The discussion not only provided plenty of fuel, but also an insight into the mindset of the two panelists and their assessment of the Swiss media landscape. In the first few minutes, fundamental questions arose: "How should newspapers weight political opinions - according to voter percentage, or should they simply take a clear position? Does the media landscape primarily represent the interests of one political group? And does the political positioning of the media depend on which topics are in the foreground and how critical journalists are of the state and its claims to power?"

Roger Köppel emphasized that it is currently easy to highlight the merits of Micheline Calmy-Rey, for example, "but if you write that Blocher has done something well, then you will feel the withdrawal of love". Köppel outed himself as a great admirer of all people who have the courage to stand up in a group of like-minded people and express their own opinion - he is not a token anti-Blocher.

Cédric Wermuth also sees a problem in the lack of position, the so-called "pseudo-objectivity". After mentioning certain newspapers that have been bought up by "SVP protagonists" in recent years, Wermuth emphasizes that there is a lack of media with a clear point of view in the Swiss media landscape. How should one assess the so-called non-political media, such as free newspapers, he asks. The newspapers that are most difficult to assess are those where you don't know exactly where they stand. He cites the Tages-Anzeiger as an example. As some newspapers do not position themselves clearly, they are also difficult to grasp.

However, an objective summary of the further discussion would run counter to these points of view. See therefore here the whole discussion, uncensored and without pseudo-objective assessments. (uma)

However, Roger Federer will not only appear in TV, print and digital image campaigns. He is also the godfather of the Nationale Suisse locomotive, which has been running on Swiss passenger services for a year now. For every kilometer driven, Nationale Suisse will donate an amount to the Roger Federer Foundation, which focuses to a large extent on educational projects for children in Africa.

Both parties have agreed not to disclose the terms of the contract.

(Hans Künzle, CEO Nationale Suisse, and Roger Federer at the signing of the contract)

The planned innovations include the Netbooster "SmartSearch". This optimizes the performance of search engine marketing campaigns through real-time display and advanced use of data. The Netbooster network already includes more than 450 employees in 18 offices. The opening of a new office in Dubai this November will allow the agency to better serve Middle East / North Africa, where digital media is currently booming, the agency said in a statement Friday. By the end of 2012, the Netbooster office in Dubai will also add other high-profile clients, it said.

Energy Basel will be broadcasting live from the Marktplatz from next Monday, October 22, 2012 until Wednesday, October 24, 2012. Thanks to the large window fronts, the upper floor of the technically fully equipped radio studio is completely visible. Thus, the Cube Radio transforms into a visible medium, writes Energy in a statement on Friday.  

As part of the countdown to Basel's government and council elections on Sunday after next, October 28, 2012, various political candidates have already confirmed their visit to the Energy Cube. The station invites viewers to look over the shoulders of the team in the Energy Cube and get an impression of everyday radio life.

The rapper and presenter Knackeboul provided "Knack Attack" on Joiz with his Tractor ride through Zurich for attention. The adventurous ride in "Knack's new company car" is also featured on the Facebook page of Zweifel Chips - The question of what you would do with the tractor if you won it. You can also simply take a photo of the QR code on the display and go straight to the tractor prize draw.

The key visual and various advertising materials were designed by Advico Y&R. The promotion has been running since the beginning of October (Werbewoche.ch reported).

Responsible at Zweifel Pomy-Chips: Roger Harlacher (Director Marketing & Sales), Christoph Ernst (Group PM / Media), Vittorio Ranaldo (PM / Promotions), Fabienne Stahel (Promotions), Philip Honegger (Digital & New Media Manager). Responsible at Advico: Dominik Oberwiler, Martin Stulz (CD), Sarah Paul (AD), Marion Lim (text), Pascal Trütsch, Kerstin Schnyder (consulting).

The parent company Accor Hotels commissioned BBG Werbung with the street marketing activity. The idea was to have a film troupe tour three Swiss cities, where passers-by were to pose with a cushion. The cushion is the subject of the logo.

In Zurich, Bern and Geneva, passers-by were motivated to portray the "Ibis world in an authentic and likeable way by means of sampling and a casting call. The aim was to convey the "feel-good comfort" in a playful and witty way, the agency said in a press release on Friday. On the Ibis-be-a-star.ch landing page, passers-by were also able to upload a photo from the shoot. By uploading a photo, you can take part in a competition to win trips to Paris, London, Berlin and Barcelona. An Ibis jury will decide on the winning photos. You can still take part until October 30.

The commercial that has now been produced will be shown on various TV stations in Switzerland for two weeks from October 25.

Responsible at Accor Hotels Switzerland: Pascal Aeberhard. Responsible at BBG Werbung: Javier Gonzalez (consulting, project management & direction), Urs Benz (art direction), Christine Endler (graphics), Davide Greco (camera & cut), Christoph Däppen (photography), Lukas Gonzalez (promotion assistance).

