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KI-Antworten verändern das Markenbild schleichend. Quelle: zvg
Digital

Semantic Drift: When AI Shifts a Brand's Image

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Business , Digital

10 Years of MYI: From Gaming Clan to Agency

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Wirz modernisiert Oertlis Webauftritt grundlegend. Quelle: zvg
Digital

Oertli Instruments Website: Precision for the Operating Room

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Social media

Tanja Herrmann: «There’s more than enough content»

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Creator-Teams erreichen knapp 400'000 Videoaufrufe. Quelle: zvg
Social media

Kingfluencers Zurich Film Festival: 20 Creators, 400,000 Views

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Neun Speakerteams gastieren in Baden. Quelle: zvg
Digital

Digital Marketing Summit: Four stages, nine teams of speakers

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Flyo bündelt alle Inhalte zentral. Quelle: zvg
Digital

Reha Rheinfelden Content Ecosystem: Content Instead of Pages

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Schweizer nutzen vermehrt den Onlinehandel. Quelle: zvg
Commerce

Swiss E-Commerce Confidence Study: Trust Instead of Checkout

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Das Berner Museum erweitert seine Kernausstellung. Quelle: zvg
Digital

Museum of Communication Acquires Its First AI

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Digital

Zurich Summit at the ZFF: How TikTok Is Reinventing Cinema

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KI-Suchdienste bevorzugen meist grosse Filialketten. Quelle: zvg
Digital

Visibility in AI Models: Chains Beat Local Opticians

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Digital , MarKom

How AI and LLMs Are Transforming the Information and Communication Ecosystem for Brands and Publishers

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m&k FORMAT Podcasts

  • Andrea Bison and Alexander Jaggy on the m&k podcast: «Creativity is a muscle»
  • Marcus Schögel on the m&k Podcast: „First the customer, then the metric“
  • m+k Podcast: «No coincidence» - how Swiss Post Advertising and Brinkertlück Creatives are re-orchestrating advertising impact

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