The "Sales & Marketing Europe" and "Sales & Marketing Intercontinental" divisions will be merged under the leadership of Arved von zur Mühlen. Bernd Bauer, previously Head of Sales & Marketing Europe, will take over as Head of Revenue Management, Pricing & Distribution. All organizational and personnel changes will be made as of January 1, 2013. Markus Binkert, currently Head of "Marketing" at Swiss, will take over from long-time Head of Market Switzerland, Rudolf Schumacher, who will retire at the end of the year. Swiss wrote this in a statement on Wednesday.

The new appointment is accompanied by a reorganization. The "Sales & Marketing Switzerland" unit will be expanded to include the "Germany" and "Austria/CEE" sales units and will in future operate under the name "Sales & Marketing Switzerland, Germany and Austria". At the same time, the "Sales & Marketing Europe" (excluding Germany and Austria/CEE) and "Sales & Marketing Intercontinental" units will be merged to form the new "Sales & Marketing International" unit. Arved von zur Mühlen, currently Head of "Sales & Marketing Intercontinental", will take over this area. Bernd Bauer, currently Head of Sales & Marketing Europe, will succeed Oliver Barthelmeh as Head of Revenue Management, Pricing & Distribution. Barthelmeh will leave Swiss at his own request on November 30, 2012, to continue his career within the Lufthansa Group as Managing Director and Chairman of the Board of LSG Sky Chefs Munich. The organizational adjustments will streamline structures in the commercial area and further increase efficiency, according to the Swiss release.

The successor arrangement for the "Marketing" division headed by Markus Binkert until December 31, 2012 will be announced at the appropriate time.
 

The share of smartphones among young people has doubled to around 80 percent within two years, according to a study by the Zurich University of Applied Sciences (ZHAW) published on Wednesday. The study, commissioned by Swisscom, examined for the second time after 2010 how young people between the ages of 12 and 19 communicate and which media they use. For the study, called "James," more than 1,000 young people were surveyed in all three language regions of Switzerland.

Two-thirds of teenagers said they surf the Internet on their smartphones every day or several times a week. In 2010, the figure was just 16 percent.

Entertainment equipment

In addition, the increasingly powerful cell phones are becoming versatile entertainment devices. In addition to telephony, text messaging or surfing, young people are increasingly playing mobile games, watching videos or listening to music. For example, 46 percent of respondents play mobile games, up from just 19 percent two years ago. The proportion of on-the-go e-mail readers rose from 10 to 38 percent.

However, the classic functions of text messaging (91 percent) and telephoning (79 percent) are still used by far the most. This year's study also revealed that young people often use several media at the same time. For example, they listen to music while sending messages, watching a YouTube video or browsing Facebook.

Just under half of those surveyed say they regularly surf the Internet while watching TV. 59 percent say they make phone calls or write text messages while watching TV. (sda)
 

The group of streaming users has grown by 11% in the last twelve months and, at 65.8%, already accounts for two thirds of Swiss online users. The trend comparison by Net-Metrix makes it clear that not only are more and more people using corresponding services such as web radio or web TV at least occasionally or consuming audio and video content on video, news and TV portals, but that they are also penetrating ever wider circles in terms of socio-demographic structures. For example, the proportion of women among streaming users was 38.5% a year ago and now stands at 43.4%. The difference was even greater among streaming heavy users, i.e. those who use streaming services daily or almost daily: the proportion of women in this user group has risen from 28.4% in 2011 to 41% today.

The younger age groups continue to dominate among streaming users: Around 58% are younger than 40, while this figure is just under 73% for streaming heavy users. However, if you look at the development over the last twelve months, shifts become apparent here too: the proportion of streaming users in the 40+ age group has grown from 36.1% to 42.3% since 2011, which corresponds to an increase of 17%. This change can be seen even more clearly among frequent users of audio and video content via the web, where the share of the 40+ age group has grown from 21.2% to 27.1% in one year. This corresponds to an increase of 28%.

These figures suggest that not only are more and more people consuming video and audio content online, but that the structure of streaming users is changing towards the profiles of internet users in general. This trend is likely to continue due to the high level of internet penetration in Switzerland1 as well as the increasing use of internet services via mobile devices such as smartphones and tablets2 , which simplify the use of radio, TV and video services via the web.

