Friendly greetings conjures the Migusto trick
With Migusto.ch, Migros launches a platform all about cooking. To accompany the launch on social media, the Zurich agency Freundliche Grüsse developed video content snacks. In it, simple Migusto menus are conjured up using amazing tricks on Facebook.
The new Migusto platform focuses on cooking, recipes and Migros food. Migros acts as a problem solver and source of inspiration. For the launch of the platform, the agency Freundliche Grüsse was commissioned with the conception and implementation of social media content.
Cooking with Migusto is fun and can be done in no time. This message is conveyed to a young and social media-savvy target group in authentic and surprising videos. With the Migusto trick, recipes are quickly and easily made by the protagonist as if by magic. The three different videos, each featuring a different dish, were posted and promoted on Facebook in a platform-specific way.
Responsible at Migros: Thomas Blumer, (Senior Online Communications Manager). Responsible at Friendly regards: Pascal Deville, Samuel Textor (Creative Director), Res Matthys (Concept), Nadine Mojado (Art Director), Christian Haueter (Consulting). Production: Hunter Film. Roman Peritz (Director, Producer), Milos May (VFX, Art Director).
