To make the seasoning manufacturer appealing to a younger audience and to support the launch of its products at Coop through marketing communications, TBWA\Zürich developed a completely new brand identity for Oswald. As part of this, the brand’s identity was updated with a contemporary typeface, the visual language was expanded, and the color palette was optimized.

At the heart of the campaign is an unconventional advertising campaign: Under the tagline «The Secret of Empty Plates,» the campaign highlights the insight that meals prepared with Oswald are eaten almost as quickly as they’re made. So quickly, in fact, that the campaign visuals can only show the empty plates. The brand promise is supported by playful headlines, and QR codes formed from food scraps lead directly to the recipes for the dishes featured in the visuals.

The campaign has been running throughout Switzerland since early December on DOOH, OOH, social media, print, POS, and digital media. Oswald products—which are sure to leave plates empty—have also been available at Coop since late November.

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Responsible at Oswald: Lea Paessens (CEO), Riccardo Dillier (Head of Marketing), Talina Peyer (Senior Brand Manager), Lavinia Stecconi (Senior Brand Manager), Sibylle Hasenberger (Brand Manager), Franco Kölliker (Head of Digital & e-Commerce), Rachel Juillerat (Editorial & Content Marketing Specialist). Responsible at TBWA\Zurich: Manuel Wenzel, Sabrina Brandenburger, Mark Taylor, Michael Kathe, Bettina Klossner, Jan Krohn, Maude Mahrer, Hannah Züttel, Patrick Miles, Carla Hauser (Creative), Lukas Diem (Strategy), Esther Ortega, Karin Schweizer, Lisa Suter, Marija Suvajdžić (Consulting), Noemi Rubera, Toni Rubera (DTP). Contact at ViDo Production: Stefanie Bereiter (Producer), Fabrice Studer (Junior Motion Designer). Person in charge at nom-nom: Corinne Zeltner, Bettina Ehrismann. Image processing: Lorenz Wahl.

Around a third of all media professionals killed lost their lives in this war zone. Nowhere else were more journalists killed in the exercise of their profession last year, Reporters Without Borders (RSF) announced on Thursday.

For example, 18 journalists died as a result of attacks by the Israeli army. According to the statistics, a further 13 died in conflicts with armed groups in Pakistan, Mexico, Sudan, Colombia, Honduras and Chad.

52 of the media professionals killed by the cut-off date of December 1, 2024 were men, according to the report. Over half of them died in conflict zones. This is the highest number since 2020.

More inmates

More than 550 media professionals are imprisoned around the world, seven percent more than in the previous year. With 124 media professionals, China leads this category, followed by Myanmar (61), Israel (41), Belarus (40) and Russia (38). There are 55 journalists being held hostage. 70 percent of the media professionals taken hostage are in Syria. Most of the journalists held hostage there were abducted by the Islamic State (IS), according to the report.

95 media professionals are missing worldwide. Mexico is a particularly risky region, accounting for around a third of the total. South and Southeast Asia is the second most dangerous region in the world for media professionals, including Pakistan and Bangladesh.

Violence against media professionals often comes from governments or armed groups without them being held accountable. RSF therefore called for urgent measures to protect journalists and journalism itself. In total, over 1700 journalists have lost their lives in the last twenty years. (SDA/swi)

Sesamy is represented internationally with offices in Berlin, Munich, Vienna and Paris. The agency was founded in 2019 by Samantha Bergmann in Berlin and sees itself as a "matchmaker" between talents and brands. The focus is on brand communication that integrates talents creatively and authentically and achieves maximum impact through individual storytelling.

With Sesamy, Myty is strengthening its expertise in social media and influencer marketing. Sesamy will also be developed into a leading player in the talent and influencer industry. As part of Myty, the agency will gain access to a broad network and additional resources to better serve clients, tap into new markets and establish additional locations.

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m&kSamantha Bermann, you founded Sesamy in 2019. What motivated you to do so?

Samantha Bergmann: My passion lies in creating something new. Before Sesamy, I founded several companies, including an agency with friends and a skincare brand for men. I also set up and ran the office of a successful influencer agency in New York. I originally wanted to pursue a career in fashion and assisted Sara Moonves, now editor-in-chief of the W Magazine, at the US Vogue. There I learned not only about perseverance, but also about dealing with talent. These experiences showed me how much energy I get from working with creative people. At the same time, I realized that my future didn't lie in publishing - the digital world seemed more exciting to me in the long term.

