Television reaches two-thirds of all German-speaking Swiss
In German-speaking Switzerland, television reaches almost two out of three people aged three and over every day. The average viewing time per day across all people (TV users and non-users) is over two hours. This is confirmed by usage data from the Mediapulse TV Panel for the first half of 2017.
Television is a fixed and important part of the daily routine of many Swiss people. In the first half of 2017, the medium of TV recorded a daily reach of 65% in German-speaking Switzerland. In Suisse romande, 68% of the population is reached on an average day and in Svizzera italiana, 75%. The average daily viewing time across all people is 124 minutes in German-speaking Switzerland, 144 minutes in French-speaking Switzerland and 169 minutes in Italian-speaking Switzerland. Young adults between the ages of 15 and 29 watch considerably less television. Here, the daily viewing time in both German-speaking and French-speaking Switzerland is 53 minutes.
Fewer television minutes compared to the same semester in 2016
Compared to the first half of 2016, two trends can be observed for the current year. Firstly, the proportion of the population reached by television per day is stable in all three language regions. Secondly, the average usage volume in German-speaking Switzerland is 7 minutes, in Suisse romande 9 minutes and in Svizzera italiana 13 minutes below the corresponding figures for the previous year. This downward trend is accentuated when looking at the young target group of 15-29-year-olds, whose average TV consumption is 15 minutes (German-speaking Switzerland) and 11 minutes (French-speaking Switzerland) lower year-on-year.
Time-shifted television consumption is highly appreciated
The option of time-shifted viewing of TV programs, which is becoming increasingly widespread in Swiss TV households, is highly appreciated by the population in all parts of the country. In German-speaking Switzerland, for example, an average of 16% of total TV consumption is currently attributable to the time-shifted use of program content; in the advertising-relevant target group of 15-49-year-olds, this figure is 23%.
The figures reported by the Mediapulse TV Panel relate to television usage in Swiss private households. Out-of-home usage is therefore not included in the published semester figures. The same applies to TV usage via tablets and smartphones, which cannot yet be validly recorded for technical reasons.
You can find the usage figures for the 1st semester 2017 here.
