Female newcomer to Wirz management: Catrin Bewersdorff is promoted to Managing Director
Wirz’s consulting division is getting new leadership. The division will now be headed by Catrin Bewersdorff, who was appointed Managing Director effective early March. This makes the 47-year-old the second woman in the management of the Zurich-based advertising agency, following Petra Dreyfus.
Bewersdorff can already look back on almost two decades of experience in consulting. After studying economics in Berlin, she worked for the international advertising agency network McCann Erickson for six years, where she looked after the client Siemens Mobile Phones worldwide. She then worked for a further seven years as a management supervisor at Scholz & Friends in Hamburg, where she was able to deepen her knowledge of campaign strategy and management in the food and consumer goods sectors.
Most recently, as Client Service Director at Wirz, she successfully and proactively managed the largest consulting group at Wirz for five years and increased efficiency at Migros thanks to the introduction of a number of standardized processes.
Petra Dreyfus, Co-CEO and COO of Wirz, said in a press release: "Catrin Bewersdorff has impressively demonstrated at Migros how to manage a major client with intelligence and systemic know-how. With her knowledge of simplifying and automating processes and her overview, she is an asset to our management team. And of course I'm also delighted to have female support!"