 

This is how you got into influencer marketing.

With Sesamy, I wanted to fill a gap in the German market by combining talent management and social media marketing. Initially, we focused on talent management, which was a real gap in the German market. Demand from brands grew steadily as we became real experts through our work with talent and thousands of campaigns. Two years ago, we then took the plunge and launched the social media agency within Sesamy. Shortly afterwards, we were able to win well-known clients such as Adidas, Pandora and Fielmann.

 

Sesamy is already represented in four major European cities. How have you managed this rapid international growth in just five years?

The secret of our success lies in starting with the talent agency first and then expanding our offering to the brands. Talent management allows us to learn quickly in local markets and understand what works there, which talents are relevant and why. We have run thousands of campaigns with talent in our management and work with almost every brand that is active in influencer marketing. As a result, we understand the respective markets very quickly.

 

What differences do you see in the various markets?

Our headquarters are located in Berlin, where strategists, social media specialists and creatives work. In the individual hubs, we have local experts who know the market inside out, build relationships with local talents and know what makes consumers, talents and followers tick locally. In Switzerland, for example, language distribution is very fragmented. If a talent mainly speaks French on their social media channels, the country distribution in the Insights often shows France, even though the talent lives in Switzerland. However, this does not mean that it does not make sense to book the talent for the Swiss market. We analyze such insights closely to develop the best strategies for each market.

 

Your agency sees itself as a "matchmaker between talents and brands". What does this process look like in concrete terms?

We have decided to combine talent management and brand management under one brand instead of splitting them up. This allows us to promote regular exchanges between our two teams of experts. For us, the talents are an extension of the team - we actively involve them in ideas and campaign concepts. We often ask them for their opinion on our ideas. They usually know better - after all, they have millions of followers and a huge community.

 

What distinguishes Sesamy from other agencies in this field?

Good matchmakers are good listeners. We listen to our clients, interpret their experiences and define the goals of the campaign. At the same time, we listen to the talents, discuss their positioning and content ideas to find the perfect match. Our approach combines experience, data analysis and active listening. We scour our extensive network on a daily basis and evaluate talent not only based on numbers, but also on our extensive experience. This methodical approach ensures that we enter into targeted and effective collaborations rather than relying on gut instinct or simple search tools.

 

The influencer marketing industry is developing rapidly. What trends do you see for the coming years?

The focus is increasingly shifting towards talent-oriented collaborations in which talents offer real added value for their community. It's no longer enough to just be pretty or film hauls - talents have to offer the community something valuable, inspire and have a personal touch.

 

How is Sesamy positioning itself to play an active role in shaping these developments?

The focus is on building and maintaining sustainable communities. Be it via Instagram broadcast channels, Substack, podcasts or Snapchat. The sheer number of followers is less important than the quality of interactions. Transparency, especially when dealing with AI, is becoming increasingly relevant. Sesamy relies on authentic stories and innovative approaches to meet these trends. It is important to us that our talents build and expand their community by offering real added value and maintaining sustainable relationships with their followers.

 

The merger with the Myty Group is an important strategic step. What were the key factors behind this decision?

Myty is an accelerator that shares our vision and invests in us as founders and visionaries. I have David Rost [CEO of the Myty Group, editor's note] and quickly knew that we had the same goals and great visions. The decisive factor for me was that Myty appreciates the expertise of the respective agency sector and understands that this expertise is its greatest asset. There is a lot of trust and listening. And synergies are found in the right places - in our case immediately with the social content agency Monami or the e-commerce agency Norisk.

 

What exactly do these synergies look like?

Together, we have already implemented campaigns and acquired new customers in recent weeks. I am convinced that we will achieve our goals ten times faster with Myty than with other potential partners in Europe. The power and expertise that Myty brings to the table are enormous and open up new opportunities for growth and innovation.

 

What does this merger mean for you personally as a founder?

