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  • Big Picture
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Campaigns

Friendly greetings conjures the Migusto trick

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Campaigns

Sunrise, TBWA\ and the most important SMS in history

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Commerce

Soon there will be more cell phones than bank accounts

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Campaigns

The emoji are loose

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Media

Limits of robot journalism do not stop its advance

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MarKom

Advertising agency creates new children's range for Sidroga

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MarKom

The black box principle: why mistakes help us move forward

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Business

"The prevailing agency bashing is really getting on my nerves"

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Campaigns

TBWA\ sends Federer to the desert island: TV spot and making-of

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Business

Branders further develops brand strategy and brand identity of Swiss Post

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Job Change

Marketing and media expert Ronnie Hürlimann now runs a shopping center

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MarKom

UBS focuses on women in new brand campaign

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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