Web radio and web TV continue to grow

The survey also covers the various categories of services used. It is clear that more than one in three Swiss online users (35.2%) are regular web radio listeners. At over 7%, this service category has seen the highest growth since 2011. However, the use of web TV (e.g. Wilmaa, Zattoo or Teleboy) also appears to be gaining in popularity: Almost three in ten internet users (29%) consume web TV offerings several times a month or more frequently. This means that this proportion has increased by almost 6% in one year. As in previous surveys, the use of video portals is still the most popular: This category includes the most regular users and their share has grown from 52% in 2011 to currently 55%.

A lot of white space was used in combination with an international typography concept with English statements. This results in an appearance that sets the scene at the POS, online or in a directly tangible space. The very reduced and striking design and the fresh photography are intended to underline the brand design of "The Art of Freshness".

The agency implemented the design on various packaging for appliances, fresh food boxes and accessories. Furthermore, the website, brochure, social media, trade fair and promotional appearances were also realized. The components of the concept are already on sale and can be purchased, for example, at Globus or on Innveri.com be purchased.

Responsible at Schoch&Sonders: Dominik Schoch, Roman Sonders (owner), Roman Schoch (strategy, concept), Dominik Schoch (design, concept), Tina Fuchs (project management), Dominiwue Ghilardi, David Moore, Nina Schoch, Anja Hegelbach (design).
 

The new Zweifel Barry's Snack supports the Fondation Barry, which works to ensure the survival of St. Bernards on the Great St. Bernard. That's why a real Barry from the Barry Foundation appeared at the Suisse Toy. Five days during which the Allaccess promoters devoted themselves exclusively to the needs of the little ones: Play, fun and treats.

Responsible in case of doubt: Cinzia Taormina (project coordination). Responsible at Aallaccess: Brigitte Schäffer (Project Manager).
 

The print subjects, which can currently be seen in climate and wrestling magazines, show the Walter Meier brand ambassadors Adrian (wrestling king in 1989) and Remo Käser. The focus of the extended commitment to the sport of wrestling lies in particular on the young wrestler Remo. Thanks to the sustained support of Walter Meier (Climate Switzerland), the 15-year-old should be able to prepare optimally for his big goal: participation in the ESAF 2013.

The sponsorship is rounded off by a giveaway. This was designed and developed by Streuplan in the form of a handicraft sheet with which the original swing arena of the ESAF 2013 can be recreated. The building instructions can be found in a Video on Youtube.
 

In 30-second spots, top chefs shred, chop, sizzle and conjure to present Swiss products in their most beautiful form at the end - as lovingly prepared dishes. In doing so, the Swiss chefs underscore the motto "Da lueg i druf." The first wave, which starts this week, features Vreni Giger, Romano Hasenauer, Irma Dütsch and Fernando Michlig.

Responsible at AMS Agro Marketing Suiss: Charlotte Hofstetter Managing Director (CEO), Marcel Portmann (Working Group President Guarantee Brand), Martin Rüst (Head of Advertising).Responsible at KSB war Schlupp Bürge: Uwe Schlupp (Creative Director), Benny Goldstein (Art Direction), Kevin Zysset (Graphics), Sascha Borsai (Text), Christoph Bürge (Consulting Management), Julia Brun Consulting), Michèle Seligmann (Agency Producer).
Responsible at Chocolate Films: Andreas Hoffmann (director), Michela Trümpi (producer), Martin Hill (camera), Dagmar Vesely (food styling). Music: Great Garbo Zurich.
 

The campaign is under the patronage of the Federal Data Protection and Information Commissioner Hanspeter Thür. Since October 22, 2012, the campaign has continued with the campaign comic faces - and with the new "NetLa Quiz. This is intended to encourage playful discussion of one's own behavior on the Internet. Not only young people will find useful tips on how to deal with the topic, but parents and teachers can also download information, teaching materials and worksheets.

The positive response to the First Privacy Championship event at the Museum of Communication in Bern on December 10, 2011, moved those responsible at the Privacy Council to continue and further develop the campaign. "We want to continue to make children and young people aware of the need to handle their own data on the Internet consciously and carefully," explains Matthias Kummer, delegate of the Council for the Protection of Privacy. "Because these are often the easiest and most helpless victims of the most diverse machinations on the Internet. Education is needed." In its first year, the platform of the national privacy campaign recorded well over two and a half million page views in just eight months.
 

