KFM is the plant-based alternative to Kentucky Fried Chicken and is made from mushrooms. At the center of the "KFM" branding is an illustrated "mushroom" icon, which plays a key role in the branding and acts as a dynamic key visual. The design was adapted to a wide range of applications, not least the packaging design, an important brand component.

The visual identity for "KFM" is intended to impress with its strong and memorable design language - as well as with the associated slogan "MMMMMMMushroom".

Responsible at KFM: Zizi Hattab, Marc Barrafon. Responsible at Wecatch Creative Agency: Delia Guerriero (Design Direction), Lucia Trucchi (Design), Kevin Casado (Consulting).

To begin with, the agency asked itself why people send parcels at all. The answer was that they mainly do this when they have sold something in an online store. Or want to make a loved one happy for their birthday or Christmas.

From this, the Serviceplan Suisse creatives developed little stories of people who want to send a parcel and frank it themselves online with just a few clicks using Swiss Post's DigitalStamp service - saving time and money in the process.

The recently launched campaign with the catchy headline mechanism is used in bumper ads, display ads and advertisements.

Responsible at the House of Communication Zurich: Jana Andraschko (Project Manager Communications), Linda Heini (Marketing Manager Logistics Services). Responsible at Serviceplan Suisse: Carina Kienzle, Govinda Schmidt (Graphics), Stefanie Stöckli, Yanik Gygax (Motion Design), Peter Liptak (Text), Marcin Baba (ECD), Edi Walker, Kristina Petersen (Consulting), Hans-Hermann Hahn, Sarah Hammami (Media), Nico Podgorny (Chief Client Officer), Raul Serrat (Chief Creative Officer), Nathalie Diethelm (CEO). External partners: Olivier Walther (photo/film), Renate Diethelm / Find a Face (styling/casting).

Anyone who regularly surfs the internet is sure to have already come across videos of self-proclaimed crypto gurus or dating coaches promising success by dubious means. These types of videos and types served as a template for the new social ads of the ZHAW campaign to promote the Bachelor's degree program in Nursing.

In the short campaign clips, a young man appears who, at first glance, looks like one of those dubious "Alpha Bros". But after a few seconds, it is revealed that the video is actually advertising the Bachelor's degree course in nursing. The videos end with the campaign slogan "Experience success that really fulfills", which calls on students to secure a place at the ZHAW. With this twist, the videos are intended to attract attention and clearly stand out stylistically from other campaigns for comparable degree programs or job advertisements.

In addition to the three main videos, five short interview clips were created with the head of the degree program. These are played organically and offer interested parties a deeper insight into everyday life as a student at the ZHAW.

The campaign has been online since Friday and can be seen on all common social media platforms. Adapted versions are also being played out as DOOH and display ads. These are intended to accompany the target group with dynamic playout across an entire network of screens. The aim is to efficiently increase the frequency of contact with the target group.

Responsible at ZHAW: Patrick Becker (Head of Marketing & Communication ZHAW Health) and Carol Flückiger (Marketing & Communication Manager Nursing). Responsible at Wirz Group: Morris Lötscher, Evelyn Schellenberg, Nico Schläpfer, Lana Zumbrunnen, Nico Keramaris, Freyja Hablitz, Sophia Müller, Nora Moussa, Giovanni Bucca, Yussef Serrat, Oliver Fäs and Jonathan Müller. Production partner: Studio Nord; Nadja von Burg (production/co-director) and Valentin Kathriner (DoP/co-director/post-production).

A possible re-entry is to be re-evaluated at the end of 2025 if fundamental improvements in the Association of Swiss Student Bodies (VSS) become apparent by then, the University of Zurich Students' Association (VSUZH) announced on Friday. Improvements are needed in terms of cooperation and transparency.

According to a joint press release issued by the two organizations on Wednesday, a media report on the pro-Palestine student protests in May 2024 contributed to the escalation of the conflict. According to the report, the student association of the University of Zurich demanded a partial boycott of Israeli universities, which the national association criticized.

The VSS regrets that there were errors in communication in connection with the discussions surrounding the student protests, according to a press release issued on Wednesday.

For the VSUZH, however, the withdrawal was necessary in order to use its own resources specifically for the concerns of UZH students. The university should remain a place where difficult and controversial topics can also be discussed - without fear of personal attacks or the suppression of opinions, the VSUZH wrote. The association regrets that this step has been taken.

For fear of negative reporting and to avoid being accused of one-sidedness, the topic of the Middle East conflict is being kept to a minimum at universities, according to the VSUZH. Universities have a responsibility to create space for constructive dialog.

