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Big Picture
MarKom
Creativity
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MarKom
Circular Economy - another buzzword?
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Last but not least
"Win for Life" for advanced
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Business
"Branding is and always will be the art of simplification, focus and reduction"
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Job Change
Gaudenz Looser is the new editor-in-chief of 20 Minuten
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Campaigns
Clear arguments, clear focus: Ogilvy advertises for Migros Bank
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Last but not least
Sucky thing
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Business
Dachcom realizes independent appearance for IPW
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Job Change
Jonas Eliassen becomes CCO, Andrea Wieseke new Managing Director at Carat
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Media policy
Committee of the Council of States wants to expand indirect press subsidies
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Job Change
IPG Mediabrands appoints Katrin Polzer as new Managing Director
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MarKom
The martech ecosystem in transition: make-or-buy in 2019
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Campaigns
Scholz & Friends Zurich promotes NZZ financial portal "The Market
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