According to the jury, the program "Eco - Das Wirtschaftsmagazin" impresses with its careful content and imaginative use of visuals. "It encourages viewers to form well-founded opinions on complex economic issues."

The Zurich Radio Prize goes to the program "Hörpunkt: 100!" on DRS 2 by Bernard Senn and Barbara Basting. In the eyes of the jury, the Hörpunkt editorial team takes a keen interest in cultural discourse. The 100th edition of the six-hour special format, which dealt with the fascinating number 100 and the year 1912 in April 2012, is a particularly successful and highly original historical collage. It showed "clever and multi-faceted ways of captivating an audience with history-conscious creativity".

With these two decisions, the Board of Trustees of the Zurich Radio Foundation, chaired by President Ruth Halter-Schmid, followed the proposals of the jury of experts. The prize has been awarded for over forty years for exceptional broadcasts and to outstanding personalities in radio and television. This year, the jury had to assess over 50 radio and television productions of remarkable quality in terms of content and form. For the first time, these included Rhaeto-Romanic television broadcasts with German subtitles. The awards will be presented at a ceremony in Zurich on November 26, 2012. Guest speakers will be Professor Helmut Thoma, founder of RTL, and Rudolf Matter, Director of SRF.
 

It remains to be seen whether the Salvation Army will be able to prevail against its 180 competitors. The high media presence of the "Salvation Army Rockers" (Werbewoche.ch reported), the many thousands of positive testimonials and a trailer that is currently spreading via social media could perhaps cause a small sensation, the agency hopes in a press release and immediately calls for voting: Eurovisionplattform.sf.tv.

Responsible at the Salvation Army: Martin Küenzi (overall responsibility), Gabrielle Keller. Responsible at Spina's Civil Voices: Matthias Freuler, Stephan Huwiler (creation), Corinne Bucher, Reinhard Kronenberg (consulting), Lorenz Spinas (overall responsibility), Max Emmenegger (direction), Pablo Kirschke (animation).

 

As Sales Manager at Bachmann Display, he developed customer-specific solutions for the POS from 1995 onwards, according to a press release. In 1999, he moved to the advertising agency Blue Spirit Communications as Account Director. There he continuously developed the agency's expertise and built up the current core discipline of trade marketing. In 2002, he took over the management of the trade marketing division as a member of the Executive Board and was responsible, among other things, for new business, the development of the online discipline and the establishment of the Lausanne branch. He has headed the agency as CEO since 2010.

As Client Service Director at Boost Group (formerly Shop Promo), Alban Haas will be responsible for the management of the Client Service Management division in Switzerland, the development and expansion of new business, the management of cross-selling and sales activities.

Action Innocence's new initiative - like its previous campaigns - conveys a prevention message without demonizing the Internet and new information and communication technologies. Preserving digital identity, the campaign's theme, today primarily concerns 16- to 25-year-olds. The association's current communication initiative addresses this target group, according to a statement.

Social networks, blogs and the various platforms for publishing images and videos disseminate and multiply a person's data and shape their digital identity. Personal information, photos, comments and posts determine the cyber reputation of an Internet user. That's why young people need to understand the impact their digital activities can have. Because the Internet doesn't forget anything, the release continues. Even before a first encounter, a potential employer, a school principal or someone in the private sphere may be irritated by an image that is old and forgotten, but still shameful.

The current campaign consists of two evocative subjects and the text: "You decide what image is made of you!" A boy and a girl are shown, in a situation that - if public - can become very unpleasant. A spot was also realized in the same style. It shows how a potential employer discovers a disgraceful photo of an applicant on the Internet. Tiziana Bellucci, Director General of Action Innocence, stresses the importance of such a campaign: "It is essential that in our prevention work we constantly draw attention to the effects caused by the use of the Internet and information and communication technologies. The campaign is designed in a cartoonish way so that it triggers a debate and directs the dialogue to the real issue. We want to make it understood that the
preservation of privacy works differently today: When everything you do is public, you have to consciously protect the private."

The campaign, which the agency Havas Worldwide Geneva developed free of charge for Action Innoncence, will be launched throughout Switzerland on October 22. Thanks to the voluntary work of the agency mediatonic, numerous partners support the campaign with free ads, posters and spots. The appearance on the web and social networks realized Virtua.

In the video clip for the family business from Meilen, truck drivers, recyclers and excavator operators sing the specially composed song "Hol de Schneider". And this was before SBB had even recognized the musical talent of its employees, the agency writes in a press release. The video was produced by Futurelite LLC, Claudio Catrambone and Janine Bleuler. The song was composed by Georg Schlunegger, Hitmill.

