UBS focuses on women in new brand campaign

UBS is building on its brand campaign launched in 2015, in which a film asks questions from the customer's point of view, focusing on possible questions in the life of a female entrepreneur and addressing some of the challenges that women may face today. The film was developed by a Publicis team consisting mainly of women. It is the continuation of a series of films that focus on UBS's understanding of client issues and ends with the campaign slogan "With some questions in life, you are not alone. Together we can find an answer." The campaign song, "Free Me", was re-recorded by British singer Joss Stone exclusively for this advertising campaign. About the film, Joss Stone says: "The question that bothered me the most was: Why do I have to prove myself over and over again? The accomplishments you can show don't seem to matter as much when you're a woman. I have achieved so much. How many times do I have to prove that I can do just as much as a man?""We have put women at the center of this campaign because it is important to us to address our customers directly. This is possible through marketing, among other things. UBS is committed to diversity, not only because it is the right thing to do, but also because diversity is a key factor in achieving our goals," explains Johan Jervøe, Chief Marketing Officer at UBS.The campaign appears in TV-like, international formats on digital channels, supported by a microsite and various social media platforms.https://www.youtube.com/watch?v=gYc32PXTHUE