Rosarot Brings Fitnesspark Vacations into Everyday Life
The Zurich-based creative agency Rosarot is positioning Fitnesspark as a relaxing place to recharge through its «A Break from Everyday Life» campaign—marking the start of a new partnership.
The Fitnesspark "Rosarot" campaign is now on display throughout German-speaking Switzerland: At all 16 Fitnesspark locations and online, the Zurich-based boutique agency presents https://rosarot.ch their first project for the fitness center operator. The campaign is running under the slogan «A Break from Everyday Life» and positions Fitnesspark as a place of strength to combat summer stress—objective, approachable, and deliberately unconventional for the fitness industry.
The Power Spot to Combat Summer Stress
Cocktail parties, barbecues, festivals, family outings, and impromptu get-togethers: Summer is sometimes packed to the brim with activities. Amid all these wonderful experiences, however, there’s often little time to catch your breath. Rosarot has made this insight the starting point for the new Fitnesspark campaign. After all, many people today are looking not only to cool down their bodies but also to give their minds a break. Fitnesspark is therefore positioned as a place of rejuvenation—a place where you can step away from the whirlwind of thoughts for a moment while working out and mute the world around you in the wellness area.
Fit summer greetings instead of muscle poses
At the heart of the campaign, across all advertising materials, is the catchy tagline «A Break from Everyday Life.» The OOH and digital ads deliberately break away from traditional fitness imagery: Instead of tense muscle poses, they show the moment after a workout, when the effort is over and the body begins to wind down. The images were shot in a snapshot style, giving them the look of spontaneous, slightly overexposed vacation photos. The campaign was produced entirely in-house by Rosarot.
To create a sense of closeness and personality, the creative team combines the striking headlines with handwritten text, just like a postcard from friends.
Pressure Relieved When You Push—A Closer Look at Fitnesspark’s “Rosarot” Campaign
Metz Koller, Co-CEO at Rosarot, describes the conceptual foundation of the campaign as follows: «Many people continue to go to the gym in the summer, but they’re not just looking for self-improvement—they’re also looking for a place to unwind. This is exactly the need we’re addressing: with moments of relaxation and handwritten vacation phrases, just like those found on classic postcards—banal, spontaneous, and, for that very reason, instantly familiar.»
The campaign is running on out-of-home (OOH) billboards and across digital channels. Rosarot was founded in 2007 and, according to the company, employs about 30 people in Zurich. The agency focuses on branding, campaigning, social media, and performance.
For more information about the campaign and the Fitnesspark locations in German-speaking Switzerland, visit the website at https://www.fitnesspark.ch.
Person in charge at Fitnesspark: Deniz Yurtdas (CCO, movemi), Silvia Talaber (Head of Marketing & Communications, movemi), Salome Müller (Brand Manager, Fitnesspark)
Responsible at Rosarot: Matthias Koller (Creative Direction / Overall Responsibility), Felicia Lauper (Director of Consulting), Clarissa Crincoli (Consulting), Franz Neugebauer (Concept/Copy), Stephanie Lüscher (Art Direction), Maria Alcover (Graphic Design & Motion Design), Horatiu Sovaiala (Video/Photography), Fabio Montefiori (Production/DTP), Claire Hulla (Production/DTP), Sherida Kuffour (Art Direction).
