In 2018, Google removed 2.3 billion objectionable ads
On Wednesday, Google published its "Trust and Safety in Ads Report 2018", detailing the measures it took last year to combat violations of its advertising guidelines. With the removal of 2.3 billion unauthorized ads and the introduction of 31 new policies, Google aims to continuously improve the user experience on the internet and create a safe ecosystem for online advertising.
The most important figures and measures at a glance:
- 2.3 billion unauthorized ads were removed due to policy violations. These included 58.8 million phishing ads, most of which were blocked before they were displayed. A further 207,000 deleted ads originated from resellers of event tickets.
- Google has removed ads from almost 28 million websites and 1.5 million apps. In addition, 734,000 publishers and app developers were blocked from the ad network.
- With the help of improved machine learning technology, millions of unauthorized advertising accounts were blocked. At the same time, Google has improved the technology for checking violations at page level and added 330 criteria.
- For the 2018 US Midterm Elections, a total of 143,000 election ads were reviewed, a new election advertising policy was introduced and a new transparency report for political ads was published.
