With its "Love conquers all" campaign, the fast food chain wants to celebrate love in all its forms. "Burger King has always stood for equality, love and the right of everyone to be who they are. The only time it might not seem that way is when we're joking with our competitor. But we want to make it clear that all of this is based on the respect we have for them. And we know that McDonald's stands for those values that we also stand for," Kaisa Kasila, brand manager of Burger King Finland, says in a statement.

The kiss between Ronald McDonald and the Burger King can be seen in OOH and print as well as in the social media channels and stores of Burger King Finland during Helsinki Pride Week. TBWA\Helsinki is responsible for the idea and implementation of the campaign, media partner is Virta Helsinki. (pd/swi)

In Butter's anniversary campaign, "really everyone" is celebrating the Colonel. On a specially created for the campaign Microsite various influencers congratulate the late KFC founder. But among the well-wishers are also competitors McDonald's and Burger King. In two TV commercials, the clown and the king congratulate the KFC founder - and praise his fried chicken, the recipe for which they still haven't figured out.

Of course, a birthday serenade may not be missing: German rapper Eko Fresh and actor Timur Ülker also congratulated the Colonel in their birthday song.

During a break for a snack, the agency came up with the idea of adding a song of its own to the telephone system's standard waiting tone. The basis for this was the 80s hit "Wake me up before you Go-Go" by Wham!, whose retro charm was adopted by the agency - in sound and image.

The song lyrics merged with the message to have a logo created at Koller.team: "Henk nüd ab, we make your logo". For the instrumental basis, the agency recorded keyboard, electric bass, drums and tambourine. Vocally, Michael and Emil Koller participated as lead singers and the Koller.team as background.

The result: a flashy 80s retro music clip, with lots of fog and neon. The clip went live on Sunday and already has over 3,500 views on its own social media channels.

Wunderman Thompson Perth has taken the common legends, according to which Dracula has no reflection, and created a poster campaign with an artistic effect. If you look at the poster from a specific angle, the image of the vampire lord disappears in the mirror.

Even though artificial intelligence is already very advanced and progress is steadily increasing, it is still far from perfect. With the help of translated quotes from movies as well as real life, idioms and the like, it becomes clear that computers definitely cannot replace humans yet - at least when it comes to translations. With this campaign, the Australian Navy is focusing on the importance of people and is looking for talented crypto-linguists.

Swedish animation studio Fablefx has brought the music-listening ape to life. In the video, a boy quietly watches the gorilla while his friends shout at him. When the visibly annoyed gorilla shoos the other kids away and throws the boy the Walkman, the boy realizes why the gorilla is so depressed: he just wants to be free.

A 60-second TV spot shows what Adobe Creative Cloud programs can do with a subway ride that's not aesthetically pleasing, let alone exciting. Using a variety of filters, design techniques, and styles, a normal video is transformed into a colorful, imaginative romp in which there is something new to discover with each repeated viewing.

Hand on heart: we all swear now and then. Especially in the current year, we have every reason to do so. Nevertheless, we should think more often about how we express ourselves. The Finnish company Tietoevry has developed something that is both a font and a "translation tool". "The Polite Type" is intended to help us establish a more acceptable form of expression. The font automatically makes curse words unrecognizable or converts them into a more everyday synonym. On the Homepage the font can be tried out - it only works in English.

But the font is not just intended to get us to swear less. The initiative behind it - implemented in collaboration with TBWA - was launched to raise awareness of the important issue of cyberbullying. Because the way people communicate with each other online is increasingly getting out of control.

The expression "inner beauty" - and what is often actually meant by it - is widespread. It is used to describe someone who does not have many external advantages, but whom one does not want to offend. If one transfers this aspect to the monkey world, the so-called nose monkey would probably belong to that sort with "inner beauty and strong personality".

In a sober voice, the narrator in the commercial explains why the animal welfare organization is using this species of monkey as the figurehead for its current fundraising campaign. The answer is simple: even ugly animals need love. And that's why the appeal is: "Close your eyes and open your wallets".

Leo Burnett Toronto may not be putting the nose monkeys in an overly nice light with this campaign, but the thought behind it counts - and it's justified and definitely well-intentioned. And anyway, the larger and more prominent the olfactory organ in male proboscis monkeys, the more attractive they appear to their female counterparts.

The Covid 19 pandemic has made protective masks part of our everyday lives. In our neighboring countries Spain and Italy, where masks were mandatory everywhere for a time, over 80% of the population wore a protective mask.

In connection with this global change, TBWA\Dublin identified a small problem in a widely used form of communication - emoji use. Before the pandemic, the hygiene mask emoji was considered a sign of illness and the like, intended to trigger a sense of unease and concern in both the sender and the receiver.

The current version of the emoji emphasizes this sentiment. The closed eyes above the mask are the same as those used in other emojis meant to express negative feelings. In a study conducted by TBWA\Dublin together with 100 Voices, it was also revealed that respondents perceive the emoji in a rather negative context.

Emoji should convey different feeling

Nowadays, protective masks have a different status in our society - they are supposed to be a sign of health and well-being, as well as a positive feeling. That's why the Irish agency has proposed an updated version of the protective mask emoji - a cheerful protective mask emoji.

Ultrafast Internet is now standard. Nevertheless, there are still many who have not taken the step to faster Internet. Chorus New Zealand is now targeting these late adopters with a TV campaign.

In the TV spot, employees and residents become increasingly concerned about the protagonist, who is struggling with glitches and lags - whether it's during the Zoom meeting, reading the newspaper or gardening. In the end, they lend him a hand and send an installer over to lay the fiber optic lines.

Every third bird species in Finland is threatened with extinction. Small birds in particular have difficulty finding breeding sites and raising their offspring. Nord DDB Helsinki and McDonald's Finland have implemented the Happy Meal Bird Box campaign to support nature. With this, Nord DDB's Finnish branch continues the nature conservation movement that the Norwegian and Swedish branches already started together with McDonald's in 2019. At that time Bee hotels in the form of tiny McDonald's branches built, as well as Billboards converted into bee hotels.

A total of 1400 Happy Meal-style birdhouses are now to be installed in Finnish forests. Families who buy Happy Meals in the fast food chain's restaurants receive a do-it-yourself kit with which they can build the cute little houses with the tiny holes themselves.