In mid-May, student pro-Palestine protests took place at numerous Swiss universities. Among other things, the groups called for an "academic" boycott of all Israeli institutions and a ceasefire in Palestinian territories. The protesters also accused the universities of having a clear political position on the Middle East conflict. In the course of the protests, university buildings were occupied. (SDA/swi)

Tsüri received 400,000 euros and Reflect 300,000 euros, as the fund announced on Friday. The media would explore new avenues with different approaches geared towards the common good in order to expand their distribution channels or to attract more users for a subscription or membership.

At Reflect is reportedly an investigative medium from Bern that has been regularly uncovering grievances for more than five years, thereby achieving social impact. It is therefore increasingly trying to reach younger target groups by producing investigative videos for social media.

The digital city magazine Tsüriwhich has been reporting for a predominantly young target group for ten years, wants to report on the housing crisis in the city of Zurich with a new hyperlocal newsletter.

In addition to the Swiss titles, the two Austrian media On the other hand" (400,000 euros) and Dossier (390,000 euros) will benefit from subsidies. With On the other hand people with and without disabilities research and write, Dossier would like to expand the communication of his investigative journalistic approach and individual research findings on the theater stage.

9 million francs for underserved target groups

The Media Forward Fund launched its first funding round in 2024 as the first transnational fund for journalism funding in Germany, Austria and Switzerland. A total of 136 media companies from German-speaking countries applied for funding. The funds come from several foundations.

The fund is endowed with nine million euros. Three funding rounds are planned per year. New applications are possible from March 2025. Funding generally amounts to up to 400,000 euros per medium.

The Media Forward Fund is open to media and projects oriented towards the common good after the idea phase. Media that fill gaps and focus on target groups that previously had little access to journalism are particularly eligible for funding. (SDA/swi)

"Knowledge is good, (our own) experience is better: with this in mind, we have taken on the process of climate accounting ourselves as pioneers in our industry and have been able to gain important experience," explains Vincent Furnari, CSO, Practice Head ESG at Team Farner and Managing Partner of Kirchhoff in Germany. "Together, we want to make our way to climate neutrality - step by step. With our carbon footprint, we have now reached the first milestone in the development of a Team Farner-wide sustainability strategy," says Melanie Faithfull Kent, CEO of Team Farner. "In the coming years, we will include other partner companies in the carbon footprinting process."

In the consulting business, greenhouse gas emissions are primarily generated in the areas of electrical infrastructure, building management and mobility. The joint assessment showed that around 25 percent of the four partner companies' emissions are attributable to employee commuting, 17 percent to business travel and 15 percent to the vehicle fleet.

"Our mobility is the biggest driver of emissions and at the same time the most important lever for potential savings," explains Dominic Thalmann, Senior Consultant and responsible for ESG/Sustainability at Farner. "Not only can we derive our own reduction targets from our carbon footprint data, we can now also provide our reporting customers with the necessary Scope 3 emissions data for their carbon footprints."

The alarm clock ringing in the morning or the typical ringtone of a team call triggers certain emotions in us. Digital media takes the consumption of content to a new level. The "Hear More" campaign encourages people to pause and think about the impact of sound. Various stories show the impact a single sound can have on a life.

"The Sennheiser brand makes products for people who care about immersing themselves in an unadulterated listening experience. But in today's world, there is a high level of anxiety associated with the overwhelming amount of content we are exposed to every day. For us, this is the biggest challenge," explains Anne-Claire Costes, VP Global Marketing & Portfolio Management Sennheiser at the Sonova Group. "'Hear more' is intended to show the effect of sounds and soundscapes on our psyche. So that we listen more consciously and regain our passion for real listening."

With a Manifestofilmseveral short Documentariesdigital banners and a live installation in Australia, the campaign goes beyond the sensory impact of sounds and shows their profound influence on our perception and experience of life.

Following the launch in North America and Australia, the Sennheiser brand is planning to expand the "Hear More" campaign to other markets. This includes measures and events that focus on the therapeutic aspects of sound and invite more people into a world where sounds are not only heard, but also deeply felt.

Responsible at Sennheiser Sonova: Anne-Claire Costes (Global Head of Marketing and Product Management); Jessika Petrusch (Global Head of Content and Campaign); Paul Hughes (Global Head of PR and Influencers). Responsible at Foundry: Alexander Brown (Strategy & Account Lead); Sacha Moser (Chief Creative); Nitin George (Creative Direction); Louis Bouteille (Art Direction); Gregor Wollenweber (Design & Production); Nitin George (Copywriter). Partners: LuxUmbra Film (Production Company); Paulus Bruegmann (Director); Paulus Bruegmann (Photographer); Alex Wyssling (Producer); TonstudioZ (Sound Design).

