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comm.focus 2026 widmet sich Behördenkommunikation in Zürich. Quelle: zvg
MarKom

comm.focus 2026: The Evolution of Government Communication

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Neues Logo des Ronald McDonald Haus Schweiz. Quelle: zvg
Branding

Ronald McDonald House Switzerland: Rebranding Puts the Houses at the Center

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Charli xcx wird globale Markenbotschafterin von Nothing. Quelle: zvg
Campaigns

Charli xcx Becomes a Nothing Brand Ambassador and Shareholder

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UNITUM St. Gallen: Interaktive Immobilienplattform neu gedacht. Quelle: zvg
Digital

Digital Real Estate Marketing: UNITUM St. Gallen Interactive

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TUI Ferien-Tram rollt bis September durch Zürich. Quelle: zvg
Branding

The TUI Vacation Tram in Zurich is on the move with «Our World. Your Vacation.»

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MarKom

«Eigentlich» Column: When Prices Are Formed in Our Minds—and Why That Matters Right Now

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MarKom , Media

Ringier Goes All-In on AI

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Sixt Vice President Eliah Werner spricht über Markenführung. Quelle: zvg
Branding

Interview: How Sixt Manages Its Brand Under Real-Time Pressure

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Kingfluencers Philip Hofmann: Strategie schuf echte Relevanz. Quelle: zvg
Campaigns

Kingfluencers and PostFinance: 4.9 million impressions

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MarKom

Last Smoke Before Las Vegas

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Bauernhaus als Teil der KGV-Präventionskampagne gegen Naturgefahren. Quelle: zvg
Campaigns

KGV Prevention Campaign: FRANZ&RENÉ Protects Freiburg in 3D

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bedrop Naturkosmetik erzielt 300 Prozent ROAS. Quelle: zvg
Media

How bedrop Tripled Its ROAS with Connected TV Performance

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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