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MarKom

The martech ecosystem in transition: make-or-buy in 2019

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Campaigns

Scholz & Friends Zurich promotes NZZ financial portal "The Market

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Media policy

Commission of the Council of States does not want to exempt companies from TV levy

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Media

20 minutes takes over Planet 105

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Media

Farmers' association feels it has been put on the spot by the SonntagsZeitung

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Campaigns

The answer realized comprehensive relaunch for Ewopharma

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Digital

Online couples get along better, argue less often and want to stay together longer

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Business

Echowerk responsible for rebranding of "I was a bottle" with immediate effect

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MarKom

Sustainability as an advertising message: why consumers remain suspicious

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Campaigns

Heimat Zürich launches campaign for Zak, Bank Cler's mobile banking service

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Campaigns

Rod celebrates the 20th birthday of 20 Minuten with an image campaign

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MarKom

Deloitte Millennial Survey 2019: For Swiss Millennials, experience is more important than status

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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