The creative ranking of m&k shows how Swiss agencies fared at the most important national and international creative awards. The ranking will be published in the first print edition of m&k in the new year and online at m&k online published.

Points from the main competitions - D&AD, One Show, ADC*E, Eurobest, ADC Switzerland and Effie Awards Switzerland - can be used for this year's creative ranking. In addition, there are again five international and five national competitions to choose from, from each of which the three best results can be counted towards the points from the main competitions.

New entry conditions since 2023

Last year, the conditions of participation were adjusted to ensure better comparability over the years and a more accurate result.

Participants from the past five years are automatically included. Those who did not enter or win any of the awards that count, but were listed in the ranking in previous years, will be marked accordingly.

Those who have not actively participated in the last five years but have won or been shortlisted for at least one of the relevant awards are also automatically included in the ranking.

This changes - in part - the concept of the "debt to be discharged", which m&k has pursued so far for the implementation of the creative ranking. Participants are still cordially invited to take part in the to complete and submit the form themselves so that they have control over their points distribution from the outset. For those who do not submit a form but are included in the ranking in accordance with the criteria just mentioned, the agency is responsible for the count - the points are always distributed in favor of the agency. There is also a control round.

Download form

Please download the current form. On the left side (main competitions, green) enter as many award wins as possible, on the right side (5+5 competitions, yellow) select the three awards that give you the most points.

Download form Creative Ranking 2024

The same rules apply as last year.

• Only the highest award given counts if a campaign has won multiple awards (for multiple individual subjects) in the same jury category.
• Only one award will be credited per category and campaign.
• Work in which a substantial contribution to the work comes from Switzerland is eligible for points. If a Swiss agency submits work for a foreign agency, the latter is not eligible to participate.

Please return the filled out form by December 18, 2024 at 12 noon at the latest to [email protected] and [email protected].

Review of the 2023 creative ranking

After almost two decades in the top 5, Ruf Lanz once again made it to the top of the 2023 creative ranking, followed by Wirz and Team Farner. Read more here the article.

From December 1 to 24, a new museum door will open every day on the Zurich museums' online Advent calendar, revealing a special surprise for art and culture enthusiasts. In this way, Zurich's museums convey the variety of experiences that can be discovered in their rooms. The campaign is accompanied by an online banner and poster campaign.

The 24 museum doors open exclusively on the social media channels of Zurich's museums. Each day, visitors will be entered into a draw to win a prize from the relevant museum.

The variety of prizes reflects the diversity of the museum landscape. There are exclusive guided tours, annual tickets and creative experiences to be won.

Responsible at Heads Corporate Branding: Ralph Hermann (overall responsibility), Simone Raubauch (strategy and concept), Natascha Almeida (consulting and text), Marco Simonetti (design), Dominique Kaiser (graphics), Roman von Arx (graphics/production). Responsible at the Association of Zurich Museums: Eva Keller (President), Nicole Mayer (Managing Director).

In the overall vote, the bill drawn up by the National Council's Committee for Transport and Telecommunications (KVF-N) to amend the Postal Services Act passed by 37 votes to 6 with one abstention. The no votes came from the SVP and the center.

The majority of the Council thus shared the KVF-N's view that small and medium-sized publishers are currently in a phase of upheaval. They need to be given time and money until they have managed the digital transformation. The regional and local press plays an important democratic role.

Esther Friedli (SVP/SG) failed in her motion to reject the bill. There was no guarantee that the subsidized publishers would use the money for the digital transformation of their companies - as the authors of the bill intended. In the event of non-adoption, indirect press funding would not be discontinued, but everything would remain the same.

The Federal Council also opposed the motion. Media Minister Albert Rösti pointed out that the Gaillard group of experts recommended that the federal government abolish indirect media funding altogether in order to improve its finances. The Federal Council did not want this, but it did not want an expansion of funding.

Differences in the amounts remain

Contributions from the federal government for the reduced delivery of regional and local newspapers are the federal government's instrument for indirectly promoting the print media. To date, the federal government has paid CHF 30 million per year for this daily delivery. When discussing the bill in September, the National Council voted in favor of 45 million. For the Council of States, 40 million seems enough.

Unlike the National Council, however, it wants to retain contributions for the membership and foundation press. The plan is to pay 20 million per year for this - the same amount as today. This press is also worthy of support. In September, the National Council removed these contributions from the KVF-N bill, for which the preparatory committee of the Council of States wanted to provide ten million.

Like the large chamber, the small chamber also wants to subsidize the early delivery of subscribed daily and weekly newspapers on weekdays. The small chamber wants to make 25 million available for this. The National Council was in favor of 30 million. Because of all these differences, the bill will return to the National Council.