 

"With our first IVW-checked circulation, we have achieved our interim goal and successfully launched Faces on the German market. The positive trend within the quarter also shows us that we will soon be able to reach our next target of 80 - 100,000 copies sold," explains publisher Stefan Berger in a press release. Together with his brother, he founded Faces in Switzerland over eleven years ago. The magazine has also been available in Germany since March 2012.

"We have also broken new ground in sales and launched cooperations with trendy fashion stores throughout Germany. This allows us to reach our target group perfectly and our advertising customers are delighted. Not least thanks to such innovative partnerships, we have been able to increase our subscription circulation to over 15,000 copies," explains Berger.

Since September, the magazine with the most Facebook likes in Switzerland has also been available in pocket format (Werbewoche.ch reported).

With the national awareness campaign "Stop Cyber Bullying", Pro Juventute calls for the fight against bullying on the Internet, according to a statement. Startling posters and a TV spot show that bullying in cyberspace leads to real psychological injuries and triggers extreme despair and fear in the young people affected. In a Facebook campaign, prominent Swiss personalities such as Diego Benaglio, Heidi Happy and Jubaira Bachmann call on young people to take an active stand against cyber bullying. Young people can take direct action against cyber bullying with just one click and receive further information on the campaign platform. In information campaigns to all schools in Switzerland, materials are offered to make young people aware of the help available via Pro Juventute's emergency number 147. The public is called upon to get involved on Facebook or by making donations.

Cyber bullying hurts

As Pro Juventute writes, cyberbullying is an increasingly widespread problem that triggers extreme uncertainty and fear among young people in need. More and more children and young people are calling Pro Juventute Beratung + Hilfe 147 seeking help for cyberbullying. While the topic was unknown just a few years ago, it is now an everyday occurrence in counseling. And according to recent studies[1], one in five teenagers has already experienced someone trying to beat them up via the Internet. The devastating thing about cyberbullying is that, unlike bullying, the inhibition threshold is lower because the attacker hides behind the anonymity of the Internet. At the same time, cyberbullying takes place not only on the playground, but everywhere, and the victims are at the mercy of bullying around the clock.

Survey shows: There is a need for information

There is an urgent need for information in Switzerland on the subject of cyberbullying: more than two-thirds (69.9 percent) of Swiss people do not know where to seek help for cyberbullying. This is shown by the results of the national survey "Help against cyber bullying" published today by Pro Juventute.[2] Only just one in two knows what cyber bullying is (51.9 percent). One in three has heard of it, but does not know exactly what it is (31.2 percent). In French-speaking Switzerland, only just under one in four knows what cyberbullying is (23.8 percent).

Among the criteria that an offer of help should fulfill, confidentiality ranks first, followed by professionalism, speed and neutrality. The fact that the help is offered free of charge and takes place in person is also considered important. The result shows: it is crucial that young people and parents know about the availability of a low-threshold, confidential offer. Cyberbullying can lead to everything from sleep problems to depression to youth suicide: International studies show that the number of suicide attempts among young people who have experienced cyberbullying is twice as high as among young people who are not affected.[3] "It should never get to that point in Switzerland," says Pro Juventute Director Stephan Oetiker. "There is therefore an urgent need for awareness-raising, prevention through media literacy and the publicizing of contact points for young people."

TBWA implements campaign

In the classic poster and TV campaign, the general public is made aware of the issue of cyberbullying by the TBWA agency and the number 147 is thematized. In the associated Facebook app, the main youth target group can make a statement against cyberbullying. They are thus picked up directly at the scene of the crime and involved in the long term. The Facebook campaign is not limited to simple "liking," but also involves and encourages people to deal with the issue and talk about it, as if they were calling 147 - which is already an important first step in the fight against cyberbullying. The campaign is being taken to all schools in Switzerland via posters, TV commercials, Facebook, public relations work and information campaigns.

Responsible at Pro Juventute: Irene Heimgartner (Head of Public Affairs / Deputy Head of Communications); Marianne Affolter (Head of Communications). Responsible at TBWA:
Creation: Frederick Rossmann, Johannes Dörig, Barney Rees, Samuel Wicki, Cla Campell (creation); Matthias Kiess, Marion Schlatter (customer consulting); Marcel Vogt (customer consulting);
Christina Buergin, Agnes Meier, Simona Mink (art buying/production/DTP); Mert Dürümoglu (photography). Responsible at Markenfilm Switzerland: Uli Scheper (production); Navid Abri (director). Responsible for programming: Cubera Solutions.
 

