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Media , Media policy

Gianna Luzio leaves co-presidency of the Lia Rumantscha for the OFCOM directorate

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MarKom

Strong shoulders for the HCD Ladies - by brinkertlück

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Media

Sarah Ziegler takes over the NZZ podcast department

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Campaigns , Creativity

Bernina sustainability project: basketball jersey made from 500 shirts

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Digital

20 Minuten launches into the future with a new design and digital focus

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Big Picture , Business

Leidar and legitima launch joint advisory service for legitimacy

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MarKom

evoq develops brand identity for frischer wind

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Creativity

CRK stages reopening of Theater Winterthur

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Creativity

TBWA Zurich makes every crumb desirable for McDonald's

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Creativity

Schroten shows Regensdorf from its urban side

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DExAT , Media

Mediaservice wasmuth takes over newspaper market research from ZMG

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MarKom

Omnicom study shows: Authenticity determines sponsorship success at the ESAF

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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