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UNICEF and Advance Metrics raise awareness of will donations

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MarKom

Publishers' association warns: Google AI Mode increases pressure on Swiss media

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MarKom

Franz & René acquires Pharmasuisse as a new client

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MarKom

Studio au lac stages launch campaign for chocolate extract by Dieter Meier

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MarKom , Media , ShowBiz

Black Frame: The spirit of the ZFF in a nutshell

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Digital , Media

Fabasoft Xpublisher presents AI-supported publishing solutions

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Digital

Future without cookies: Nexoya wants to revolutionize marketing attribution

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Media policy

Federal Council in favor of fair SRG commissioning - law to strengthen independent producers

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MarKom , Media

Swiss media companies focus on joint advertising ecosystem: expansion of OneID and OneDSP continues

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Digital , MarKom , Media

Programmatic premiere: Outdoor Media links DOOH with flight schedules

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Media

PR campaign by Swiss Home Finance: "Beobachter" successfully defends itself at the Federal Supreme Court

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Digital

Google AI mode for Switzerland - search now thinks for itself

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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