Mediaservice wasmuth takes over newspaper market research from ZMG

Hamburg-based data specialist mediaservice wasmuth secures the future of important planning tools for the German newspaper industry. The company will take over the print planning tools ZIS and ZMG-Zeitungsatlas from the Federal Association of Digital Publishers and Newspaper Publishers (BDZV) in January 2026. In addition, mediaservice wasmuth will receive all usage and exploitation rights to the online booking portal OBS from the publishers' associations BDZV and MVFP.

The takeover ensures continuity for advertisers and media agencies: central tools for booking, evaluation and regional management of campaigns will not only be retained, but will also be further developed. In future, the media data provider will also prepare and supply market data for the studies of the media joint industry committees IVW and the Arbeitsgemeinschaft Mediaanalyse (agma).

"As a long-standing developer, mediaservice wasmuth knows the requirements of advertisers, agencies and publishers and will not only reliably continue OBS, ZIS and data provision, but also further develop them with innovative ideas," says Carsten Dorn, Managing Director of Score Media Group.

Matthias Wasmuth, founder and Managing Director of mediaservice wasmuth, is already planning specific further developments: "At OBS, we will soon be tackling the expansion to include digital advertising. The ZIS planning tool is already an ideal addition to our regio.planbasix program. We want to dovetail the two offerings even more closely."

The takeover takes place against the background of the planned end of operations of ZMG, the market research subsidiary of the BDZV. Mediaservice wasmuth has been a leading provider of media data in Germany for 25 years and develops solutions for the advertising and media sector.