Echowerk responsible for rebranding of "I was a bottle" with immediate effect
Echowerk has been appointed, effective immediately, as the lead agency responsible for the further development and repositioning of the «I was a bottle» brand identity and is advising the brand on strategy development.
"I was a bottle" is a recycled brand and makes bags, backpacks and accessories from recycled PET bottles and CO2 reduced materials. Francesco Rossi, founder and creative director of "I was a bottle": "We want to surprise our customers with practical and sustainable products. When wearing an 'I was a bottle' accessory, you should carry a positive feeling with you. My passion lies in developing sustainable fabrics with our weavers and designing beautiful products from them. Thanks to the collaboration with Echowerk, I can focus on the essentials."
The young Echowerk team coordinates all activities across all marketing disciplines and brings in specialists from individual areas to coordinate all measures by the end of 2019.
