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  • Big Picture
  • MarKom
  • Creativity
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  • ShowBiz
  • Work&Life
  • DExAT
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Media

Mobile accounts for 64 percent of inventory, but ROI is less efficient than desktop

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Job Change

Female newcomer to Wirz management: Catrin Bewersdorff is promoted to Managing Director

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Campaigns

Heating in the second home: Franz&René launches the MakeHeatSimple campaign

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MarKom

Voice chatbots are considered the "next big thing" in MarTech

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MarKom

Death speaks High German

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MarKom

Congratulations: Solved all the puzzles and won the main prize

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MarKom

Upheaval with a Sense: The Disruptive Digitalization Pig

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MarKom

Ideas for haptic and sustainable advertising: Marke(ding) takes successful stock

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Social media

SRF takes the Storyclash podium for the first time in February

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Last but not least

Skoda and the giant dog

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MarKom

In 2018, Google removed 2.3 billion objectionable ads

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Budgets

Department of Noise wins Energie 360° as new customer

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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