From October 24 to 25, 2012, Swissquote will be providing information about the new way to trade derivatives: Indices, commodities, currencies - over 30,000 leverage products can be traded with the bank's new "Swiss DOTS" trading service. The service was launched back in May 2012 - with the "Swiss DOTS" logo from Maxomedia. Now "Swiss DOTS" is to be made better known to potential customers through the trade fair and a campaign.

The solution: lots of glowing "DOTS" that show passers-by in the city of Zurich the way to the trade fair on posters and on eBoards at Zurich railroad station - and make the city shine. The Swissquote streetcar, VBZ's first fully painted advertising streetcar, was also fitted with new luminous dots in the interior. In addition, flyers, streetcar hangers and posters draw the attention of public transport users to the Swissquote offer. The campaign also includes banners, advertisements and an insert in the Swiss edition of the "Financial Times" - the aim is to target existing and potential customers of the bank.

Maxomedia is responsible for the conception, creation and realization of the campaign.

The series "A good smile is half the battle" is online at Trizone-coaching.ch published. Christa Rigozzi guides viewers through the individual programs and elicits useful tips on dental hygiene from dentist Dr. Devigus ("Ciao Dottore Alessandro!").

In August, Oral-B gave 400 people in Switzerland an Oral-B Trizone to test. Christa Rigozzi visited four testers at home and asked them about their experiences with the new electric toothbrush. Digital Emotions, the sister company of the agency Richterich & Partner, accompanied Christa Rigozzi with a camera team and summarized the day in a video. The video was linked to a competition online by Oral-B.

The new Gerber campaign shows that there can't be enough occasions to spend pleasant and convivial fondue evenings. Under the campaign motto "Es git immer en Grund" (There's always a reason), even trivialities are elevated to a longed-for fondue occasion in a tongue-in-cheek manner: In the 20-second TV spot, all it takes is a "new" hairstyle, while in the poster motifs, a 2 in the lottery, a power outage or a minimalist house of cards become the hook for the next fondue party.

The cross-media orchestrated campaign, which goes above the line immediately in TV, poster and print on air, is flanked by POS measures, E-Newsletter and a Facebook promotion with which it gives ten overnight accomodation in the igloo village to win.

Responsible at Emmi Switzerland: Robin A. Barraclough (Head of Marketing Emmi Group), Marketing Manger: Nicole Grond (Marketing Manager), Claudia Ineichen (Group Brand Manager), Martin Urfer (Senior Brand Manager). Responsible at Scholz & Friends Zurich: Christian Vosshagen, David Fischer, Christian Sommer, Alexander Ardelean, Ivo Hlavac, Jan Kempter, Florian Ammann, Julia Bochanneck, Manuela Miksa (creation); Martin Samsel, Mathias Rösch, Britta Hartleb, Theresa Wagner (consulting); Heiko Baumann, Sonja Jegen (production); Cristina Tamargo (art buying). Film production: Stories, Zurich; Luki Frieden (director); Yves Bollag (producer). Photo production: Tobias R. Dürring (Photographer), Detail (Image Editing), Marlies Lanker (Producer). Programming: Pemedia. Media agency: Mecglobal.

The stamp will go on sale on March 7, 2013. With the title "Faces of Switzerland," the digital world merges with the tradition of the stamp, Shortcuts writes in a statement. In a multi-stage online competition created by Shortcuts, 111 people living in Switzerland will be chosen to have their faces immortalized on a stamp. The special stamp "Faces of Switzerland" will go on sale on March 7, 2013.

Until December 9, 2012, participants can submit their portrait via the Website or the Post Facebook page upload. The finalists will be chosen at random from the uploaded photos. In the second phase, the finalists themselves are challenged. From December 21, 2012, to January 2, 2013, they will compete in an online game for one of the 111 places on the stamp. Those who have won a place on the virtual stamp by the deadline of January 2, 2013, will finally be immortalized on the physical stamp.

Responsible at the post office: Sebastian Ingold (Project Manager). Responsible at Shortcuts: Marc Olivier Leuzinger (Social Media Director).