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  • Big Picture
  • MarKom
  • Creativity
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Media

MySports and SRG battle for ice hockey supremacy

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Campaigns

Eating at home where Thomy is: Walker launches new campaign for traditional mayo

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Digital

The social shopping program Amigos is a success - but meets with criticism

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Campaigns

Easier than you think: Kreienbühl and Vogler develops new gorilla campaign

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Media

Billag successor Serafe complains about too much work

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Media policy

Federal Council wants binding youth protection rules for games and films

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MarKom

Digital advertising entices minors to engage in unhealthy behavior

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Campaigns

Junghänis stages SCB sponsorship of BLS

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Last but not least

How Ikea furniture becomes barrier-free through small modifications

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Social media

Close confidant of Zuckerberg leaves Facebook

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Digital

Experience the gas station of the future in augmented reality

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Campaigns

EV Zug and James found the "Playoff City

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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