The time has come for the media to charge Google for the traffic it generates on its website, he said. "We have to learn to get paid for our content," Pillard said in the "Forum" program. He was confident about the future of print, especially as the development of digital advertising in Switzerland seems to him to be "relatively slow. The returns for publishers are also not worth mentioning. The web only generates "peanuts" for them," said Pillard.

In response to an inquiry from Werbewoche, the head of Ringier Romandie specified that not only L'Hebdo, but also Ringier's other French-speaking Swiss titles will soon introduce a paywall. TV8, for example, will catch up with L'Hebdo, Illustré will follow around March, and Edelweiss after that. Although the sites will continue to offer certain free services, such as a news ticker or blogs, "anyone who wants to read the e-paper or individual articles will have to pay for them in the future, regardless of the device from which they access them." Until now, Hebdo's e-paper, for example, was free for iPad users. The archives will also be chargeable, Pillard added.

Pillard considers the timing for the introduction of the pay mode to be suitable because "we have little traffic on our sites anyway. According to Net-Metrix Audit, Hebdo was visited by 94'000 unique clients in September 2012, Illustré came to 139'000 UC, TV8 to 25'000 UC. Edelweiss reported no numbers in September, but recorded 4000 UC in July and August. "So we don't have much to lose," Pillard opined. He put the total revenue from banner advertising on all Ringier Romandie sites at a maximum of 250'000 francs.

Markus Knöpfli
 

A total of 76 journalists are in custody - more than in any other country in the world, writes the Committee to Protect Journalists (CPJ) in New York. Most of those imprisoned are accused of terrorist crimes related to their journalistic work.

A good 70 percent of the imprisoned journalists are Kurds who are accused of supporting the banned Kurdistan Workers' Party (PKK). Just last month, a trial began against 44 journalists who, according to the indictment, supported the Kurdish separatists. Some of the accusations against the journalists were reminiscent of the descriptions of totalitarian states in George Orwell's books, the report published on the Internet said.

Criticism of the duration of pretrial detention

CPJ also criticized the long duration of pre-trial detention for accused journalists. In one case, the head of a radio station had to spend six years behind bars without a verdict, it said. Human rights activists and the EU have long complained that Turkey's strict anti-terrorism laws are used by the judiciary to crack down on non-violent forms of protest or even mere criticism of the government.Turkish Justice Minister Sadullah Ergin, according to CPJ, stressed in a statement on the report that it is not the government's intention to prosecute critics for expressing an opinion. However, the right to freedom of expression must be distinguished from punishable verbal support for acts of violence and from "terrorist propaganda," he added. (SDA)
 

The idea: An elevator floor is covered with screens over its entire surface. During the ride, the cabin suddenly darkens and the floor plummets down the shaft with a roar. The stunned passengers reflexively try to save themselves to a safe place - but soon have to realize with resignation that they are standing above an open abyss.

Whether the prank was really carried out with unsuspecting passers-by is anyone's guess. It's quite possible that they are actors from the viral campaign. What speaks for the authenticity: The Youtube commentary community is unanimous that everything is "fake! And as is well known, Youtube commenters are characterized by the fact that they compensate for their spotty background knowledge with an exaggerated need to share. (hae)
 

SFLB won the award with the turnaround set campaign for Swiss Life, which was designed after award-winning Launch 2011 (including double silver at Cannes, Grand Prix at Epica and Gold Effie) in the August of the current year was continued. The campaign aims to show how quickly life can change fundamentally.

Havas Worldwide was awarded the title of "Network of the Year" at the Cresta Awards. 

Engelberg-Titlis Tourism has joined the new appearance. The new appearance is also characterized by the silhouette of the Titlis. The color scheme in light blue, white and gold is intended to provide airy lightness and a noble impression, the agency said in a statement.
 
The appearance of the "Titlis Glacier Mountain" is also aimed at the Asian markets. The golden elements in particular are intended to make the brand appear valuable and prestigious. The name "Glacier Mountain" emphasizes the motto: Snow and glacier ice also in summer.

Variants for different markets

The wording in the logo as well as the various websites, advertisements and flyers differ depending on the geographical location of use. The key messages and images are tailored to the expectations of local or then non-European markets, according to the agency. The definition of the corresponding key elements was based on a value analysis with Ovrea Corporate Personality. Feldervogel uses this tool to determine a brand's value inventory, the expectations of the target groups and the direction in which the communication needs to be developed.

The agency is currently implementing the new appearance in collaboration with the clients in Engelberg. All offline and online media, including signaling, 3D applications, jackets, flags, tickets and ski passes, are being redesigned and rewritten.