Kingfluencers and PostFinance: 4.9 million impressions

Through a holistic influencer marketing campaign, Kingfluencers and PostFinance have demonstrated that long-term partnerships in digital financial marketing deliver measurable results. A total of 4.9 million impressions were generated—a result that exceeded the defined goals.

Long-term partnership since 2022

Kingfluencers and PostFinance have been working together since 2022. According to the press release, the goal of the partnership is to present complex financial topics in an accessible way and authentically integrate them into the community’s everyday life via social media. The campaign structure combines both reach and content relevance.

The annual campaign focused on several key themes: the 2025 Crypto Campaign, the «Sackgeld» study on money management, Bitcoin Pizza Day, and the “tjing” app. A total of 40 posts were created on Instagram and TikTok in collaboration with ten influencers.

Crypto Campaign as the Strongest Driver of the Influencer Marketing Campaign

The overall campaign generated 4.9 million impressions, a cumulative reach of 2.4 million, 17,725 engagements, and 2,559 conversions. The 2025 crypto campaign stood out in particular: It generated more than 3.1 million impressions and, according to the press release, exceeded all defined KPI targets. Thanks to the influencers’ in-depth engagement with the content, complex topics were conveyed in a way that was both understandable and tailored to the target audience.

The engagement surrounding the «tjing» app also impressed with strong interaction metrics and an above-average engagement rate of 4.4 percent. The content stood out for its creative diversity and authentic insights into app usage.

Educational Content and Targeted Implementation

The campaign for the "Sackgeld" study demonstrated how educational content can be successfully integrated into social media. At the same time, Bitcoin Pizza Day proved that even smaller, focused campaigns with individual creators can have a significant impact.

Philip Hofmann, Head of Consulting at Kingfluencers, summarizes the approach as follows: «This campaign shows what’s possible when you take a consistently strategic approach to influencer marketing: We didn’t just buy reach; we transformed complex financial topics into content that really resonates. The key was the combination of data-driven management, creative excellence, and the courage to break new ground. The result is not only strong KPIs but also genuine relevance and trust among the target audience.»

PostFinance also views the collaboration positively. Michael Probst, Marketing Manager at PostFinance, explains: «With Kingfluencers, we have a partner by our side who not only understands our topics but also implements them creatively and in a way that resonates with our target audience on social media. Especially in the crypto space, it was important to us to convey complex content in a way that’s both understandable and authentic. The collaboration was always efficient, straightforward, and characterized by a strong mutual trust, which is ultimately reflected in the excellent campaign results.»

Continuation of the Strategic Partnership in 2026

New annual campaigns are already planned for 2026, building on past successes and aimed at further strengthening PostFinance’s position in the field of digital financial solutions. The combination of creator expertise, strategically planned annual activation, and data-driven performance management is intended to solidify Kingfluencers’ position as a comprehensive partner for measurable, creator-based marketing solutions.

According to the company, Kingfluencers is the leading Swiss influencer marketing agency and part of the naoo ecosystem. The company has a network of more than 3,800 influencers, its own AI-powered campaign platform, and has executed more than 3,500 campaigns in the DACH region to date.