To this end, the British woman has entered into a collaboration with Womanizer and now bears the title of "Chief Liberation Officer". In her new role, she wants to make a contribution to creating a more open and sex-positive society.

A recent survey by Womanizer with 7,000 participants from 14 countries has shown that the masturbation gap between the sexes is very high at 68 %. On average, men masturbate 156 times a year, compared to just 50 times for women.

The campaign, which was implemented by Heimat Active, aims to break existing taboos, reduce the masturbation gap and promote the topic of sex positivity within society. As part of the campaign, the singer has also launched a limited edition Womanizer "Liberty by Lily Allen". (pd/swi)

The two agency founders Parvez Sheik Fareed and Miro Pfister had sent Leutenegger a letter with a prepaid reply envelope. It said: "Since we can hardly afford you due to your market value, we have listed three proposals in return." The proposals included a bar tour through Zurich.

Two days later, Hausi Leutenegger returned the form with his cell phone number and his name on it. The bon vivant didn't want a bar tour, but a lunch in the Kronenhalle - generously on his bill as usual. "The two guys have a very good sense of humor, so it was clear to me that I would join in," says Leutenegger.

For the shoot, the agency hired photographer Hanspeter Schneider, who has also shot for Vogue, GQ and Rolling Stone. The posters featuring Hausi Leutenegger can be seen in Zurich and Bern.

McDonald's Happy Meals have always included plastic toys for the smallest guests. The small gifts promise about five minutes of joy on average, but in comparison cause a comparatively immense ecological footprint.

Since 2015, McDonald's France has offered a choice between plastic toys and a book. With the film, in which a girl together with her mother experiences first-hand the story she is about to be told, the fast food chain emphasizes the importance of family and closeness for growing up.

Food theft in households is a widespread problem. Around 41 percent of Australians, for example, have to hide their treats to prevent them from being snatched away, according to a study commissioned by Häagen-Dazs. For food that does not have to be kept refrigerated, this is not a major problem; there are a number of good hiding places. For ice cream, however, things get more complicated, as the freezer is the only possible storage location - and therefore also a hiding place.

That's why the ice cream brand and its agency Thinkerbell have launched a campaign to keep further thefts to a minimum - inspired by what is probably the most boring and inconspicuous frozen product. Frozen peas, after all, don't exactly represent a food product with great potential for theft - quite the opposite, in fact. These mostly pea-green packages - although they can be found in the freezer compartments of almost all households - are even rather avoided. An ideal, unsuspicious hiding place, therefore, for safely hiding beloved snacks. Why the "cheat pack" with the deliberately boring design bears the name Trojan Peas is therefore obvious.

Instead of luring consumers into the stores with attractive discounts, the furniture store wants to draw attention to its "Second Life" returns offer. Furniture in good condition can be returned beyond the return period in exchange for a voucher. The amount of the voucher depends on the condition of the product in question. As part of "Buyback Friday," the reward will now be twice as high.

To promote the campaign, Edelman UK created a 90-second commercial for Ikea. The film tells the story of a Billy shelf that is passed on again and again over decades - and thus given numerous new lives.

According to observations, Burger King guests eat their Whopper in an average of 8 minutes and 41 seconds - although in reality this consumption time is probably strongly dependent on whether one is eating alone or has a conversation partner. It can be assumed that these 8 minutes and 41 seconds include about 5 minutes of conversation time, which means that the effective consumption time is about 3 minutes and 41 seconds - just as a side note.

In any case, the French agency Buzzman wants to use this survey to visualize that not much time passes before the burger is eaten, and at this point draws a connection to the production: Burger King Switzerland has in the meantime removed all preservatives, colorants and fragrances from its Whopper. According to Buzzman, it is clear that something that is eaten quickly anyway should not contain any preservatives.

No, of course it should not. However, it remains questionable whether it makes sense to link the effective consumption time of a product with the preservation of the ingredients for advertising purposes.

