«Schweiz am Wochenende» Remains No. 1 in Switzerland
«Schweiz am Wochenende» reaches 977,000 readers nationwide per issue, making it Switzerland's largest newspaper, according to the latest MACH Basic study. CH Media's regional networks also rank once again among the top most-read daily newspapers.
Switzerland Remains Clearly in the Lead This Weekend
With just under one million readers, «Schweiz am Wochenende» remains Switzerland’s largest newspaper. CH Media’s regional networks are once again among the top-ranked daily newspapers in terms of readership.
«Schweiz am Wochenende» reaches 977,000 readers nationwide with each issue. In German-speaking Switzerland, its net reach accounts for 18 percent of the population. This means that the Saturday publication from CH Media and its partners remains by far the most widely read newspaper.
Regional networks once again rank among the top seven
Among daily newspapers, the «Nordwestschweiz» newspaper group ranks second with a readership of 295,000. The groups behind the ’Luzerner Zeitung« (235,000 readers; fifth place) in Central Switzerland and the »St. Galler Tagblatt’ (209,000 readers; seventh place) in Eastern Switzerland are once again among the seven most-read daily newspaper brands.
Data Source for Reach Figures
These reach figures are taken from the latest edition of the Swiss readership study MACH Basic, conducted by the AG für Werbemedienforschung (Wemf). Since 2026, «Der Rheintaler» and the «Rheintalische Volkszeitung» have no longer been part of the «St. Galler Tagblatt» or «Schweiz am Wochenende,» respectively, and are therefore no longer included in the reach figures.
Additional information about the study is available on the CH Media website: https://www.chmedia.ch
