As a long-standing member of Tamedia's Executive Board, he has extensive and successful experience with regional newspapers as well as with the development of 20 Minuten. We are delighted that he has taken on the responsible task as CEO of Basler Zeitung Medien."
National Zeitung und Basler Nachrichten AG (NZBN) has decided on the following organizational changes:
1. replacement of the Board of Directors:
The new composition of the Board of Directors of National Zeitung and Basler Nachrichten is as follows:
- Filippo Leutenegger, Chairman, previously
- Rolf Bollmann, Delegate of the Board of Directors, new
- Adriana Ospel-Bodmer, new
The current members of the Board of Directors Roland Steffen and Stefan Meili are leaving the Board. Roland Steffen is leaving the company at his own request. Stefan Meili is concentrating on his functions on the Executive Board as Chief Financial Officer and Head of the "Services" division.
2. reorganization of the management:
Rolf Bollmann is the new Chairman of the Executive Board. The current editorial and publishing divisions are combined in the "Newspapers" division.
Otherwise, "you might as well let the dog guard the sausage supply." Raab's show "Absolute Majority. Meinung muss sich wieder lohnen" is to be broadcast once a month on Sundays after the 8:15 p.m. feature, a Pro Sieben spokesman said Sunday. This puts Raab, who also hosts shows like the Wok World Cup or "Schlag den Raab," in competition with Günther Jauch's political talk show on ARD. ARD's editor-in-chief Thomas Baumann said they were accepting the challenge.
Raab said in the Spiegel interview, "I want to make the only relevant talk show on private television." In his show, five guests - "two to three professional politicians, one celebrity and one ordinary citizen" - are to discuss four socially relevant topics one after the other. Viewers are to decide directly via hotline which panelist they favor. Anyone who has less than five percent of the viewers behind him or her will not be allowed to take part in the discussion. If one of Raab's guests manages to win more than 50 percent of the viewers' votes, he or she will receive a prize of 100,000 euros to use as they wish, according to the broadcaster. If no contestant succeeds in doing so, the prize money will go into the jackpot for the next show. Raab will be supported by Pro Sieben Sat.1 news director Peter Limbourg, who will summarize and analyze the events at the end of each round of talks. (SDA)
Teaser image: Prosieben.de
Rolf Bollmann's retirement had already been announced in June, but was originally planned for 2013. The 64-year-old had been a member of Tamedia's Management Board since 2005 and took over as head of the Media Zurich division in 2008. Prior to his appointment to the Management Board, he founded the commuter newspaper 20 Minuten in 1999 and made a significant contribution to its successful development as Managing Director. Despite the change, Rolf Bollmann will continue to support Tamedia in the further development of the regional media in the Zurich area on a mandate basis until the end of 2014. In this context, he will also continue his mandates on the boards of directors of Glatttaler, Tagblatt der Stadt Zürich, Ziegler Druck- und Verlag and Zürcher Regionalzeitungen. As Tamedia Head of Communications Christoph Zimmer emphasized to Werbewoche.ch, this commitment is in no way related to Bollmann's commitment to Basler Zeitung Medien.
As the channel writes in a press release, 3+ achieved a higher market share than SF1 or SF2 in the target group of 15 to 34-year-olds and 15 to 49-year-old viewers on four evenings in prime time (8:00 to 10:30 p.m.) last week. The market share of 3+ among 15 to 34-year-olds climbed to 10.9 percent. In the target group of 15 to 49-year-olds, 3+ achieved up to 7.9 percent. On Wednesday, September 5, 3+ even achieved a higher primetime market share among 15 to 34-year-olds (10.9%) than SF1 (6.4%) and SF2 (5.2%).
The station has its in-house productions "Bauer, ledig, sucht...", "Bumann der Restauranttester" and first broadcasts of "Criminal Minds" to thank for these ratings. However, the new shows "The Simpsons" and "Once Upon a Time", which were added to the program in September, were also well received by viewers, the statement continued.