Guests now have the opportunity to choose their hotels, note the events in their diaries and find out more about the special features of the coming summer. Just in time for the winter season, the new catalogs for next year are available.

Responsible at Interagis: Ralf Doller and Carolin Kiefer (consulting), Andreas Unseld, Amina Elmallawany and Matthias Albrecht (design and desktop).

The weekly newspaper wanted to prove this with its latest mailing. Or who else sends New Year's cards at the end of August?

Responsible at SFLB: Pablo Schencke, Johannes Raggio (creation), Peter Brönnimann (ECD), Nino Zuberbühler (consulting).

Lukas Frei first worked at Jung von Matt/Limmat as Art Director, then as Creative Director and member of the Executive Board. Under his leadership, he created campaigns for clients such as SBB, Bucherer, Panasonic, Vögele Shoes, Smart, Gesundheitsförderung Schweiz and Swisscom. Many of his digital, cross-media and classic campaigns have won national and international awards, Scholz & Friends said in a statement Friday. Lukas Frei is a member of ADC and a lecturer at the ADC/BSW creative school.

S&F Switzerland CEO Martin Samsel is very pleased about the new addition: "I am proud to share the leadership of the agency with one of the most distinguished creatives in our country. Lukas has the distinctive ability to develop ideas and concepts with interdisciplinary teams free from media front-row thinking and to implement them in cross-media campaigns. Coupled with his qualities as a team player, he is the perfect reinforcement to further advance agency development - in line with their Orchestra of Ideas philosophy - with us."

Metzgerlehner was responsible for the creative implementation in the form of a specialist advertisement and a direct mailing to selected Aduno customers in well-known tourist destinations. The promise: "Accepting Union Pay helps to maintain better relationships with Asian customers". The subject consists of Chinese characters. 

Responsible at Aduno: Alessandro Girard (Head Marketing Communication), Christoph Bont (Marketing Communication Manager). Responsible at Metzgerlehner Worldwide Partners: Michael Rottmann (Creative Direction), Patrick Meyer (Text/Concept), Katja-Louisa Kurzweck (Art Direction), Tiziano Autera (Graphics), Silvan Metzger and Karin Schweizer (Consulting), Mark Berger (Head Online & Social Media).

Anyone who previously had the impression that the majority of visitors to the Munich Oktoberfest consisted of former German Bundesliga footballers and their illustrious female companions may be consuming too many colorful sheets of paper, but they are not totally wrong. The digital Oktoberfest visitor fits the Kahn and Effenberg mold, at least in terms of age, gender and nationality. He is male, 42 years old, German, has a clear preference for roast oxen and his access to the social community is via Twitter.

Social media monitoring shows which brands are causing a stir

It is possible to quantify exactly which beer was the most talked about on social media. Hofbräu beer came out on top with 35%, just ahead of Paulaner with 33%. Löwenbräu provided less basis for discussion with 16 percent, Augustiner and Hacker-Pschorr with 7 percent each and Spatenbräu at the bottom with 2 percent. In terms of tents, the Hippodrom is the undisputed leader with 58 percent, followed by Käfer's Wies'n-Schänke with 15 percent, Schottenhamel with 7 percent and the Augustiner tent with 6 percent. The remaining 10 percent are distributed among the other tents.

A celebrity is someone who is talked about online

"O'zapft is!" This year was the penultimate time for Christian Ude, Munich's incumbent mayor, who traditionally taps the first keg of beer at Oktoberfest. This brought him the attention of a whopping 81% of social media members who discussed celebrities at the "Wiesn". Neither active or former sports stars such as Mario Gomez, Boris Becker, Franziska von Almsick, Henry Maske and Stephan Effenberg, nor the great Roberto Blanco could compete with this. They all provided a topic of discussion, albeit only in the single-digit percentage range.

A new record was set with 61 packaging entries. After a two-day voting process in September, the jury nominated 24 packages and selected 13 winners. The Audience Award was also presented. Winning a Swiss Star enables participation in the World Stars.

Drinkdrab drinking bottle wins audience award

A total of 16 types of packaging were voted for by the public. The 2012 Audience Award went to the Drinkdrab drinking bottle from Traritrara GmbH - a size-adjustable packaging for drinking water. Similar to a hand organ, the bottle can be enlarged or reduced in size as required. Drinkdrab is made of 100 percent polypropylene.

The Swiss Packaging Institute SVI awards the Swiss Star for outstanding achievements in the packaging industry. The aim of the competition is to highlight the creativity and innovative strength of the Swiss packaging industry. The award is therefore the flagship of the industry.

Swissstar winner
Swissstar nominations