The bill is based on a parliamentary initiative by Christine Bulliard-Marbach. The centrist National Councillor from Fribourg argued that when the Swiss people rejected the so-called media package at the ballot box in 2022, it was undisputed that small regional newspaper publishers deserved more support.

No innovation for electronic media

In September, the National Council passed a KVF-N motion on the introduction of channel and business model-independent funding for electronic media. It is to be financed from the federal budget and will eventually replace indirect press subsidies.

The Council of States rejected the motion, which is therefore now closed. The Council of States - like the National Council - adopted another KVF-N motion to remove the distortion of competition in the promotion of the membership and foundation press. It will now be passed on to the Federal Council for implementation. (SDA/swi)

At the beginning of 2023, 38 radio and television licenses were put out to tender for the years 2025-2034. In January 2024, the Canal B TV project from Cortaillod NE was awarded the contract for the Biel area. The Federal Department of the Environment, Transport, Energy and Communications (Uvek) came to the conclusion that Canal B was best placed to fulfill the performance mandate.

TeleBilingue lodged an appeal against this decision with the Federal Administrative Court. The broadcaster had held the license for the area since 1999 and until the end of 2024.

In a ruling published on Thursday, the Federal Administrative Court partially upheld TeleBielingue's appeal. It rejected the allegations regarding the financing of Canal B and confirmed that the broadcaster met the requirements for a license.

Valuation corrected

The judges in St. Gallen, however, corrected the evaluation of the Uvek with regard to several selection criteria. For example, the department's examination method violated federal law, as it led to the decision not to hire trainees. On the other hand, the authority had incorrectly corrected TeleBielingue's application and assessed an irrelevant criterion.

The Federal Administrative Court concludes that the two bids are largely equivalent. The Uvek is now being asked to re-examine the two applications in terms of their diversity of offerings and opinions. In the event of equivalence, the Radio and Television Act stipulates that the license is awarded to the broadcaster that contributes the most to the diversity of offerings and opinions.

The sponsors of the Canal B project, who already own the regional television channel Canal Alpha, expressed their disappointment at the decision in a written reaction. They are convinced that "their independence and innovative approach will make an important contribution to the diversity of opinions and offerings", explained Mystik SA, the company behind the project.

Criticism of Gassmann's media power

Mystik argues that TeleBielingue belongs to the Gassmann media group, which also operates the local radio station Canal 3. In addition, the group publishes the daily newspapers Bieler Tagblatt and Journal du Jura and operates the news portal Ajour.ch. TeleBilingue is therefore "part of one of the largest media conglomerates in French-speaking Switzerland".

For its part, the Gassmann Group was delighted with the "stage victory": "We are pleased to note that our application has been rated as equal," emphasized editorial director Nicoletta Cimmino in a press release.

The mayor of Biel/Bienne, Erich Fehr (SP), also expressed his satisfaction on Thursday. The Biel municipal council (executive) is of the opinion that the TeleBielingue offer better reflects the reality of bilingualism than the Canal B project.

The ruling of the Federal Administrative Court (FAC) is final and cannot be appealed to the Federal Supreme Court. In order not to jeopardize the security of supply, the FAC granted TeleBilingue a transitional licence for five months from the date of the ruling. (SDA)

Based on Zalando's fall/winter 2024 slogan "What do I wear?", the series features a female protagonist from the Annabelle-universe, presenting her personal style and three outfits styled by her. Inspired by everyday situations such as a Business meetingone Girls Night Out or a Weekend in the mountainsthe 40-second short-form videos are intended to show the versatility of the Zalando range and the personal style of the protagonists.

The videos were realized by the Zurich production company Marty-Trezzini and published in the Annabelle-Viaduktbogen, the home of the editorial team. Each video is accompanied by a voiceover of the respective protagonist.

The videos appear in portrait format as Instagram reels, supplemented by an article on Annabelle.ch. In addition, the series will be shared on TikTok and supported by partner content articles on Annabelle.ch and teasers in the Annabelle-newsletter.

"Our collaboration with Zalando shows what innovative native advertising can look like: It combines authentic storytelling with high-quality fashion content. The reels give users a personal insight into the style of our protagonists and at the same time provide inspiration for their own outfits," says Laura Catrina, Head of the Annabelle Content Studio.

The first three Zalandox videosAnnabelleCollaboration have already been published, the others will be played out by mid-January.

Responsible at Annabelle: Laura Catrina (Head of Commercial Content), Sophie Eggenberger (Head of Events & Product Manager), Maryama Lewis (Project Manager Commercial Content). Responsible for Zalando: Maximilian Straubmüller (Senior PR Manager AT/CH). Responsible at Marty-Trezzini: Alix Gerber (Project Lead), Romina Häner (Art Director), Emil Maeder, Pauline Schmid.