The creative team from Altenrhein developed the mailing for the Swiss Textile Federation, the agency said in a press release on Friday. The German Design Council is an independent and internationally active institution that aims to strengthen the general public's understanding of design. Established as a foundation in 1953 by resolution of the German Bundestag, the German Design Council promotes good design with its competitions, exhibitions, conferences, seminars and publications.

The ban applies even if the consumer has to invest even one stamp or the cost of a phone call, or the price promises "do not give the advertisers any advantage," the ECJ ruled in a judgment published Thursday in Luxembourg. EU law protects consumers from unfair business practices, it said in justification.

According to the court, with such promises of profits, traders primarily want to obtain addresses and other current data from consumers. These are then sold via address traders to other companies for their advertising.

In the current case, the British competition authority took action against a company that had promised consumers prizes in letters, scratch cards or advertising supplements. These included Mediterranean cruises, for which winners were then asked to pay more than 400 euros in surcharges and fees. (sda)

The campaign is intended to illustrate the daily flood of information by means of pointed, wildly swirling headlines: Commuters are increasingly switching to the Gripen Type E, the UN Security Council loses two Gault Millau points, Kim Jong-un is threatened with a PUK. The footer resolves the astonishing headlines in each case: "The daily flood of news can get you pretty confused. Good thing there's Sunday."

The campaign can be seen on advertisements and posters and will soon be heard on the radio.

Responsible at Der Sonntag: Christoph Marty (Managing Director), Patrik Müller (Editor-in-Chief), Tanja Laube (Head of Marketing). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Mario Moosbrugger, Marcel Schläfle (Art Direction), Thomas Schöb (Text), Sebastian Durband (Consulting Direction), Nathalie Jakober (Consulting). Packshot Photography: Markus Weber.

The core advertising business grew more slowly, surprising investors who are used to rapid growth from the internet giant. The Group also fell well short of expectations in terms of turnover. The Californians blamed their service provider RR Donnelley for the breakdown, but confirmed the figures.

The chaotic course of events brought back memories of the Facebook debut, where technical glitches also unsettled investors and led to significant losses. According to traders, stock market participants first sold the shares and only then asked questions. Although the figures were weak, they were not as bad as they appeared at first glance.

Analysts were nevertheless disappointed: the core business had slowed down significantly, which was shocking, said one expert. Apparently, users are searching more and more without Google - for example with apps on smartphones.

Less advertising revenue
 
Like many other internet companies, Google is struggling to absorb the rapid shift in users away from fixed devices to smartphones and tablet computers. This is having an impact on the balance sheet: Advertisers are paying much less for ads on mobile devices than on traditional PCs.

The average price that Google received from advertisers per click fell by 15% compared to the previous year. Compared to the previous quarter, there was a drop of three percent. This key figure for internet companies fell for the fourth quarter in a row.

On the bottom line, profits in the third quarter slumped to 2.18 billion dollars. Excluding certain special items, Google earned 9.03 dollars per share - significantly less than the 10.65 dollars expected by analysts. Net sales amounted to 11.3 billion dollars. In addition, the recently acquired cell phone manufacturer Motorola Mobility continues to make losses.

Larry says sorry
 
The early publication caused astonishment. Google explained that the company commissioned to do this, RR Donnelley, had sent the statement without approval. The cause was probably human error, the head of the company, Tom Quinlan, told the Wall Street Journal. It is still being investigated what exactly happened.

The document was obviously not yet ready for dispatch. In the second paragraph of the
press release, a field was left blank in which a "quote from Larry" was to be inserted. This apparently referred to CEO Larry Page. He immediately apologized for the mishap with the premature publication of the current quarterly report. He regrets the confusion, Page said in a conference call after the US stock exchange closed on Thursday.

In New York, the share turned around entire indices and dragged technology stocks down with it. The stock ended trading down eight percent at 695 dollars. (sda)

In addition to Pringles' 45 million dollar budget, the agency already manages the 250 million dollar media budget for Kellogg's in EMEA. Carat's EMEA activities for Pringles include the UK, Italy, Germany, Switzerland, the Netherlands, Belgium, Scandinavia, Spain, Russia, Israel, the Middle East, France and Austria.

Gold in its category went to "Silent drowning" (director, camera Daniel Reichenbach). With this prevention film, the client SLRG Swiss Life Saving Association wants to sensitize parents to always supervise small children near water and to keep them close at hand. The film was made as part of the SLRG kindergarten project "Water and me".

Silver was awarded for "Fight for your customer" (Idea and dialog: Martin B. Wetzen, Head of Marketing and Communications Schindler Elevators, co-writer/director: Reto Waser, camera Daniel Reichenbach). An internal Schindler Group initiative to optimize customer relations. The result is an educational piece about telephone paranoia, misunderstandings, defeats and small successes in the life of the service and back office managers of a company called "GrosLift".