The integration into the Myty Group is an important milestone for me, both personally and professionally. As the founder and CEO of a women-led agency, this step gives me the wonderful opportunity to further strengthen our influencer and social media marketing and to realize innovative projects that may have previously seemed unattainable.

 

How do you see your own role in the expanded corporate structure?

I want to make an active contribution to ensuring that more women are visible in our industry and can successfully implement their ideas and visions. With Myty at our side, we can now expand Sesamy internationally and open up new markets.

 

How would you like to achieve this?

The collaboration with the inspiring entrepreneurs of the Myty Group and the comprehensive support system offer us the ideal conditions to grow together and set new standards in influencer marketing.

Swiss Post travels all over Switzerland every day, moving goods, people and data. The high energy consumption brings challenges and opportunities in terms of climate and energy management. Swiss Post wants to lead the way on sustainability issues and aspires to be a role model.

For example, the company invested early on in more energy-efficient technologies for vehicles, buildings, systems and appliances, uses only electricity from renewable sources and is continuously expanding its efforts. It has been running Switzerland's largest electric fleet on green electricity for years - and many other measures are intended to contribute to achieving the goal of a completely climate-neutral value chain and thus an overall net-zero carbon footprint by 2040.

The "#GelbGrün" concept developed by the Neu agency integrates communication on the various climate and energy topics under a common content and visual umbrella. The simplicity and conciseness of #YellowGreen is intended to enable bold, consistent communication on very different levels and media.

During the launch, the focus was initially on the use of the company's own touchpoints - namely where Swiss Post makes a difference in terms of sustainability on a daily basis. From letterboxes to delivery vehicles and branches, but also when using digital services, #YellowGreen provides a striking green thread. Sustainability should thus be perceived as omnipresent in contact with Swiss Post, just as it is lived by the yellow-green company.

Content formats played out via social media delve deeper into various focal points, from electromobility to the use of distribution center roofs as habitats for bees.

 

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Responsible at the post office: Fabian Merz, Cosima Hansen, Camilla Krebs, Aline Galliker, Sandra Marthaler, Urs Bloch, Katharina Bornhauser, Marlene Oberteufer, Sandra Marthaler, Yannick Lehmann, Janina Gassner. Responsible at Neu Creative Agency: Nico Ammann, Natasa Maricic, Simon Rehsche, Sandy Pfuhl, Pian Gumpp, Patrick Gubler, Bettina Beyeler, Adriana Stepanov, Ibtissam Aiterrami, Adam Schwarz, Andrea Braschler. Filmcontent-Production: Rodney Chonia, House of Deep.

In the report on the SRF program "Schweiz Aktuell", wine was referred to as "fusel" in connection with the court hearing about a Valais winegrower. There was also talk of "panning". The winemaker had mixed various wines together and sold them under the Valais AOC quality label. Following the report, the SRG ombudsman's office had to check the admissibility of the terms used.

The ombudsman's office received two complaints, both of which took issue with specific terms used in the report, as reported in the SRF newsletter on Wednesday. The first complaint criticized the fact that the report referred to the wine being "panned". Because, he writes, this refers to the addition of water, which the accused wine merchant did not do.

The second complaint concerned the term "fusel". This term was used to refer not only to the added Spanish wine but also to the Schaffhausen wine that was also used. The collective term "Fusel" was used to portray the Schaffhausen product as inferior. This is wrong and damaging to business.

The ombudsman's office only supported one of the complaints in this discussion about terminology. The ombudsman's office does not accept the criticism of the use of the word "Panschen" because - as correctly explained by the editors - the definition goes beyond mixing with water. The fraud charged could therefore very well be described by the term "panning".

The case is different with the term "fusel". From a technical point of view, this is alcohol that still contains undesirable substances and residues. This is not the case here. Only colloquially does "fusel" also describe an inferior wine. However, as the fraud with the AOC label was the focus of the report, a technically correct and not a colloquial explanation could be expected from SRF. (SDA/swi)

In the programme, RTS reported on a criminal complaint filed with the Office of the Attorney General by the non-governmental organization Trial International. The report explained how rosewood had been illegally felled under the rule of the Gambian ex-ruler in the shadow of the unrest in neighboring Senegal.

