Scholz & Friends Zurich promotes NZZ financial portal "The Market
"The Market", the new digital medium for investors, was launched as a joint venture between the founding team led by editor-in-chief Mark Dittli and the NZZ media group. Scholz & Friends Zurich developed the launch campaign.
With well-founded analyses, illuminating expert interviews and new ideas, "The Market" is a counter-design to everyday stock market noise and superficial news reporting. As a sparring partner for financial experts, "The Market" gives the ambitious target group a mental edge, which the campaign turns into a benefit promise with the claim "Read it coming.
The campaign motifs illustrate the advantages of the new Swiss financial medium in online videos, social ads, display banners, native ads, and newsletters. These are accompanied by digital out-of-home and print placements in relevant target group environments.
Responsible at "The Market" / NZZ: Mark Dittli (Editor-in-Chief), Ruedi Minger (Head of Sales), Fabio Pasinetti (Product Manager) / Milena Russ (Head of Customer Marketing), Jeremy Jenkins (Marketing Manager), Sabrina Zakowski (Marketing Manager); Freyja Hablitz, Victoria Kirsch. Responsible at Scholz & Friends: Elisabeth Gutman, Mathias Rösch (Consulting & Strategy), Cynthia Lind, Maira Weidmann, Luca Stancheris, David Fischer, Christian Vosshagen (Creation). Illustration and animation: Bruno Muff, Kaspar Flückiger.
