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FilmNation CEO Glen Basner ausgezeichnet. Quelle: zvg
Awards

Glen Basner Receives the Game Changer Award at the ZFF 2026

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«Wischiwaschi»-Sprech verschleiert Verantwortungen im Arbeitsalltag. Quelle: zvg
Work&Life

Flowers & Pearls: A quick and easy project in just 5 minutes!

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Alma Lipa treibt L'Oréal zur Beauty Tech Company. Quelle: zvg
Branding

Interview: How L’Oréal Spots Trends Before They Go Mainstream

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Monami managt Social Media von Heineken Switzerland. Quelle: zvg
Social media

Heineken Social Media: Monami Manages Five Beer Brands

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MarKom

Four books that might interest you

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Bärtschi Optik bewirbt neue «Meh gseh» Kampagne. Quelle: zvg
Campaigns

Bärtschi Optik: «See More» with Style and Dialect

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Maybaum Film bei einem anspruchsvollen Dreh in Eisgrotte. Quelle: zvg
Business

Maybaum Film Anniversary: 20 Years from a Shared Apartment to the AI Academy

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Rivella Rot und Peach Zero neu in der Dose. Quelle: zvg
Campaigns

P3ACHY: Rivella's rapping peach takes over the can

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Mostafa Abaza über neue Marketingstrategien am Automotive Summit. Quelle: zvg
MarKom

moccamedia: Rethinking the Automotive Customer Journey

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Eva Caroline Mairinger wird neue Kommunikationschefin bei Helvetia Baloise. Quelle: zvg
Job Change

Eva Caroline Mairinger will head Corporate Communications at Helvetia Baloise going forward

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Thomas Odermatt übernimmt ZSPR-Präsidium von Olivier Burger. Quelle: zvg
Job Change

Thomas Odermatt: New ZSPR President in Lucerne

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Schweizer Medienorganisationen unterstützen den neuen KI-Kodex. Quelle: zvg
Media policy

Swiss Media AI Code of Conduct: Industry Commits to Self-Regulation

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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