On Thursday night, the U.S. election campaign featured the televised debate between incumbent Vice President Mike Pence and Democrat Kamala Harris, who is running alongside Joe Biden. In the aftermath, there was much discussion about the debate, such as how much more civilized it was compared to the previous presidential debate. But what also caused a big echo: the fly that made itself comfortable on the head of Republican Mike Pence for about two minutes.

Less than half an hour passed after the debate, and the opposition had already turned the fly into a marketing tool. With the request "Pitch in 5 dollars to help this campaign fly," Joe Biden posted on his Twitter channel a picture of himself with a fly swatter in his hand.

A short time later, a flyswatter branded with "Truth over Flies" also appeared on Joe Biden's campaign site. It was sold out within a very short time.

However, the fly is not only a welcome subject in the election campaign for the US presidency. The Swedish company Stick.se, which has nothing whatsoever to do with American politics but offers pest control products - and thus also fly swatters - has referred to the debate fly in its current ad campaign. Around You, an agency from Gothenburg, has created a simple but amusing print campaign for the retailer.

So it's quite possible that the bow tie - like the Art Basel banana in 2019 - will serve as inspiration for further advertising campaigns.

The latest marketing campaign from Pornhub is a teaching one and is aimed at all those who embellish their intimate moments with the help of household appliances or food. These products are not intended for masturbation, but - as the name suggests - for household use or consumption.

Cucumber, toothbrush and co. are of the same opinion. In the music video for "Not my job", all kinds of objects contest their abusive role as rudimentary sex toys and express their displeasure by singing, backed by the well-known song "The Bad Touch" by Bloodhound Gang.

With the music spot the French agency BETC promotes the new sex toy line of the porn website. On the a landing page a competition was also initiated: Anyone who guesses one out of 250 items that are not suitable for masturbation will have the chance to win a voucher code for a suitable product.

One age that every child comes to and that many parents dread is the question age. There is no way around the countless questions. After all, the child must learn to understand the world around him.

This is also the case for little Léon, who pesters his parents day in, day out with questions about "what," "how," "why," and "wherefore. Although heartwarming, this can become quite tiresome after a while - especially when you're sitting in an important meeting with customers. In addition, many questions are difficult to answer. This is especially true for the one question that every child asks regularly and to which a different answer must be found every day: What's for dinner?

The French agency Romance has implemented the sympathetic commercial for Intermarché. After all, the supermarket chain makes sure that with all these questions you no longer have to pay so much attention to whether you eat healthy at all. Because 650 products from the range have already been improved. Less salt, less sugar, fewer additives - and fewer questions.

Some people might have been surprised: In August, the Internet provider Twifi, together with the agency responsible, launched the campaign of a somewhat different kind (Werbewoche.ch reported).

This call was indeed answered by a couple from Graubünden, who named their daughter Twifia. The baby was born in September. The story was picked up by the media, with German and Austrian media also reporting on it.

The naming campaign also continues: parents-to-be still have the opportunity to do the same as the Grisons family and name their child after the Internet provider for free Internet.

Until a few months ago, it was considered extremely impolite to occupy the seat next to you with your bags on public transportation. In current times, it's more the other way around.

Dubbed "douchebag" behavior in pre-Corona times, it is now already being encouraged: Swedish transit authority Västtrafik has produced eye-catching barrier-look tote bags that passengers can now place on the seat next to them. The inscription "I'd love to sit next to you, just not now - thanks for keeping your distance" reminds other passengers to show responsibility and show consideration for others.

The "No Douche Bag" comes in yellow and red. The first 1000 bags were distributed free of charge at Gothenburg Central Station at the end of September. Forsman & Bodenfors is responsible for the idea & implementation.

As already stated in the first issue of "Burger Klean", which was launched in June this yearBurger King and Buzzman France are using a flight attendant setting for the current campaign. In the video spot, French comedian Frédéric Testot explains the implemented safety precautions using worst and best practice measures.

With the campaign, the fast-food chain is informing customers about its continued high hygiene standards in its stores and that - if they do not feel sufficiently well despite all the measures - they can make use of delivery services, drive-ins and the Click&Collect offer as an alternative.