By contrast, the development of advertising print over the year as a whole is less dramatic. From January to September 2012, the gross power print of the previous year was maintained. The 2010 level was even exceeded by 7.5 percent. This was reported by advertising market researcher Media Focus on Thursday.

Clean thing

Of all the sectors, the cosmetics industry recorded the biggest absolute increase in advertising print in the current year, as in the month of September 2012. The year-on-year increase corresponds to 8.9 percent year-to-date, an increase of 22.5 million Swiss francs, or 15.2 percent (+4.9 million Swiss francs) in the month of September 2012. The most pronounced positive development in advertising francs year-on-year (January - September) was measured in the areas of "assortment advertising" (+5.7 million Swiss francs, +63.6 percent), "oral care" (+5.7 million Swiss francs, +25.5 percent) and "hair care" (+4.7 million Swiss francs, +15.5 percent). In the "Oral Care" market, "Toothpaste Advertising" remains the most important segment with a volume of 11.6 million Swiss francs, although it has lost 10.5% or 1.4 million Swiss francs in advertising print compared to the previous year.

Radio silence?

The development in the telecommunications industry is the opposite. With a drop of more than CHF 25 million (-12.5 percent) in the period from January to September 2012, the telco industry reduced advertising spend the most in absolute terms. Although the top advertisers, Swisscom and Sunrise, reduced their advertising pressure by 17.1 percent and 24.3 percent respectively, it would be an exaggeration to speak of radio silence. They account for around 50 percent of the volume in the "Telecommunications" sector.

Development in the media

Compared with the previous year, print media lost share to electronic media and outdoor advertising. In the month of September 2012, a decrease of 2.2 percent was recorded, and for the year as a whole, a decrease of 3.2 percent.

Development of advertising print in the overall market

The shortlist is marked with a Competition connected: Those who make the right guesses as to which films will be awarded an Edi. can win prizes. This year, films were submitted in the categories Commercials, Corporate, Television and Multimedia. The productions were judged in the individual categories by independent juries consisting of experts from the film, client and advertising industries. The members of this year's jury teams are published on the website.

The award stands for high quality in filmmaking. The competition is under the patronage of the Federal Department of Home Affairs and is organized and carried out by Swissfilm Association.

The winners will be announced on November 1 and honored at an awards ceremony.

Download Shortlist_Edi.12

In the nominated films, houses can talk, oversized bicycles can zoom around, real worlds can meet imaginary people, everyday vulgarities can spread joy and profane joie de vivre can be permanently destroyed, and the Love Song becomes a zombie movie. 
 

The campaign is based on the idea that success means different things to different people. In the new film, too, very different people make statements about what success means to them personally.

Responsible at the ASCB: Elisabeth Bürgin (Head of Marketing Communications), Karin Schwerzmann (Project Manager Marketing Communications). Responsible at Spillmann/Felser/Leo Burnett: Peter Brönnimann (ECD), Simon Staub (CD), Simon Smit (Text), Rebecca Krausse, Daniela Steffen (Consulting), Suzana Kovacevic (Art Buying). Film production: Pumpkin Film Zurich. Directed by: Martin Haerlin.

The image portrait was printed on a real plan roll in an elaborate process. Instead of portrait photographs, precise, lively illustrations were used, the agency said in a statement on Thursday. The original black packaging - a real plan roll with lid and carrying system - is intended to lend the whole thing the necessary authenticity and seriousness.

Overview of the award winners

The German industry competition Print Stars 2012 recorded a new record number of participants this year. The Award Night with the creators, award winners and clients took place in Stuttgart's Liederhalle. The gala was hosted by Anett Möller (RTL, N-TV) and Bernhard Niemela, Managing Director of Verlag Deutscher Drucker.

This represents a decrease of 13.4 percent compared with September 2011. Of the 144.7 million francs, 11.6 million were for job ads (-14.7 percent). This writes the Wemf for Advertising Media Research on Thursday.

Job ads and commercial ads recorded the biggest decline. At 113.1 million Swiss francs, the decrease in commercial/other ads is 14.7 percent. Real estate ads (4.7 million Swiss francs) were down 14.3 percent compared with September 2011. Brochure inserts (15.3 million Swiss francs) recorded a decrease of 0.9 percent.

Based on the individual print media categories, the daily newspapers reported a 15.1 percent decline in advertising. In the financial and business press, advertising declined by as much as 21.3 percent. The regional weekly press sold 15.7 percent fewer ads, the general-interest press 13.4, the trade press 15.4 and the special-interest press 10 percent. The Sunday press fared best with a drop of 3.1 percent.
 

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