Advertising agency creates new children's range for Sidroga

The result - under the new sub-brand "Sidroga MuKi" - is a fairy-tale world, which is visually reflected in the packaging design and also in the naming of the individual products: Tummy Bear, Fruit Fox, Herbal Bunny and Bedtime Owl. What's special about this range is that they are instant tea blends, filled in portion sticks and instantly soluble even with cold water, with no added sugar, carriers or flavorings. Each package also contains a small leaflet with a short story about the product. And of course with the reference to the assortment (Cross Selling). The products are available immediately in pharmacies and drugstores in Switzerland and in pharmacies in Germany and Austria.

Client: Strathos Pharma, Bad Ems (D). Responsible at Werbeanstalt Schweiz: Sarah Hiltebrand (CD); Mike Surovka (art director); Albina Kuqi, Sandra Indermaur (consulting).