Sunrise, TBWA\ and the most important SMS in history
With a campaign specifically tailored to theater lovers, Sunrise reminds us with a wink of the Connect test victory for the best mobile network.
Whether Romeo & Juliet, the conquest of Troy or Snow White. With the best network, vital messages would also have been guaranteed to arrive and would have saved the people concerned a lot of trouble. The poster campaign was placed in theaters and, in addition to a few smiles, may even have attracted a few new Sunrise customers.
Responsible at Sunrise Communications: Minh Dang Nguyen. Responsible at TBWA\Zurich: Alexandra Kellenberger, Manuel Wenzel, Bruce Roberts, Clement Obiegbu, Angelo Sciullo. Production: RTK Media Technology. Media: Mediatonic.