The wood was destined for China. It is protected by the Convention on International Trade in Endangered Species of Wild Fauna and Flora. According to Trial, the logging had a dramatic impact on the environment and the population - a phenomenon known as "ecocide". This is the result of a ruling published by the Federal Supreme Court on Wednesday.

Prohibition of the contribution

The businessman was able to comment on the program. He spoke through his lawyer and attempted to ban the broadcast of the program. After the broadcast, he demanded that the program and the article about it be removed from the RTS website.

The Federal Supreme Court rejected the man's complaints. The Federal Supreme Court wrote that the lower court had not established that the impairment suffered by the person concerned was unjustified.

Deforestation and its impact on the environment are of public interest. Most of the information is objective and the term "ecocide" is admissible. It is made clear that this is not a legal term.

Finally, the reportage did not establish an obvious link between the complainant's company and the armed groups in Senegal. (Judgment 5A_274/2024) (SDA/swi)

Erdmannpeisker provided insights into Swisslos' "lucky printing press" for the launch of the Advent lottery ticket in 2021 (Markt-kom.com reported). As an extension of the campaign, the focus in 2024 is increasingly on the Advent lottery's social media channels. The fairy has been adapted to these fast-moving media channels. Under the motto "The whole budget is in the prize", a somewhat "cheaper" representative now provides Christmas flair instead of the familiar fairy godmother from the TV commercial.

The content series was conceived and realized by Erdmannpeisker in collaboration with the actor Jan van Ditzenhujisen. The series, consisting of short clips, will run on Instagram, YouTube and Facebook until January. With their playful approach, the measures are intended to make the Advent lottery seem even more approachable and offer an entertaining and target group-oriented approach to the Advent lottery.

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Responsible at Swisslos Intercantonal National Lottery: Anouk Grünert (Head of Product Management Lots), Dogukan Gül (Product Management Lots). Responsible for Erdmannpeisker: Gabriel Peisker (creative direction), Jan van Ditzhuijzen (content creation/actor), Luc Billaud (camera/post-production), Selina Helbling (consultant).

The campaign stages the arrival of the Christmas Spirit and his work in the individual departments. The figure, consisting of gift ribbons and wishes, transforms Globus into the "Home of Wishes" and provides a narrative guide through the curated range. In this way, visitors discover their own personal Christmas miracle.

Also with the Globus Magazine the Christmas Spirit has its fingers in the pie. Here, the Christmas feeling that has become a bow presents the most exciting gift ideas page by page - from bubbly champagne recommendations to sumptuously cozy cashmere and delightful decorative pieces.

"Christmas is the most crucial time of the year for our business. We are therefore all the more pleased with a campaign that not only conveys the magical Christmas feeling, but also generates attention through its different approach and provides plenty of inspiration for gift-giving," says Annika Kumar, Head of Marketing at Globus.

The broad-based Christmas campaign is taking place at all local locations, with the magazine and an exclusive mailing at the target group's homes and digitally throughout Switzerland via the online store, display ads and social media. The campaign has been running since the beginning of November.

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Responsible at Globus: Annika Kumar, Niels Humpert, Nadja Erhart, Carolina Jiménez, Laura De Cataldo. Responsible with Mona and Mateo: Hannah Mey, Sheena Czorniczek, Misel Gavran, Nicola Peter, Tabea Ott, Lesley Ryffel, Mathias Wey, Meret Lauener, Mona Fluri, Mateo Sacchetti. Responsible at Hillton (production company): David Bertschinger Karg, Billy Bains. Director & CG Artist: Pascal Schelbli. Ai Division Keyvisuals: Yasmin Gross.

According to the study "The media literacy of the Swiss population" published on the Bakom website by the scientific network Politools, respondents scored an average of just under 6 out of 19 possible points in tests on various facets of media literacy. This corresponds to less than a third of the total score.

The study is the first to survey the media literacy of the entire adult population in Switzerland, according to OFCOM. Around 3,000 people in German- and French-speaking Switzerland were surveyed online for the representative survey.

For example, respondents had to classify various news reports according to their political and social significance for Switzerland. They also had to assess whether the news shown was information, advertising, opinion or misinformation.

