Department of Noise wins Energie 360° as new customer
The Zurich-based audio branding agency Department of Noise was able to win Energie 360° as a new client and will develop a comprehensive auditory identity for the Switzerland-wide energy service provider.
Audio branding continues to gain ground: Energie 360° is expanding its brand design to include a strategically derived soundtrack. This is intended to specifically complement and strengthen the emotional perception and experience of the "Energie 360°" brand - especially in the digital environment. It is also intended to further drive brand awareness and make differentiation in the energy market more tangible than before.
With this goal in mind, the audio branding specialists at Department of Noise are working closely with the energy and mobility service provider to develop an overarching and cohesive sound strategy across its four business areas (energy, solutions, mobility, networks) as a first step. The resulting "Energy 360° Sound" is adapted flexibly but with maximum recognizability for use at the relevant touch points. Daniela Mininni, Head of Communications Energie 360°: "After completing the sharpening of the brand strategy, now is the optimal time to make our brand fit for the upcoming challenges also on the auditory level. We are looking forward to the collaboration!".
The first results of the audio branding should be heard in the fall of 2019.