German speakers and higher educated with more expertise

The analysis of media literacy according to traditional socio-demographic characteristics showed that German speakers, men and people with a higher level of education have a higher level of media literacy than French speakers, women and people with a lower level of education. It also showed that younger age groups have higher competence levels than older age groups.

The findings in the special area of social media competence and the responsible handling of dubious news posts were rated as "quite pleasing". On average, the respondents answered 60 percent of the questions relating to social media competence correctly. 87 percent of them decided on a responsible response option in a fictitious example of a hastily forwarded false message via WhatsApp.

The evaluations also showed that only 10 percent of respondents had no trust in reporting on political and social issues. However, almost a fifth were of the opinion that the media and politics work hand in hand to manipulate the population. In addition, half of the respondents were of the opinion that a functioning democracy could also function without independent journalism.

According to the research, false or misleading messages can influence individual behavior such as the willingness to be vaccinated or the intention to vote. They also lead to them being more likely to be believed in subsequent contact. If, on the other hand, people feel unsettled by disinformation, their trust in news content, especially on digital platforms, decreases. (SDA/swi)

With the new offer, the creative wants to address the target group of affine offline and art fans who "enjoy good picture ideas and portraits". The portraits can also be purchased to order.

The advertiser and artist now offers three products: Advertising, art and portrait painting. He is also still active as an author.

Around 120 million people are currently on the run. This is more than ever before in human history. Many displaced people are threatened by winter. Children, women and the elderly are particularly vulnerable to the icy temperatures.

Whether in refugee camps in countries such as Syria, Lebanon and Afghanistan or with people displaced by war in Ukraine: the UNHCR is on the ground and is also providing help thanks to donations from Switzerland. With emergency shelters, tents, beds, blankets and heaters, the United Nations refugee organization enables those who have fled to survive the winter.

This help is symbolized by the protective hands of the UNHCR logo, which are, however, embodied by the real hands of the donors. The result is impressive images of people seeking protection while fleeing, who receive urgently needed support thanks to the UNHCR and the donors.

People are encouraged to donate via DOOH posters, banners, social media ads and traditional donation mailings in letterboxes. A DRTV commercial in the run-up to Christmas provides additional support for fundraising.

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Responsible at Switzerland for UNHCR: Fanny Dardeau (Head of Individual Giving), Silvia Burisch (Individual Giving Manager), Bogdanka Jovanovic (Donor Engagement Manager). Responsible at Spina's Civil Voices: Susi Kammergruber, Steph Huwiler (creative direction), Andrea Duttweiler (text/concept), Nicolas Stark, Soraya Janser (graphics), Tom Malecha, Filme von Draussen (video production) Corinne Bucher (consulting).

The annual campaign, which uses CGI to transform Sihlcity into various themed worlds, is being continued to coincide with the Christmas season. For the winter campaign, DOT created a winter paradise with glowing holographic crystals and an atmospheric winter garden. The modern interpretation of the Christmas scenario was implemented on site both inside and out.

The visual design includes atmospheric light animations that also put visitors in a festive mood in the atrium. A visual campaign also extends the on-site experience digitally. The visuals are played out via DOOH, screens on site and digital channels to achieve maximum reach.

More City. More Santas.

In the run-up to Christmas, Santa Clauses on Harley-Davidsons made a stop at Sihlcity. To put the spotlight on this event, DOT used AI to develop a motif of a Santa Claus on a Harley and staged it with animated elements on social media and digital advertising media.

More city. More gifts.

For shopping fans, there was the "Winning Diamonds" competition, which was seamlessly integrated into the visual concept of the main campaign. DOT developed diamond visuals that were used both as still and moving images and rounded off the Christmas experience in Sihlcity.

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Responsible at Sihlcity: Mara Bonorand (Head of Marketing), Corine Gubler (Marketing Project Manager), Samira Schaub (Marketing Project Manager) Responsible at Deliveries on Tuesday: Maria Brandi (Creative Direction / Strategy), Marcel Renggli (Creative Direction / Visuals) Studio Ditroit: Salvatore Giunta (Creative Director, Studio Ditroit), Irene Costantini (Producer, Studio Ditroit), Claudio Gasparollo Studio Numo: Simone Nucci (Motion Design).